FideliaCard aims to create a common loyalty platform for customers and brands. It seeks to increase the value of loyalty cards by developing differentiating services. With FideliaCard, customers can manage their loyalty benefits through their computer, smartphone or mobile apps. They can accumulate benefits from multiple brands on one card instead of needing separate cards from each brand. Both customers and brands benefit from the increased convenience and opportunities to earn rewards across more stores and purchases.

1. Testing Value Proposition
VentureLab 2012
Final Team Presentation

2. FideliaCard
 Almost all of us loyalty cards. They allow us
to obtain discounts, promotions, exclusive
gifts in our favorite brands ... However in
most cases do not obtain all of the
performance we could and we would like.

FideliaCard aims to be a common platform
for clients and brands. Our goal is to
increase the added value offered by the
discount cards by developing a
differentiating services.

3. FideliaCard
How about having to use a loyalty card for
each of your brands?
Comfortable?
Have you ever forgotten or lost the card
when you most needed?

4. FideliaCard
How do you feel?
Imagine that with only one you could do
everything, and FREE FOREVER!

5. FideliaCard
As a customer you can manage
the cardbenefits
throughyourcomputer,
smartphone, usingmobile
applications…

6. FideliaCard
Abletoaccumulatebenefits from other brands
17 €
Brand1
70 points + 50 points
(Brand2) + 25 points Brand2
17€ + 25€ (Brand1) +
145
(Brand3) =
points 70 points 8€ (Brand3) = 50€
70 points
17 €
1 pizza free
Brand3 1 pizza free
1 pizza free + 2
combo menu
(brand1 &
brand2)

7. FideliaCard
There is no excusesto buy your
brands and inyour favorite places!

8. FideliaCard
As a brand can block, cutorincrease external
brands
17 €
Brand1
70 points + 0points
(Brand2) + 25 points
Brand2
17€ + 8€ (Brand1) +
95
(Brand3) = 16€ (Brand3) =
points 70 -50 = 41€
20 points
70 points
17 €
1 pizza free
Brand3 2 pizzas free
1 pizza free + 2
combo menu
(brand1 &
brand2)
Alliances and battles between different brands

9. FideliaCard
Great
dealforbigbrandsbutalsoveryuseful in…
Shopping malls
Publicmarkets
Association of
merchants

10. FideliaCard
You can get potential customers quickly
and easily
In addition, people call more
people and brandscallmore
brands!

11. FideliaCard
Allthisonly for a small
commission from the sale
FideliaCard also offers services such as:
- Management of marketing campaigns
- Direct marketing services
- Reportingandcampaignsanalysis