The document discusses the growth and implications of the Internet of Things (IoT), emphasizing the importance of APIs in enabling connected devices. It highlights the potential for businesses to innovate and monetize their assets through IoT while addressing challenges such as power, connectivity, and complexity. The content concludes with insights on the future trajectory of IoT and its role in transforming business models.

1. Pariveda Solutions
APIs or Bust:
Remaining Relevant for IoT
Finfest October 2014
Brian Edwards and Robert Greiner
© Pariveda Solutions. Confidential 1 & Proprietary.
“A solution approach for the rapidly expanding
universe of connected end point devices”

2. What is the “Internet of Things”?
How to Serve the “Internet of Things” – Observations and Challenges
Where is this heading? – Opportunities for Pariveda
Concluding Thoughts
Appendix

3. Why should an organization be concerned
about the Internet of Things?
© Pariveda Solutions. Confidential 3 & Proprietary.
‘2008: total # of “things”
connected to the internet
exceeded people on earth’
[2] – Cisco 2013
‘By 2020 there will be
50 billion things’
[2] – Cisco 2013
In 2010, 14 million people
only used mobile; by 2015
there will be 788 million.
[5] – Cisco 2011
‘Square unlocked the small
business credit card market, in
2 years TXN volume increase
10x and 60% of it’s clients
never accepted credit cards’
[3] McKinsey 2013
“Leaders should be thinking about
creative ways to monetize their assets. …
companies need to evolve their business
model to prepare for more customers
turning from buyers into renters.”
[3] McKinsey 2013

4. What should you take away from today?
 APIs are an essential enabler to the Internet of Things
 We should be identifying opportunities at our clients to
build reusable APIs
4

5. The “Internet of Things” (IoT) is:
To explain further, let’s look at existing examples
5
Global
Storefront
Remote Control
To Life (?!)
Accessible
Anywhere
Immersive
Experiences
Real-Time
Analysis
Smart
Devices

6. Nest provides customers a unique thermostat
which ultimately reduces energy consumption
 Value Proposition:
Reduce energy consumption costs up to 20% through automated learning
 Device Type:
At home smart thermostat
 Sensors Included:
Sensors for temperature & humidity
Motion sensor
Color digital screen
Wifi connector
 Re-enforcement of it’s Value Proposition:
- On demand energy usage report
- Monthly emails w/ comparative analytics
- Visually programmable thermostat calendar
6
API via
Internet

7. Disney’s investment into automated park touch points
delivers a more immersive experience to visitors
 Value Proposition:
Improve the park experience for visitors through the use of RFID technology
 Device Type:
Wearable sensor device
 Sensors Included:
RFID Band
Long and short range readers
 Re-enforcement of it’s Value Proposition:
- Plan trip ahead of visit, schedule key events
- Enhanced park experience:
- Shorter wait time for rides
- Personalized interaction experience
- Tap to pay for food or merchandise
- Tap to enter your room
- Access to photos after the experience
7
API via
Sensors
Customer UI Ride Selection Park Photos

8. Based on extending its concept of digital life, AT&T
made a big bet by building best in class car platform
 Value Proposition:
AT&T Drive is an ecosystem for the car that maintain internet connectivity
and provides the software platform for in car apps
(released in 2015 Audi A3s)
 Device Type:
In car smart computer platform
 Sensors Included:
Car distance, temp, & mechanical sensors
SIM card interface for 4G LTE
Display screens
In console interaction nobs and buttons
 Re-enforcement of it’s Value Proposition:
- Real-time traffic, weather
- Synchronization of music and videos
- Safety first approach that reduces driver distractions
8

9. IoT is a significant disrupter for business and
its potential is still untapped
The snap shot of IoT doesn’t account for improvements in the core building
blocks nor does it depict all possibilities of unrealized business capabilities
9
Devices Networks Applications
Decreasing Costs
New
Datasets
New Device
Capabilities
New
Interaction
Models
Greater Availability Improved Adaptability
Increasing # of
network points
Increasing size
of network
bandwidth
New network
endpoints
New options
for network
bandwidth
Responsive
design supports
different layouts
Greater availability
of APIs by business
for public consumption
Commoditization of
infrastructure including
cloud storage

