The document discusses how cloud-based VoIP phone systems provide small businesses with enterprise-level phone features at a fraction of the cost of traditional PBX systems. VoIP services such as Fibernetics and RingCentral offer automated attendants, extensions, call forwarding to mobile phones, and other features for $89-99 per month, compared to $5,000-$20,000 upfront plus $250-550 monthly for PBX systems from Bell or Rogers. Small business owners like Ivan Valvassori of Urban Lights have reduced their telecom costs from $550 to $90 per month by switching to Fibernetics. VoIP is more cost effective and provides greater flexibility and capabilities for small businesses to communicate with customers.