How to survive in Russian travel Internet
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3 marсh 2012, Lappeenranta, Finland.
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How to survive in Russian travel Internet
- 1. Russian customer’s needs How to survive in Russian travel Internet
- 2. The first step for every Russian
- 6. We do love free stuff
- 8. We save time
- 9. We decide as late as possible
- 10. We hunt for impressions
- 11. We cannot speak English
- 12. We avoid to pay forward
- 13. We live 24x7
- 14. We got used to big things
- 15. We think bit by bit
- 16. We like to be peculiar
- 17. What Russians got used to?
- 18. Mobile first
- 19. Local services
- 20. Social
- 21. Maps
- 22. Free WiFi
- 23. Opinions
- 24. Simplicity
- 25. What is the way?
- 27. Tell the story
- 28. Step in their shoes
- 30. Communicate
- 31. Check you site
- 32. Have you explained your business?
- 34. Are you specific?
- 36. Are you keen on feedback?
- 37. Do you promise any free stuff?
- 38. Have you explained everything about time?
- 39. Do you show the map properly?
- 40. Do you use images instead of words?
- 41. Is the interface translated completely?
- 42. Do you tell anything about you?
- 43. Have you checked readability?
- 44. Did you try to switch modern technology off?
- 45. Perhaps you care too much about design?
- 47. Kiitos paljon :) Olga Pavlova, St.Petersburg, Russia www.olga-pavlova.ru facebook.com/op.spb.ru olgapavlova@gmail.com twitter @op
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- Short texts. Links, links, links. Action first.\n
- Uniques. Find anything noone has found before. Be like noone.\nPlease, please, please, do not convert yourself into Egyptian resort.\n\n
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- iPhone & Android everywhere.\n1 million iPads.\nNo limits. 5 euro / month.\n
- Yandex.ru. Mail.ru. VK.com.\nGoogle? What is Google?\n
- VK.com. Odnoklassniki.ru. LiveJournal.com.\nFacebook? Twitter? Who cares.\n
- Yandex. Mail. Rambler.\nCityguide. Navitel. 2GIS.\n
- Money for WiFi? Why?\n
- References. Blogs. Comments.\n
- Large print. Illustrations. Short articles.\n
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- User profiles.\nThere are too many Russians — you just cannot make a mistake.\n
- User stories.\n
- What if they have never been abroad? What if they hate car travels? What if they avoid any noise? What if they eat after 23:00? What if they do like Finland, not Egypt?\n
- What…? How much…? Where…? How can I…?\nWhat questions are important for you audience?\nAnswer everyone clearly, don't make your visitors think or guess.\n
- E-mail. Social. Skype. Plug-ins.\n
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- What do you do? Is it a hotel or a restaurant? Why visitors can guess?\nJust explain what is the subject of your business.\n
- How to get a goal?\nFinnish people like possibilities.\nRussians prefer strong recommendations.\n
- What does it mean exactly?\n3 km instead of "near".\n17 euro instead of "extra fee".\n3 sheep, 5 rabbits, and one kitty instead of "mini zoo".\n
- Hyperlinks. Phone-free area. Forms. Success pages.\nPrint your site. Send any link by e-mail.\n
- Collect references. Allow comments. Publish opinions.\nIt is a good set of references that does make any person to decide.\n
- Booking. Parking. Sauna. WiFi. Bike rent. Forest access. Towels. Maps. Late check-out. Glass of water. Whatever.\nNoone can guess what is free in foreign country.\n
- What is working time? What people should expect in non-business hours?\n
- Scale does matter. Names in Finnish. Photos of signs. Descriptions of roads.\n
- Images explain. Images allow to recognize. Images do not need any translation.\n
- Forms in English just do not work. Absolutely.\n
- People are specific and peculiar. It is you and your family who are really interesting for Russians, not your job or results. Some information is strongly necessary.\n
- Sofa test: step 2-3 meters back from you monitor. Can you read the text on your site? Perfect, you have created the site Russians can read. What is more important, they would like to read it.\nPerhaps, it sounds strange for design-oriented people, but Russians do not care about good looking sites. They prefer usability over look&feel.\n
- No Flash. No JavaScript. No cool interface features. iPad helps.\n
- Finnish design is perfect for Russians. More or less, you can use the same visual decisions as for the Finnish version of your site.\nThe only one topic I would ask you to care about is color set. Some colors are not suitable for Russians. For example, "pink" means "girls' color" and can never be used for family sites. And "yellow" often means "poor quality" — be careful in usage of this color. As for other colors, everything in Russia is very similar to Finland.\n
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