Imalac, Inc. is a Femtech company dedicated to helping women achieve their breastfeeding goals through innovation in the breast pump and breast pump accessory space. It has developed Nurture by Imalac, a breast pump accessory that makes a pump work better. By providing gentle, hands-free breast massage, it reduces the time it takes to pump, while increasing the amount of milk expressed.

2. .
HELPING BREASTFEEDING MOTHERS
PUMP MORE MILK IN LESS TIME.
CONFIDENTIAL INFORMATION

3. THE BACKGROUND
3,850,000+
80%
85%
Number of babies born
in the US annually
Percent of women who
initiate breastfeeding
Percent of breastfeeding women who use
a breast pump to supplement direct
breast-to-infant feeding
But, only 43% of women who start breastfeeding reach the 6-month
milestone recommended by experts* *The APA recommends breastfeeding exclusively for the first 6 months of life
CONFIDENTIAL INFORMATION

4. THE PROBLEM
¤ Difficult
¤ Inefficient
¤ Time consuming
¤ Emotionally challenging
¤ Physically demanding
0 10 20 30 40 50 60 70
Other
Ability to take care of my other
children
Painful complications like mastitis,
clogged ducts
Lost productivity/Inability to
multitask while I pump
The amount of time it takes to
pump
Not able to fully empty breasts/
milk supply
Which of the following is the BIGGEST concern
for you when it comes to pumping?
Breast pumping is: We asked over 600 nursing and pumping mothers about their
pumping challenges. Over 200 responded:
Breast massage or “hands-on pumping” is well
researched and documented as a helpful technique to
improve pumping efficiency and reduce complications;
however it is tiring, inconvenient and many women
rarely do it.
CONFIDENTIAL INFORMATION

5. THE SOLUTION
is a patent-pending breast pump accessory that makes a pump work better.
By providing gentle, hands-free massage, it reduces pump time and increases milk output.
Nurture mimics hands-on pumping recommended by experts.
Decreases pump
time by 72%
Increases the
output volume
by 32%
Reduces the
occurrence of
clogged milk ducts
and mastitis
Increases the
nutritional value of
expressed milk
Relieves discomfort
from breast
engorgement
NURTURE BY IMALAC PROVIDES THE FOLLOWING BENEFITS
CONFIDENTIAL INFORMATION

6. FEATURES
Beautiful and comfortable nursing and pumping
bra that is meant to be worn all day, with
option to pump or nurse
Attachable cups that
provide gentle, hands-
free massage while
pumping
Control box that can
customize massage
settings to personal
preference
With Nurture mobile app you can:
• Customize the pressure, speed, and hold time of your massage
• Use on one individual breast or both sides simultaneously
• Synchronize massage or create individual settings per side
• Track pumping duration and milk output over time
• Save your favorite settings for easy reuse
CONFIDENTIAL INFORMATION

7. Five mothers completed four pumping sessions:
2 sessions with the Nurture Massage System and
2 sessions without the Nurture Massage System*
*The initial pilot study purpose was proof of concept.
A larger-scale beta test will be conducted in Q2 2019,.
TESTIMONIALS
“The Imalac pumping system cut my pumping
time in half! I only wish this product had
been available 3 years ago when I was
pumping for my first baby. Definitely a must
for pumping mamas!”
“What could be better than pumping twice as
much milk in the same amount of time?! The
Imalac bra is a necessity for any pumping mama--
we have finally entered the 21st century! Thank
you to Imalac for giving women a product that
helps reduce the time sitting by a pump and giving
a baby more nutrient dense breast milk.”
PRODUCT VALIDATION
0%
10%
20%
30%
40%
50%
60%
70%
80%
Average decrease in pump
time
Average increase in volume
expressed
Study Results
The use of Nurture resulted in an:
¤ Average decrease of 72.3% in time required to express.
¤ Average of a 32% increase in the volume of milk expressed
CONFIDENTIAL INFORMATION

