synUosa is a start-up that operate in the Big Data Analysis Business. synUosa is an independent BU of ArteficeGroup, The BrandLanguageDesign® Company, operating in the Marketing & Communication Biz.

1. Company Profile
synUosa

2. IL BRAND LANGUAGE DESIGN
ArteficeGroup
BrandLanguage
Design®

3. Who we are
Artefice Group is an Indipendent Group, an open community composed by 70 Talents and Professionals coming from different culture,
with over 19 of experience on the communication market, both italian and international.
Artefice Group is a network of capabilities and skills, specialized in the creation of brand communication, brand design and
management: we are headquartered in Milan and in addition to this we have four offices across Europe & South America.
5 Companies
2 Business Unit
70 Professionals 3 Countries
5 Offices
More than 1600
projects per year

4. BrandLanguageDesign®
ANALYSIS, STRATEGY, CREATIVITY and OUTPUT do not have value as autonumous realities, in fact, they become powerful only when events
happen, when an experience comes into being.
From their encounter, every communication item originates and every Brand find the correct Language so as to tell its own story from that
meeting point.

5. BrandLanguageDesign®
synUosa

6. “Would you tell me, please which way
I ought to go from here?”
“That’s dependes a good deal on a where you
want to go”
Lewis Carrol - Alice in Wonderland

7. synUosa: The Analysis Lab
In a world where every click, like and comment become an information
mine for brands, the analysis process requires a strategic approach in
order to take always more aware decisions.
synUosa is an Indipendent Unit, born from the Vision of the Group that
decided to invest in the Big Data business, with the purpose of increasing
the quality of its proposition.
The logic is deeply connected to the creative DNA, signature of
ArteficeGroup, which allows to move with agility while facing the client
needs and therefore to answer in an effective and always different way.
synUosa is the Analysis Lab of the Group and uses a proprietary tool:
KMS - Knowledge Mining System, a Semantic Analysis platform, for the
analysis of spontaneous conversations, based on an algorithm that
connects Aritificial Intelligence and Linguistics.

8. What’s the
Scenario?

9. EVERY MINUTE
138mln email
sent
1.8mln Like on
Facebook
347k Tweet
3.305.947.311 internet users, 43% of world population
Source: InternetLiveStats.com - Feb 2016

10. We live in a world constantly connected to the web. The world, as we know it today, is
rapidly changing as never seen before thanks to the new big companies.
Today the web is interaction, communication, multi-direction: every click, like, word,
favorite, tweet, become information.
Undoubtedly this new way of life is influencing consumers' behaviour: they are
always connected to exchange opinions about products and services.
Therefore companies have been understanding that it’s necessary to think about
new ways to communicate with them.

11. What are Brands
doing today?

12. COUNT USERS
AND INTERACTIONS
ANALYZE NUMBERS

13. USERS ARE JUST NUMBERSBIG DATA ARE JUST MASS

14. What do we do
for Brands?

15. Combining the skills about Brand Knowledge and Data Mining, we propose to our clients the
analysis of textual conversations coming from: websites, blogs, forums and social networks.
Here consumers are able to freely and spontaneously express their opinions: this is the real mine
of information for companies.
The best way to obtain insights from unstructured data is to understand the meaning of the texts,
create connections between concepts and analyze general and thematic sentiment as final step.
This is what we do.
What do we do for Brands?

16. UNDERSTAND THE CONTENTLISTEN TO PEOPLE
UNDERSTAND THE SENTIMENT
GET THE SIGN OF CHANGE

17. USERS RETURN PEOPLE MASS BECOMES RESOURCES

18. How do we do it?

19. Browser-based Platform

20. The Knowledge Mining System
(KMS) platform captures informations
through a crawling system capable of
analyze terms or concepts
recurrences.
It splits analyzed texts by relevance
and significance.
It identifies connections and
relationships between concepts and
topics.
Finally it categorizes all data for future
consultations.