10. What is the “Internet of Things”?
How to Serve the “Internet of Things” – Observations and Challenges
Where is this heading? – Opportunities for Pariveda
Concluding Thoughts
Appendix

11. New connected devices combine sensors to provide
unique consumer quality functionality
 Re-enforcement of it’s Value Proposition:
- Protect against some common risk factors for SIDS
- Notify when room temperature is too hot or cold for baby
- Notify when motion is detected
- Notify when hazardous gasses or loud noises are detected (future)
11
 Device Type:
Connected baby nursery monitor
 Sensors Included:
Temperature & Humidity
Motion
Microphone (future)
Hazardous Gas (future)
 Value Proposition:
Ease burden on new parents by notifying them if the environment around
their new baby becomes uncomfortable or dangerous

12. A typical IoT end-to-end workflow consists of four
primary functions: sense, submit, analyze, and act
12
Event
Detected
(Sense)
Reading
Sent to
Server
(Submit)
Process
Data
(Analyze)
Notify
Interested
Parties
(Act)

13. All IoT architectures consist of three main pieces: the
Peripheral (thing), Server (brain), and Terminal (view)
13
1
2
3
4
5
Peripheral
Server
Terminal

14. Peripherals gather key data about their surroundings
and communicate results back to a centralized server
 Overview:
One, hundreds, thousands, or even millions of devices work together to
provide key data readings across wide geographical areas
 Benefits:
- Collect readings from hard-to-reach places
- Remove “human” requirement
- Send warnings of potential disasters as early as possible
14
 Examples:
Environment monitoring
Natural disaster detection (flood)
Equipment / livestock / crop health
Security
 Properties:
Devices are largely unsupervised
Not secured. Sometimes connected
Peripherals are not servers!

15. The barrier to entry for building customized, high
quality, IoT peripherals is lower than ever
 2014
 Total Cost: $91.45
15
 2010
 Total Cost: $500.00+

16. Detect motion with the Raspberry PI and Python
16
Submit motion sample to Server (Submit)
Detect motion (Sense)

17. The Server aggregates all of the data provided by the
Peripherals, analyzes it, and chooses actions to take
 Overview:
The server consists of a highly-scalable set of services that capture data
from all devices in the field and process the information in aggregate
17
 Properties:
Single point of entry for all peripherals to “phone home”
Capture data as quickly as possible (real time)
Process data as soon as possible (eventually)
Device + Server link pre-configured before shipping
 Benefits:
- Take key logic (that can change) off of devices
- Accommodates devices that are “sometimes connected”
- Add additional rules without touching the devices
- Command Query Responsibility Segregation (CQRS)
- Highly scalable

18. The Server analyzes data from the Peripheral and
decides what action to take
18
Process all motion samples (Analyze)
Send notification (Act)

19. Decoupling the API from the core data processing
facilitates rapid data capture with minimal overhead
19

20. Cloud platforms enable IoT applications to reach the
level of scale needed to be useful to society
 Overview:
A massive amount of peripherals are being deployed to the “wild” every
day. Enterprises need additional compute and storage resources to keep
up with demand.
 Examples:
Auto manufacturers want to put connected devices in millions of cars
A car you rented unlocks as you approach it (Zipcar)
Crop / irrigation sensors on farms
Flood sensors across the globe
 Properties:
Compute and storage resources can grow with customer demand
Scale resources up/down depending on need
 Benefits:
- Cloud providers help create a virtuous cycle between adding additional
compute/storage capability and enterprises adding connected devices
20

