This document provides information about the upcoming Bridge to Integrated Marketing & Fundraising Conference in July 2015. It includes the executive committee and board of directors for DMAW. The president's perspective discusses how creativity requires time to think, which is often lacking due to constant distractions. The president challenges the idea that not everyone is creative, arguing that with dedicated time for thinking, creativity can be found in all.

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MARKETINGADVENTSAPRIL2015
DMAW Executive Committee
& Board of Directors 2015
Executive Committee
President—Jamie Natelson
Avalon Consulting Group
202-429-6080 ext. 106
jamien@avalonconsulting.net
Vice President/President Elect—Cheryl Keedy
Production Solutions, Inc.
703-734-5700, ckeedy@psmail.com
Treasurer—Kathy Calta
Barton Cotton, 410-565-5040
kathy.calta@bartoncotton.com
Secretary—Alan Rich, Nova Label Co.
301-386-4433, alan@novalabel.com
Immediate Past President—Peter Carter
Chapman Cubine Adams + Hussey
703-248-0025, pcarter@ccah.com
Board of Directors
Dennis Ashcraft, Colortree Group
804-358-4245, dashcraft@colortreeva.com
Samantha Brown, Fundraising Professional
215–287-9222, samanthabrown528@gmail.com
Kate Carr, Silver Marketing
301-652-3691, kcarr@silvermarketing.com
Jim Chmielewski, Public Interest Communications
703-847-8300, jim@pic1.com
Mike DeFlavia Lautman Maska Neill & Company
202-296-9660 ext. 211
mdeflavia@lautmandc.com
Melissa Ford, Mal Warwick | Donordigital
202-332-3124, melissa@malwarwick.com
Sherene Kelly, Wiland
510-332-2477, skelly@wiland.com
Liz Kincheloe, Infogroup
202-973-5400, liz.kincheloe@infogroup.com
Mikaela King, Defenders of Wildlife
202-682-9400, mking@defenders.org
Peter Maaseide, L&E Meridian
703-913-1654, pmaaseide@l-e.com
Shira Mitchell, Special Olympics
202-715-1156, smitchell@specialolympics.org
Eric Rardin, Care2
703-473-2825, ericr@care2team.com
Jeff Thomas, ProList
301-924-4545 ext. 1022, jthomas@prolist.com
DMAW Educational Foundation Liaison—
Syma Mendelsohn, 301-351-4863,
symamendelsohn@verizon.net
DMAW Educational Foundation
Carrie Schweikart, President
carrie.schweikart@qg.com
DMAW Executive Director
Donna Tschiffely
donna@dmaw.org
703-689-DMAW, fax 703-481-DMAW
PRESIDENT'S PERSPECTIVE
DMAW Marketing AdVents: (ISSN 0896-4742) is
published monthly by the Direct Marketing Association
of Washington, Inc., 11709 Bowman Green Drive,
Reston, VA 20190-3501. Periodicals postage paid at
Herndon VA and at additional mailing offices.
BY JAMIE NATELSON
Reach for the Peak
The 10th Annual Bridge to Integrated
Marketing & Fundraising Conference
Gaylord National Hotel and Conference
Center National Harbor, MD
July 7-9, 2015
Postmaster: Send address changes to DMAW
Marketing AdVents, 11709 Bowman Green Drive,
Reston, VA 20190-3501; email info@dmaw.org •
website www.dmaw.org
Iam not a writer. I am a great copy
reorganizer and I have an advanced
degree in cutting and pasting. I ad-
mire the cadre of writers I work with who
can sit down and compose. I also am sup-
posed to write 500 words for AdVents each
month. I am lucky if I get to 350. I wish I
had that skill, but I have abandoned too
many attempts to write a blog and know
this to be true.
However, I challenge anyone who tells me
that they are not creative. One does not
need to be an artist or a writer to be cre-
ative. I believe this is a skill we all possess,
but we rarely have the key ingredient to
make us so…time to think.
In our business, time to think is truly a lost
art. Emails, calls, texts, and instant mes-
sages are always coming at us. And, we
certainly do not help the matter. The other
day I heard about a recent study on NPR
reporting that we kill boredom with our
devices—valuable time we could spend
thinking.
Time to think is what we all need. I did not
know what to write for this article (again),
but my deadline was approaching. It was
one of those weeks where the deadlines
were thick.
That is why I am lucky that some of my
best thinking comes in the wee hours of
the morning and in the shower (like the
idea for this article). I know this, so I al-
ways keep a pen and pad nearby. I have
also been known to come up with ideas
in down dog (I know, fellow yogis, that is
exactly what I am not supposed to do with
that time). But even with that knowledge,
I certainly could use more time to think.
If creativity is ideas, I need time to come
up with those ideas…and, like you, I need
the time to think.
If we have that time, we are all creative.
So, how do you give yourself—or encour-
age others to take—time to think?
TTFN,
Jamie