21. This Analysis Methodology is based on automatic analysis technologies typical of Natural
Language. It is organized in two steps:
● Semantic/Linguistic Analysis: it analyzes the key linguistic elements of every word (grammar
category, inflection and conjugation features)
● Statistic Analysis: it appoints to elaborated and “conceptualized” documents, thematic topic
set, predefined and customized through the association between themes and topics.
Inside a text, it’s not simply the existence of keywords that makes it relevant, but it’s the
contextualization that allows us to extract useful informations in order to find the answers we’re
looking for.
KMS - The Semantic Analysis Platform

22. Our Services

23. MARKETING DATA DRIVEN
● Consumer Drivers & Evaluation Insights
Analysis
● Consumer Needs & Habits Insights
Analysis
● Competitive Analysis
● Brand Insights Analysis
● Live Analysis
DECISION SUPPORT SCIENCE
● Trend Watch
● Market & Society Outlook
REPUTATION INSIGHT ANALYSIS
● Web Reputation Analysis
● Brand Reputation Recovery & Protection
● SERP & SEO Site Analysis
● Reputation Management
Reports

24. SaaS
KMS – Knowledge Mining System - is a
browser-based platform designed to offer the
flexibility required to meet your specific need.
Front & Back End Configuration Tools available.
LICENSE
License purchase for KMS – Knowledge Mining
System - and installation at client office.
Platform

25. Technical Details
& Benefits

26. Processed languages:
● Italian
● English
● Portuguese
New Languages release deadline:
● May 2016: Spanish and last update in Portuguese
● September 2016: French and German
Technical details:
● up to 90%: POS (part of speech) comprehension
● up to 66%: logical relationship’s comprehension
Technical Details

27. Prediction:
● what people is thinking;
● what people is writing;
● how people is writing about;
● how people is thinking about;
● where and how brands could change or improve;
● feedback from the people
Plus:
● more comprehension about the people things
● more structured data
● more insights
● general and thematic automatic sentiment analysis
Benefits

28. Our Team

29. Business Developer Brand Insights Manager
Brand AnalystUser Experience Designer
m.bonetti@synuosa.com
@feophotofactory
Matteo Bonetti
+39 339 3104048
m.tagliabue@synuosa.com
@Manux08Manuela
Manuela Tagliabue
+39 340 7912352
m.spinso@synuosa.com
@teoesse
Matteo Spinso
l.olgiati@arteficegroup.com
Matteo Bonetti Manuela Tagliabue
Luca Olgiati Matteo Spinso

30. Trusted by

32. THANKS FOR
YOUR TIME!

33. With reference to projects rights and property, ARTEFICE SRL, OSA05
and ARTWORKR SRL, ESPOWORKR SRL, SYNUOSA, LABIS DESIGN
parts of ARTEFICE GROUP, conform with the “copyright and other
intellectual property laws” (in particular the 633 Law of 22/4/41 and
1485 Law by Decree of 14/12/42 and followings), and also with the
different international agreements about patents, designs, models,
marks and protection from unfair competition.
All copyrights, trademarks and other intellectual property rights in
the design, layout, wording, concepts, projects and all the other
materials of presentation are the property of ARTEFICE GROUP and
its companies above indicated, and will be given just to develop the
project indicated. The cost of the rights for any eventual use abroad
Italy will be later discussed on a single country basis
THIS DOCUMENT IS STRICTLY CONFIDENTIAL, AND IS INTENDED FOR
INTERNAL USE ONLY. IN RESPECT OF THE LAWS REGARDING
COPYRIGHTS IN PROTECTION OF CREATIV WORKS, UNAUTHORISED
COPYING OF THIS DOCUMENT, EVEN PARTIAL, IS PROHIBITED.
© 2016 ALL RIGHTS RESERVED
Matteo Bonetti | Business Developer
m.bonetti@arteficegroup.com | arteficegroup.com
mob_+39/3393104048
tel_+39/0289122202 r.a
20143_Milano 37_Via G. Watt