Business bloggingChristopher Wellbelove, Senior Digital Brand Manager, BT Group@wellbelove
About me                                   •  14 years online experience with BT                                   •  Cabl...
Business bloggingContent is king
Content is king                                                                          newsletters                      ...
  Define your audience
                                     Discover their needs
                                     Ta...
@wellbelove© British Telecommunications plc
Content                                       Show them how to solve their problems.                                    ...
@wellbelove© British Telecommunications plc
@wellbelove© British Telecommunications plc
@wellbelove© British Telecommunications plc
Bt.com/viewpoint @wellbelove© British Telecommunications plc
@wellbelove© British Telecommunications plc
Beyond the blogSocialising your content
iTunes                                   Audioboo                                                    LinkedIn             ...
Content funnel                               Popular content identified                                and additional angle...
@wellbelove© British Telecommunications plc
Content anywhere @wellbelove© British Telecommunications plc
ResultsContent for a social age
Results                                   35000                                                                           ...
Looking to the futureBringing it all together
The future @wellbelove© British Telecommunications plc
The future @wellbelove© British Telecommunications plc
The Future                                       Rise of the trusted voice                                       Mobile ...
about.me/wellbelove                                                @wellbelove                                            ...
Thank youChristopher Wellbelove, Senior Digital Brand Manager, BT Group@wellbelove
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Christopher Wellbelove, BT

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ARE YOU GETTING THE MOST OUT OF YOUR BLOG? presentation at Enterprise Marketing 2.0 conference in Amsterdam

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Christopher Wellbelove, BT

  1. 1. Business bloggingChristopher Wellbelove, Senior Digital Brand Manager, BT Group@wellbelove
  2. 2. About me •  14 years online experience with BT •  Cable TV, Media & Broadcast, Internet kiosks and networked IT and business solutions •  Search and Social Media •  Digital Brand • Elected Labour councillor 2006 • Deputy Cabinet member for housing • Mayor of the London Borough of Lambeth 2009 - 2010 @wellbelove© British Telecommunications plc
  3. 3. Business bloggingContent is king
  4. 4. Content is king newsletters Website / event Virtual invites / Showcase feedback search SEO / PPC social email channels signatures social media intranet engagement @wellbelove© British Telecommunications plc
  5. 5.   Define your audience
   Discover their needs
   Tailor you content to match their requirements# @wellbelove© British Telecommunications plc
  6. 6. @wellbelove© British Telecommunications plc
  7. 7. Content   Show them how to solve their problems.   Show them how to overcome their challenges.   Show them how to benefit from opportunities.   Show them where the opportunities are, if they can’t already see them.   …and most of all, show them you are focusing on their world! @wellbelove© British Telecommunications plc
  8. 8. @wellbelove© British Telecommunications plc
  9. 9. @wellbelove© British Telecommunications plc
  10. 10. @wellbelove© British Telecommunications plc
  11. 11. Bt.com/viewpoint @wellbelove© British Telecommunications plc
  12. 12. @wellbelove© British Telecommunications plc
  13. 13. Beyond the blogSocialising your content
  14. 14. iTunes Audioboo LinkedIn Blog Netvibes Delicious Reddit Digg Scribd Ecademy Twitter Email magazine Twylah Facebook Vodpod Flickr Xing Friendfeed yfrog Hunch YouTube @wellbelove© British Telecommunications plc
  15. 15. Content funnel Popular content identified and additional angles looked at location promoting @wellbelove© British Telecommunications plc
  16. 16. @wellbelove© British Telecommunications plc
  17. 17. Content anywhere @wellbelove© British Telecommunications plc
  18. 18. ResultsContent for a social age
  19. 19. Results 35000 Jul-10 30000 Aug-10 Sep-10 25000 Oct-10 Nov-10 20000 Dec-10 Jan-11 15000 Feb-11 Mar-11 10000 Apr-11 May-11 Jun-11 5000 Jul-11 0 Total Social following 30000 May-10 Jun-10 Jul-10 25000 Aug-10 Sep-10 20000 Oct-10 Nov-10 15000 Dec-10 Jan-11 10000 Feb-11 Mar-11 Apr-11 5000 May-11 Jun-11 0 Jul-11 Total views @wellbelove© British Telecommunications plc
  20. 20. Looking to the futureBringing it all together
  21. 21. The future @wellbelove© British Telecommunications plc
  22. 22. The future @wellbelove© British Telecommunications plc
  23. 23. The Future   Rise of the trusted voice   Mobile interaction – instant   Video   Evolution of social presence   Interactive blog @wellbelove© British Telecommunications plc
  24. 24. about.me/wellbelove @wellbelove /in/wellbelove wellbelove.com christopher.wellbelove@bt.com @wellbelove© British Telecommunications plc
  25. 25. Thank youChristopher Wellbelove, Senior Digital Brand Manager, BT Group@wellbelove

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