Film distribution is the process of making a movie available to an audience through exhibition in movie theaters, television, or home video. Professional film distributors determine the marketing strategy, media for exhibition, and release date. Major film distributors include Paramount Pictures, 20th Century Fox, Universal Pictures, Walt Disney Studios Motion Pictures, and Warner Bros. The document compares the distribution of Ex Machina, distributed by Universal Pictures which used a Tinder bot and Instagram campaign, and Suicide Squad, distributed by Warner Bros. whose presentation footage was leaked online prompting the studio to release higher quality footage.