Fevicol Business Study with use of advertisement and infographics Brief Intro About History Company Business Strategies Advertisement Competitor Business Lesson Product Marketing Mix

2. Fevicol is a brand of synthetic resin adhesives
manufactured by Pidilite Industries Limited. It
is the most popular adhesive brand in India,
with over 70% market share. Fevicol is known
for its strong bonding, durability, and
versatility. It is used in a wide range of
applications, including carpentry, construction,
and other projects.
About Fevicol by Pidilite

3. • Parekh was inspired to develop Fevicol
after seeing the need for a strong and
durable adhesive that could be used in a
variety of applications.
• It was a replacement for collagen and fat-
based adhesives (colloquially known as
"saresh") that required melting before
application.
• Fevicol was launched in 1959 by Balwant
Parekh, the founder of Pidilite Industries.
History of Fevicol

5. Product
Range
Fevicol HeatX
A heatproof
adhesive
Fevicol Marine
A waterproof
adhesive that offers
a strong bond and
resists water for up
to five days
Fevicol
Quickfix
This is a quick-drying
adhesive that is
used for bonding a
variety of materials
Fevicol Hiper
A synthetic solvent
borne rubber based
adhesive that resists
water, oil, alkali, and
petrol
Fevicol SH
A ready-to-use
adhesive that offers
a super strong bond
when applied to
wood.

6. Boosting
Consumer’s
Well-Being
Understand
Who the
Real Buy Is.
Expand the
Product
Portfolio
within Domain
.
STRATE
GY N°1
STRATE
GY N°2
STRATE
GY N°3
STRATEGIES

11. Wholesalers/Retailers :Fevicol is also
sold to wholesalers, who then sell the product to
retailers
E-commerce: Fevicol is also sold online
through a v ariety of e-commerce platforms, such as
Amazon and Flipkart
Industrial: Fevicol is also sold to industrial
customers, such as furniture manufacturers and
construction companies
Exporters: Fevicol is also exported to over 50
countries around the world
Distribution
Channels

14. Advertisement of Fevi kwik

21. O
•Growing demand for
adhesives in developing
countries
•Expansion into new
markets
THREATS
T
•Economic slowdown
•Rising costs of raw
materials
OPPORTUNITIES
W
•Competition from other
brands of adhesives
•Limited international
presence
WEAKNESS
S
STRENGHT
•Strong brand recognition
•Wide range of products
•Affordable prices
SWOT
ANALYSIS

22. Thank You
Rishab -21MBA2665
Denish Kumar -22MBA10229
Shibin-22MBA10381
Ria-22MBA10394