8. THE OPPORTUNITY
8
Market Valuation
Global Pump and Accessory market estimate $3.2B by 2025
Average retail price for breast pumps:
Personal double electric: $120
Hospital Grade double electric: $2,000
Pricing Strategy
Nurture System MSRP: $299
Additional Bra MSRP: $ 74
Additional Accessories: $ 10-$25
3rd Party Payers/Insurance Reimbursement
Because Nurture is an accessory to a breast pump it is considered
a qualified expense for Healthcare Spending Accounts (HSAs/FSAs)
Imalac will pursue opportunities to garner reimbursement from
healthcare insurance as breast pumps, but this is a longer term strategy.
$398.5M
7.5% CAGR
$249.8M
10%
CAGR
US Breast
Pump Market
(2016)
US Breast Pump
Accessory Market
(2016)

9. NURTURE VS COMPETITORS
9
Our system goes above and beyond to make life easier for nursing mothers while improving upon the
technology of the past for an experience that’s familiar, comfortable, and empowering.
Hands Free
Customizable Massage Settings
All-Day Wear
Breast Pump Compatible
Color Options
Mobile App
Nurture Lilu
Nurture is the next evolution in lactation technology.
La Vie

10. IMALAC
TEAM

11. FOUNDERS
NOREEN SABLOTSKY
Founder and CEO
Co-Founder Noven Pharmaceuticals, Limited Partner NGT3 Biomedical
accelerator in Israel overseeing 6 start up companies per year since
2012
BS Chemistry, Emory University
RACHAEL SABLOTSKY KISH
Co-Founder and COO
10 years experience as a fundraising professional, United Way, Frost Museum
of Science, Baptist Health, experienced nursing mother
Certified Lactation Counselor
BS Marketing, University of Florida
MBA, University of Miami
CONFIDENTIAL INFORMATION

12. FINANCE, SALES & MARKETING, AND CUSTOMER SERVICE
Melissa Doval, Finance
¤ Track record of successful company development by streamlining and actualizing infrastructure, policy and process
improvement and implementation
¤ Began her career in 2001 as a CPA with Kaufman, Rossin & Co.
¤ Held positions of increasing responsibilities such as internal auditing, accounting and became CFO for The Recon Group, Inc.
Maria Riccobono, VP of Sales & Marketing
¤ Over 20 years of Sales, Business Development and Marketing experience
¤ Senior roles in managing and leading teams across a variety of verticals including Pharmaceuticals, Medical Device and CPG
¤ Expertise in early-stage startup organizations
¤ Bachelor of Science – Sports Medicine, Michigan State University
Chelsea Sablotsky, Customer Experience Manager
¤ Extensive management background with over 10 years in Retail Operations & Merchandising, including most recent position as
Visual Merchandising Manager with Anthropologie
¤ Driven outstanding fiscal results by developing her expertise in customer experience, team building, and business planning
¤ Bachelor of Science – Applied Nutrition, University of Delaware
CONFIDENTIAL INFORMATION

13. PRODUCT DEVELOPMENT TEAM
Joseph Lara
Senior Design Tech
BRA DESIGN AND MANUFACTURING
Meryl Kutzin
VP Merchandising &
Production
Lindsey Mortensen
Senior Creative Designer
ENGINEERING
Victor Gamez
Medical Device Engineer
Damian Tomlin
Medical Device Engineer
Jesica McLane
Biomedical Engineer
Scott Arp
Biomedical Engineer
CONFIDENTIAL INFORMATION

14. ADVISORY BOARD
Stefanie Genauer
Vice President, Oasis Collection
Sheila Arnold
President, Everything But Water
Jonathan Kish PhD MPH
Director Health Economics &
Outcomes Research,
Cardinal Health
Leonard Pinchuk
President/CEO,
Innovia, LLC
Peter Mallow
Health Services Researcher
Steve A. Raymund
Retired CEO & Chairman,
Tech Data
CONFIDENTIAL INFORMATION