21. The Terminal is an interface to the end user, providing
the result of the final action of the Server
 Overview:
Information from IoT devices is gathered and
communicated in a way that is most useful to
the end user
 Examples:
Text messages
Push notifications
Website dashboards
Email
Voicemail
 Benefits:
- Give users important information ASAP
- Data can be delivered in multiple formats
- Information can feed into other IoT applications
- End user can filter information and adjust
notification frequencies
21

22. Let’s take one more look at how the Peripheral,
Server, and Terminal work together to enable IoT
22
1
2
3
4
5
Peripheral
Server
Terminal

23. The barrier to entry for IoT is low, but there are still
many challenges that are difficult to overcome
 Power
- Some sensor applications are incompatible with “outlet power”
- Battery packs are inefficient and expensive
- Existing wall connections (e.g. thermostat) have little power already
 Connectivity
- Wi-Fi connectivity tethers device to a single location
- LTE network is inefficient for most IoT applications
23
 Complexity
- Lots of moving pieces
- Hardware knowledge required
- Analog to digital conversions
- Poor documentation on sensors
- Scale

24. What is the “Internet of Things”?
How to Serve the “Internet of Things” – Observations and Challenges
Where is this heading? – Opportunities for Pariveda
Concluding Thoughts
Appendix

25. What is the “Internet of Things?
How to Serve the “Internet of Things” – Observations and Challenges
Where is this heading? – Opportunities for Pariveda
Concluding Thoughts
Appendix

26. Questions
© Pariveda Solutions. Confidential 26 & Proprietary.

27. APPENDIX
27

28. About the speakers
Brian Edwards
 Atlanta, GA
 Principal
 Contact at:
brian.edwards@parivedasolutions.com
Robert Griener
 Dallas, TX
 Manager
 Contact at:
robert.griener@parivedasolutions.com
http://robertgreiner.com
@robert_greiner
28

29. Additional Market Drivers
Additional resources on the Internet of Things
Product Examples:
 JIBO: Promotional Video (Home)
 Viv: Wired Article (Mobile)
 AT&T: Connect Car (Car)
 FitBit: Home Site (Personal)
Industry News:
 Mark Lowenstein (Mobile Analyst):
And the next big thing is…?
Further Reading on the Topic:
 McKinsey:
Reinventing IT to support
digitization
 Texas CEO Magazine:
- The Internet of Things
- M2M The Internet of Things
© Pariveda Solutions. Confidential 29 & Proprietary.

30. Additional Market Drivers
IoT is 5 to 10 years away from reaching the “plateau
of productivity” and at risk of inflated expectations
© Pariveda Solutions. Confidential 30 & Proprietary. http://www.gartner.com

31. Additional Market Drivers
Financial accounting practices recognize capitalization
for digital assets & intangible innovation
 “On July 31, 2013, the US bureau of Economic Analysis released, for the first time, GDP figures
categorizing research and development as fixed investment. It will join software in a new category
called intellectual-property products.” – (McKinsey & Company [1])
 “Assume digital leaders in your competitive zone are relentlessly expanding their intangible assets
both to attack existing markets and to create new ones”; here are a few examples:
– “Amzaon.com, for instance, won share from brick-and-mortar with it’s ease-of-purchase model and it’s ability to
long-tail customers”
– [Amazon.com] “It’s also using tangible assets to offer cloud-based labor services… that match freelance workers
demand for their labor” – (McKinsey & Company [1])
31

32. References in the presentation are listed below:
 [1] Measuring the full impact of digital capital by Jacques Bughin and James Manyika, July
32
2013 – McKinsey & Company
 [2] http://share.cisco.com/internet-of-things.html - Cisco Visualizations
 [3] Ten IT-enabled business trends for the decade ahead, May 2013 – McKinsey Global
Institute
 [4] The coming era of ‘on-demand’ marketing by Peter Dahlstrom and Edelman, April 2013 –
McKinsey Quarterly
 [5] Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010 – 2015,
February 2011 – Cisco
 [6] http://www.brafton.com/news/study-90-percent-of-websites-not-ready-for-mobile-use - Feb
22, 2012 - Brafton Editorial