1. BumpMD
Helping women to conceive and maintain their pregnancy
Palo Alto, CA
Janice Knox MD/MBA | Michelle Lam PharmD/MBA |
Sarah Long, M.S., Ph.D. | Matthew Palen

2. Problem
Trying to Conceive Prenatal Postnatal
• Fertile couples have a 25 • 1 in 4 pregnancies end in • Infant mortality rate: 6.06
percent chance of getting miscarriage deaths/1,000 live births
pregnant each month • 150,000 babies born with • Postnatal Diabetes: 15% to
• After a year of trying, 75 to defects each year 50% of women will develop
85 percent of couples will • Gestational Diabetes diabetes following GDM
have conceived Mellitus (GDM): 2% – 10% • Children of women with
• 6.3 million couples suffer of all pregnancies in the untreated GDM have an
from infertility United States increased risk for childhood
• Lack of husband and adult obesity and an
involvement / fertility increased risk of type 2
assessment diabetes
• 1 out of every 8 women has
postpartum depression after
delivery

3. Solution
A web platform where users are coached before, throughout and
after their pregnancy to:
HELP TO LOWER RISKS HELP TO DELIVER A
HELP TO INCREASE ASSOCIATED WITH HEALTHY BABY AND
ODDS OF CONCEIVING MISCARRIAGES AND RECEIVE POSTNATAL
INFANT MORTALITY CARE & SUPPORT

4. BumpMD is a personal
pregnancy-wellness application
Helps users gain control over
their pregnancy and body Accessible on the go (iPhone)
• See all pregnancy signs and • iPhone
information in one place
• Understand and analyze fertility • Connect to web platform to
as well as pregnancy signs provide user with mobile
• Non-invasive way to detect
possible fertility problems access
• Identify high-risk patients
• Track pregnancy progress
• Personal coach trying-to-
conceive, prenatal, and postnatal
stages
• Standardized care and engage in
active community

5. Market Validation
13,600,000
searches on “pregnancy” in the
United States per month (google
adwords)
1,256,936 3,904,160
unique visitors per month on unique visitors per month on
pregnancy information site pregnancy information site
whattoexpect.com babycenter.com

6. 10 Revenue Streams
Maturity
• Partnerships with consumer
companies
• Fertility Loans
• Physician Q&A Branding/Subscription
Growth
• Affiliate Fees
• Advertising
• B2B Integration
• Insurance Companies
Launch
• Monthly / Yearly Subscription fees
• Mobile Applications downloads
• PPC Videos

7. User (Consumer) Acquisition
Community
Maturity Charities
Sponsored events
Talk shows / Commercials
Media
Distribution Partners
Growth Fertility Clinics / Obs
Natural Family Planning
Affiliated Networks
Women’s / Men’s/ Parenting
Magazines
Newspapers
Conventions / Companies Talk Shows / Trade Shows
Social Media Direct Marketing
Launch Blog / Bloggers/ Women Network
Youtube/ Facebook
Twitter / Badges
Organic Search / Adwords
Buzz Marketing
Targeted E-mail
Pregnancy List Serves

8. Risks & Precautions
Risks Precautions
Existing competitors adding same features Constant innovation and improvements,
file patent protection
Lack of user commitment Develop user community, leverage high
value low time
Lower barrier of entry Develop brand name among healthcare
providers; patent proprietary
technologies
Slow initial growth Utilize management connection to media
and healthcare providers; viral marketing
tactics
Legal Liabilities Do not provide information that might be
misconstrued as complete medical advice
or diagnoses

9. Value to Partners
Prospective Partner Product or Service Value Proposition
Provide fertility services to infertile
Fertility Clinics and Specialists More sophisticated patients, branding
fertility
Provide Fertility Services to infertile
OBs Sophisticated patients, marketing
fertility
Pediatricians Provide care to babies at risk More babies, marketing
Increased revenues from sales,
Pharmaceutical Companies Provide fertility drugs
branding
Increased revenues from sales,
Baby Product Companies Market products to moms and babies
branding
Parent Magazines Provide education to mom Increased subscriptions, branding
Increased revenues from sales,
Mother Clothing Boutiques Products for mom
branding
Baby Magazines Education to parents about babies Increased subscriptions
Decrease risks/costs associated with
Insurance Companies Decrease cost per patient
patient
Partners will increase revenues with patient acquisitions. Partners will be profiled in preferred
catalog .

10. Financing
• Bootstrap long enough to turn idea into
product and demonstrate revenues