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MARKETINGADVENTSJULY2015
DMAW Executive Committee
& Board of Directors 2015
Executive Committee
PresidentsJamie Natelson
Avalon Consulting Group
202-429-6080 ext. 106
jamien@avalonconsulting.net
Vice President/President ElectsCheryl Keedy
Production Solutions, Inc.
703-734-5700, ckeedy@psmail.com
Treasurers.DWK &DOWD
Barton Cotton, 410-565-5040
kathy.calta@bartoncotton.com
SecretarysAlan Rich, Nova Label Co.
301-386-4433, alan@novalabel.com
Immediate Past PresidentsPeter Carter
Chapman Cubine Adams + Hussey
703-248-0025, pcarter@ccah.com
Board of Directors
Dennis Ashcraft, Colortree Group
804-358-4245, dashcraft@colortreeva.com
Samantha Brown, Fundraising Professional
215–287-9222, samanthabrown528@gmail.com
Kate Carr, Silver Marketing
301-652-3691, kcarr@silvermarketing.com
Jim Chmielewski, Public Interest Communications
703-847-8300, jim@pic1.com
Mike DeFlavia Lautman Maska Neill & Company
202-296-9660 ext. 211
mdeflavia@lautmandc.com
Melissa Ford, Mal Warwick | Donordigital
202-332-3124, melissa@malwarwick.com
Sherene Kelly, Wiland
510-332-2477, skelly@wiland.com
Liz Kincheloe, Infogroup
202-973-5400, liz.kincheloe@infogroup.com
Mikaela King, Defenders of Wildlife
202-682-9400, mking@defenders.org
Peter Maaseide, L&E Meridian
703-913-1654, pmaaseide@l-e.com
Shira Mitchell, Special Olympics
202-715-1156, smitchell@specialolympics.org
Eric Rardin, Care2
703-473-2825, ericr@care2team.com
Jeff Thomas, ProList
301-924-4545 ext. 1022, jthomas@prolist.com
DMAW Educational Foundation Liaisons
Syma Mendelsohn, 301-351-4863,
symamendelsohn@verizon.net
DMAW Educational Foundation
Carrie Schweikart, President
carrie.schweikart@qg.com
DMAW Executive Director
Donna Tschiffely
donna@dmaw.org
703-689-DMAW, fax 703-481-DMAW
PPREESSIDDEENNNTT'SSS PEERRRSSPECCTTTIVVEE
DMAW Marketing AdVents: (ISSN 0896-4742) is
published monthly by the Direct Marketing Association
of Washington, Inc., 11709 Bowman Green Drive,
Reston, VA 20190-3501. Periodicals postage paid at
Herndon VA and at additional mailing offices.
BY JAMIE NATELSON
Postmaster: Send address changes to DMAW
Marketing AdVents, 11709 Bowman Green Drive,
5HVWRQ 9$ HPDLO LQIR#GPDZRUJ ‡
website www.dmaw.org
It is July—not when I write this —but
when you are reading this at Bridge
in the hot DC metro area. This is-
sue’s theme is Hot Topics. If you are dizzy
and dehydrated from the lovely hazy, hot
and humid seasonal weather, you may be
reading this as Hot Pockets or Hot Tropics
or just be feeling plain Hot.
While I am very good at digressing, I hope
you are enjoying/enjoyed Bridge, you
learned something new, revitalized your
direct marketing mojo and are excited
about your new connections and just are
plain inspired.
There is a lot new that is great, but there
are also new rules to go with the game –
and you have to decide whether to follow
them. So, here are the Hot Topics buzzing
around in my head:
Are you optimized? If not, you better get
there darn quickly as the king of search
will lower you in their algorithms if you
are not mobile friendly. As now more
searches are done on one’s mobile device
than desktop, this is not a surprising push.
However, it does mean it is past time for
you to be mobile ready.
Did someone highjack your URL? Poor
Ms. Fiorina… I thought she was a tech
expert. For the rest of us, there are new
incarnations of dot com names coming
round the bend. You might have first shot
at .ngo, but your competitors will buy
them if you don’t. Finding you on the
web matters and keeping your URL in all
incarnations can prevent confusion, misdi-
rection, and possible PR mishaps. Look at
what happened to poor Carly.
Then, of course, there is Charity Naviga-
tor, sigh… advising our nonprofit broth-
ers and sisters to ask folks to opt in on
direct mail trades and exchanges lest
they lose some points. So, if you make
acquisition harder your cost of fundraising
goes up and Charity Navigator dings you
anyway. Nonprofit acquisition is built on
exchanges… obviously no one there is a
fundraiser (or has much sense)… but we
need to know the rules, if we plan to defi-
antly subvert them.
So, find some A/C, a cool beverage, grab
a frolleague, and muddle over your own
Hot Topics from Bridge. Don’t let the
weather or anyone else deter you from the
exchange.
HFSTC,
Jamie
P.S. Don’t miss Digital Day in October for
more of what’s hot.