FertilityGather is a web platform created by a team of healthcare professionals to coach users before, during, and after pregnancy. It aims to help increase odds of conception, lower risks of miscarriages and infant mortality, and provide postnatal support. Market research found users would pay $45-120 per year for features to help with conception and delivery of a healthy baby. The platform will generate revenue through subscriptions, advertising, partnerships, and integration with medical providers and insurance companies. It addresses an underserved need in the large and growing fertility, pregnancy and baby market.