This presentation discusses figures of speech such as similes, metaphors, hyperboles, metonyms, synecdoches, and personification. It provides examples of each type of figurative language. The presentation also includes sections about the speaker's team and their plans to launch a new product, which will involve strategic marketing and design work over the course of a year.

1. Activity
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As ____loquacious____ Adjective e.g., loquacious as_a tackles
backstabber____
A
_________________________
_
Noun person, e.g., man like______________________
_
To
_________________________
Verb, e.g., talk as
if_______________________
To_______________________
___
Verb, e.g., sleep until
______________________
To
_________________________
Verb hard as
a___________________

2. Figures of
Speech
a presentation by Jasper F.
Pabroa

3. Learning Objectives
1
distinguish the difference between literal
figurative language;
2
identify the different kinds of figurative
used by national artists;
3 utilize figures of speech in creative work.

4. What are figures of speech?
• Literal vs. figurative language
• Not be taken literally
• Communicate vividly
• Spiced-up language/ grammatically
seductive
• Word play
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5. Figures of speech

6. simile
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Explicitly states comparison, where phrases such as “like,” “as,”
“such as,” and “seems” are used to show similarity.
Ex.
“Snug as a bud”
“Mute as a turnip”
“Cloe is as articulately sharp as a Japanese Katana. “

7. Metaphor
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Asserts that two different things are identical.
Ex.
“Sometime too hot the eye of heaven shines--the sun“
“Dennise scouring the plate after dinner is a dog”
“Pretentious Dona is a smiling horned saint”

8. Hyperbole
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A gross exaggeration to achieve an effect, usually humor or
emphasis.
Ex.
“I feel so happy today that I can go out naked”
“The speaker was so smart that our mental capacities combined
together are irrelevant”

9. Metonymy
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A word phrase is substituted for another that is closely associated
with it.
Ex.
“Malacñan palace issued a statement denouncing local officials”
“The crown reiterated its stance on delimitation of free speech”

10. Synecdoche
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A part of something that represents or stands as a whole.
Ex.
“His new “wheels” are very expensive”
“Two heads are better than one”
“Extending hands of help for the people besieged by the typhoon”

11. Personification
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An animal, object , or abstract idea is given human attributes or
characteristics.
Ex.
“The sun caressed the vegetation”
“The corrupt crocodiles are swimming in the swamp of filthy cash”

12. Personification
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Irony
Ex.
“The sun caressed the vegetation”
“The corrupt crocodiles are swimming in the swamp of filthy cash”

13. OUR TEAM
Takuma
Hayashi​​
Mirjam Nilsson Flora
Berggren
Rajesh
Santoshi
president chief operations officer chief executive officer vp marketing
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14. OUR Extended TEAM
Takuma Hayashi​​
president
Graham barnes
vp product
Mirjam Nilsson
chief operations
officer
rowan murphy
seo strategist
Flora Berggren
chief executive
officer
ELIZAbeth moore
product designer
Rajesh Santoshi
vp marketing
robin kline
content developer
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15. PLANS FOR PRODUCT LAUNCH
1 PLANNING
Synergize scalable e-commerce
MARKETING
Disseminate standardized
metrics
2
DESIGN
Coordinate e-business
applications
3
STRATEGY
Foster holistically superior
methodologies
4
LAUNCH
Deploy strategic networks
with compelling e-
business needs
5
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16. SUMMAR
Y
At Contoso, we believe in giving 110%. By using our next-generation data
architecture, we help organizations virtually manage agile workflows. We thrive
because of our market knowledge and great team behind our product. As our
CEO says, "Efficiencies will come from proactively transforming how we do
business."
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17. TIMELINE
SEPT
Synergize
scalable e-
commerce
NOV
Disseminate
standardized
metrics
JAN
Coordinate e-
business
applications
Mar
Foster
holistically
superior
methodologies
MAY
Deploy
strategic
networks with
compelling e-
business needs
YEAR 20XX
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18. AREAS OF FOCUS
b2b market scenarios
 Develop winning strategies to keep ahead of
the competition
 Capitalize on low-hanging fruit to identify a
ballpark value
 Visualize customer directed convergence
cloud-based opportunities
 Iterative approaches to corporate strategy
 Establish a management framework from the
inside
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19. HOW WE GET THERE
ROI
 Envision multimedia-based expertise and cross-media growth
strategies
 Visualize quality intellectual capital
 Engage worldwide methodologies with web-enabled technologies
NICHE MARKETS
 Pursue scalable customer service through sustainable strategies
 Engage top-line web services with cutting-edge deliverables
SUPPLY CHAINS
 Cultivate one-to-one customer service with robust ideas
 Maximize timely deliverables for real-time schemas
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20. SUMMAR
Y
At Contoso, we believe in giving 110%. By using our next-generation data
architecture, we help organizations virtually manage agile workflows. We thrive
because of our market knowledge and great team behind our product. As our
CEO says, "Efficiencies will come from proactively transforming how we do
business."
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21. THANK YOU
MIRJAM NILSSON
mirjam@contoso.com
www.contoso.com