Seminar held 11th of September at Helsinki, Astoria. Presentation is intended for travelling organizations to create a mind set what are different paths to establish e-commerce presence and how to build significant competitive advantage. The slideset is in English.

1. E-COMMERCE FOR TRAVELLING
”Myynti ja markkinointi verkossa!”
Seminar11th Sep2014
Teemu Malinen / SofokusOy

2. <
TEEMU MALINEN
•Sofokus: CEO & Founder
•A fewothers: Founder/ Board member
•20y internet/mobile e-business
•digitaalinenpolku.fi: steeringgroup
@sofokus
sofokus
sofokus
Image source: designbolts.com
@teemumalinen
teemumalinen

3. FOUNDED
2000
EXPERIENCE YEARS
80+
EXPERTS
12

4. PART OF DIGITAL CLUSTER
superanalytics.fi
someco.fi
DIGI MARKETING
SOFTWARE
sofokus.com
kompozure.fi

5. E-COMMERCE CONSULTATION
E-COMMERCE SOLUTIONS
MAINTENANCE
& CARE
VALUE CREATING WEB SITES
TAILORING& INTEGRATIONS
TICKET SALES& BOOKING
Wehavegot verygoodrespondfromourcustomers. It is veryniceto hearthatourcustomersareextremelysatisfiedwithourshop.
Hanna-Kaisa Risku
CEO
Kauppahalli24.fi
Best e-grocerystorein Finland 2013

7. IDENTIFY YOUR STARTING POINT

8. Source:
DIGITAL MATURITY

9. DIGITAL LEADERS:
Source:
MORE PROFITABLE
26%
MORE REVENUE
9%
HIGHER MARKET VALUATION
12%

10. CHOOSE YOUR PATH

11. 1)Ready-made channels
2)Cloude-Commerce
3)CMS plug-ins
4)e-Commerce platforms
5)Multivendor
6)Specializedsolutions
PATHS

12. 1) READY-MADE CHANNELS

13. 2) CLOUD E-COMMERCE

14. 3) CMS PLUG-INS

15. 4) E-COMMERCE PLATFORMS

16. 5) MULTI-VENDOR STORE
Kalastamo.com
DreamPetStore.com
Kauppahalli24.fi
Bellapuoti.com

17. rocketrip.com
hoteltonight.com
airbnb.com
tripbam.com
couchsurfing.org
6) TRAVEL 2.0 (SPECIALIZED SOLUTIONS)

18. PRICE & DEPLOYMENT TIME
PRICE
DEPLOYMENT TIME
2) CLOUD
3) CMS PLUG-IN
4) PLATFORM
5) MULTI-VENDOR
1) READY-MADE
6) SPECIALIZED

19. FLEXILIBITY & COMPETITIVE ADVANTAGE
ABILITY TO CREATE COMPETITIVE ADVANTAGE
FLEXIBILITY
2) CLOUD
3) CMS PLUG-IN
4) PLATFORM
5) MULTI-VENDOR
1) READY-MADE
6) SPECIALIZED

20. FUTURE?

21. Internet of
things?
100B+
Source: KPCB