- The document discusses Ryan Sharman's evaluation of a music video project for school. It covers analyzing existing music videos, coming up with ideas and mood boards, writing scripts and storyboards, filming, and editing. - Ryan directed the filming of the music video and guided the camera operator, though lighting differences between shots from different days caused issues in editing. - Ryan evaluates strengths like teamwork, but weaknesses like weather-affected lighting differences between shots. They discuss lessons learned and how they would approach another music video project differently.

1. Ryan Sharman
Music Video Evaluation
To start off this unit the first task we did is the analysis of music videos, we talked about the
different types including narrative based, performance based and concept based music videos. We
did a number of task sheets giving us guidelines at what to look at when analysing music videos
some of them being gender roles, race, sexuality, materialism and violence. After analysing the video
we then had to come up with ideas for our own music video, to start the ideas generation off I made
a mind map of all the things I could use and do for example like the type of video, camera work,
lyrical meaning and editing effects.
I then created several mood boards which gave me ideas of how I wanted my music to look. The
mood board varied from camera work, camera shots to location and settings.
Then it came to the really hard written work first of all, I had to give definitions of job roles to do
with making a music video this including what the director does, camera person, boom operator ans
the lighting technician. Another task was to find filming equipment under a budget of £4000, I had to
find so many camera quotes, so many lighting quotes etc.
Now that I had mood boards to help my ideas generation I then decided on my song and was ready
to make then general concept of my video. In this I gave all my rules I wanted apply when making
the music video, I decided on the shooting dates, the location and the cast and crew which were to
be featured in the music video.

2. Now was the time I made the script, I started with the lyrics adding these first so I know what I
wanted to match with the song. I then decided to add which shots I was going to add which went
with the idea of the song. Overall when making this it was very easy because I had a general idea of
what I wanted to do.
Now moving onto pre-production, to start all this off me and my group decided to give each other
certain task to do with the pre-production. First of all we made a schedule so we knew what was
going on and when we had to do things. Meeting record sheets were made so we knew what went
on in that meeting, also the drafts of my script which was chosen to be made was done we came up
with a first and second draft and then decided, so we made a final draft. We then filled out a
location recce and a risk assessment so this was also talked about in another meeting. A story board
was then made and this decided on all the shots and what everything was going to look like. Filming
began and also call sheets were made so we had a good idea of where we were filming, who was
doing what and the nearest hospital etc.
When it came to filming I was more of the director of the music video, this is because the script was
my idea and I had a basic image of what I wanted everything to look like. Another team member did
the filming and I guided them in what to shoot, what angles and shots to do and much more. When
it comes to how well I preformed I think I did very well as it was my first music video, because I had a
visual idea of what I wanted to happen I could tell my group members what I wanted and how I
wanted it. This helped us all because now they know what was needed to happen they could help
and also give me other ideas on what to film and maybe recommend me angles and shots to use.
Now moving onto the editing process and my basic opinions of what happened and how I changed
things also including my strengths and weaknesses.
When editing my music video I had slightly different ideas to the story and wanted to change that
since when we started filming, mostly this is because of particular shots that didn’t work out so I
decided to film extra shots which could fill the shots which didn’t work out. Although I was the one
that thought of the whole concept, I wasn’t happy with how things turned out when filming. This is
perfectly fine because the music video still makes sense etc. When I started editing and putting clips
together I didn’t have all the footage because we still had some scenes to shoot, this was totally fine
but was awkward to remember what goes where etc. But the outcome came out the way I hoped it
too. The final edit isn’t much different from the rough edit, barely noticeable but if compared a slight
difference could be spotted. First of all the clips varied in light difference from the beginning to the
end so I decided to change the contrast/exposure and also the brightness in the clips so they all had
the similar lighting. This made it look better because it all appears to be shot at the same time as day
which was planned on the story board. Another change was how the last few clips of the symbols
being showed on the actor’s arms were ever so slightly slowed down, this was done to show off the
symbols and not to be given off as rushed. This is because they needed to be seen by the audience
so they can react and know what’s going on. Some other changes were transitions which I only used
in some of the longer clips to shorten them down. Other than them changes they were no other
differences done and that was mostly it and that was changed for the final edit.

3. When it comes to strengths and weaknesses, personally was how well they group worked together
and got along with what each other said, also to the fact that we let everyone have ago at doing
different things etc. Can’t really think of anymore strengths just that it was enjoyable and easy to
work with my other team members. Now onto weaknesses, the biggest weakness I thought was the
effects of the weather, because of good and bad weather some of our shots has completely different
lighting. This is only because we filmed on different days because we couldn’t fit all our time into
one day and this gives off the effect in the video that it was shot on different days and it’s not
supposed to be in the video. Other than that, that is the only weakness I think that is drastic.
Here is a print screen of what the editing process looked like:
I think the quality of the footage came out very well in the end, partly because of the camera we
used. It was a really good camera with good features which helped our outcome. As I stated above
most of the shots came out really good but the only problem was the lighting, a better approach to
this next time would be to try and film everything in the from day so the lighting is the same
throughout the video. Although this could be a task because of the weather changes, when we went
filming we did it on different days and those days were mostly overcast but other days were sunny
and cloudy so this shown lighting difference within the video. The image below shows two different
days and the lighting situation:

4. If I was to do this differently when making another music video I would definitely pick a song which
has a good story behind it, this meaning it would be easier to come up with a better story line if I
was making a narrative video. I would then writing the script very carefully making every shot count
so in the outcome it would be a music video worth watching. When it comes to the story board side
I would clearly draw out each shot frame by frame so me and other team members so we have a
clear grasps of what’s going on. Now than the storyboard has been drawn I would then plan where
the filming locations would be and also check the weather so it matches the scenes in my
storyboard. I would then try and fit all my filming into one day maybe two if one isn’t enough; this is
so the lighting will be the same in the shots than I want to match. Then when it comes to filming I
would plan out which shots were to be filmed and film more and different ones in case some shots
don’t come out how I like them in the editing process. The way I edited in my previous music video
is something I would definitely do again I had no problems when it came to editing and doing that is
my favourite bit about it.