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Ch17 what are the guidelines for effective brand-building events and experiences

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Sameer Mathur
Sameer Mathur

Guidelines for effective brand building events and experiences

Marketing
1 of 16
Events And Experiences
Experience Atmosphere
Brand Salience
Reinforce Brand Image
Commitment to Society
Enhance Corporate Image
Evoke Feelings
Entertain Key Clients
Merchandising Opportunities
Major Sponsorship Decisions Choosing Events Designing Sponsorship Programs Measuring Sponsorship Activities Creating Experiences
Measuring Sponsorship Activities
1.Supply-side Method 2.Demand-side Method
Created by Vignaesh Muthukumaar, IIT Kanpur, during an internship with Prof. Sameer Mathur, IIM Lucknow, www.iiminternship.com

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