Mobile Marketing on Google News (Competitor's Analysis, Review, Observation, Keywords)

1. MOBILE MARKETING
-PRASHAM JHAVERI
MY TOPIC-
(Google News)

2. COMPETITORS

3. UNITED
STATES

4. UNITED
KINGDOM

5. CANADA

6. MEXICO

7. GERMANY

8. BRAZIL

9. REVIEW FOR
90 DAYS

10. REVIEW FOR
30 DAYS

11. OBSERVATION
 Yes, There is a difference between the Reviews for 30 Days and Reviews
for 90 Days.
 The App Rating has decreased from 3.5 to 3.6 , from which we can say
there has been a slight change in the number.
 There has been an decrease in the Reviews for the App and most of the
Reviews have been on the Negative Side.
 In Last 90 Days the Rating for the App was 3.6 but in the last 30 Days the
Rating for the App was 3.5.
 According to the Audience Reviews the App’s Widget does not work and it
has Out-dated News.
 The App has Normal News Reader due to which the Audience feel that
they have spoiled everything.
 In The Review for 30 Days the Audience cannot see the news whenever
they click on it and a different News Opens Up.
 The Audience find the content in the stories does not load , features are
clunky & the feed is really disorganized.

12. COMPETITORS
GRAPH

13. COMPETITORS
REVIEW
ANALYSIS
 I have chosen Canada as a Country to perform the Competitors Review
Analysis.
 According to the Competitors Review Analysis I have come across the
Keyword Ranking of BBC News, CNN News & Daily Hunt
 Daily Hunt in Canada has been quite fluctuating since the last 30 days
and the ranking has not been stagnant in the graph accordingly.
 Daily Hunt has had a major increase on September 25, September 30,
October 6 & October 11 and a major drop on September 18.
 BBC News in Canada has had a higher Keyword Ranking than Daily
Hunt in most of the cases & they have a quite steady flow in their
ranking for the last 30 days.
 CNN News has had a higher Keyword Ranking than Daily Hunt News &
BBC News in last 30 Days but it has had a major drop on September
18 & October 5.

14. BONUS POINTS
(KEYWORDS)
 Yes, There is a Difference when your tracking the Same
Keywords in Different Markets
 The Keywords in different markets have differing Search
Volumes and sometimes some keywords might not be
available in that market.
 The Reason behind this is that the news in that market needs
to be different depending on their locality or language.
 Sometimes the Keywords in one market might be Ranking
really high while in another market it might be ranking really
low.
 The Market plays a really important role when it comes to
Keywords as the Keywords need to according to their
language, locality and sometimes culture.
 Locality plays a really important role.