15. MARKET
STRATEGY

16. PRODUCT LAUNCH PHASES
Direct to Consumer
E-commerce site: Imalac.com
PHASE 1
(JULY 2019)
Dropship Partners &
Baby Registries:
Amazon, BuyBuyBaby, Target, Babylist
PHASE 2
(OCTOBER 2019)
Traditional Retail &
Medical Supply Distributors
PHASE 3
(Q2 2020)
U.S. LAUNCH
Canada, UK, Germany,
Scandinavia
PHASE 4
(Q2 2020)
PHASE 5
(Q4 2020)
PHASE 6
(Q1 2021)
INTERNATIONAL EXPANSION
Latin America, France, Benelux,
Spain
Australia,
rest of the world
CONFIDENTIAL INFORMATION

17. CUSTOMER ACQUISITION (PHASE I)
TARGET DEMOGRAPHIC
Millennial Moms, 25-40 with an Average Household Income of $100K who are breastfeeding
and using a pump to extract milk
ONLINE MARKETING CHANNELS
¤ Social Media
¤ Influencers
¤ SEO
¤ Adwords/PPC
¤ Email
¤ Inbound/Content Marketing
¤ Affiliates
OFFLINE MARKETING CHANNELS
¤ Clinician Outreach: ObGyns,
Lactation Consultants, Neonatal
Units, Doulas, Midwives,
Pediatricians
¤ Events: JPMA, ILCA, Neonatal
Nurses Association
¤ News/Media/PR
¤ Strategic Partnerships
¤ Broker Networks/ Independent
Reps
Estimated CAC
(Customer Acquisition Cost)
$25
Estimated Customer LTV
(Lifetime Value)
$350
CONFIDENTIAL INFORMATION

18. EARLY
TRACTION

19. EARLY BRAND AWARENESS
11
Total Placements
GENERAL EARNED MEDIA CAMPAIGNS
40.9 Million
Online Readership
¤ Blog: Rachael’s articles picked up by RedTricycle,
Live+Thrive Magazine, Big City Moms
150 4,900
Followers
SOCIAL MEDIA GROWTH
ACROSS ALL PLATFORMS
265K +
Views in 6 months
¤ Imalac Facebook and Instagram pages are quickly
becoming a platform for Moms to share their
experiences and encourage other moms
¤ Our social media posts help connect moms with
nationally recognized institutions and resources that
will help them meet their breastfeeding goals
COMPANY AND PRODUCT AWARDS
CONFIDENTIAL INFORMATION

20. CES 2019 PRESS COVERAGE
Total Coverage
(# of pieces)
161
Total Readership
from Coverage:
3.04B
Total Social Shares
of Coverage:
1.84K
CONFIDENTIAL INFORMATION

21. KICKSTARTER CAMPAIGN
Purpose:
Gain pre-market insight
into:
• Drivers for purchase
• Test lead generation methods
and email nurture campaigns
• CPL/CAC Estimations
• Pricing Validation
Results:
• Fully funded within first five hours of launch
• Generated over 6,000 leads prior to launch
• Ended campaign over 200% to goal ($53K)
Email Open Rate
49%
CTR (Click Through Rate)
20%
CPL (Cost Per Lead)
$2.50
LEAD GENERATION CAMPAIGN
LEADING UP TO KICKSTARTER LAUNCH
Goals:
• Funding goal: $25K
• Generate 5000+ leads
CONFIDENTIAL INFORMATION

22. PROJECTIONS

23. MILESTONES
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Seed Investment
Round Closed
Product
Launch
Manufacturing
Begins
Design
Validation
E-commerce
Sales
Expand Online
Sales
Large scale
Beta test

24. TIME TO EXPRESS YOUR BEST
Imalac.com
@NurturebyImalac @NurturebyImalac @NurturebyImalac