FEMWORKS Technology Reach Build Empower.® Step 1 Reach – Identify the target community audience and gather qualitative and quantitative data Step 2 Engage – Leverage native insight and data to design a community engagement strategy Step 3 Build – Develop an integrated campaign that leverages real photography, campaign messaging, and events to build authentic relationships Step 4 Empower – Deliver a compelling call to action and place the public facing campaign in appropriate and relevant media and public spaces Step 5 Continue – Continue to engage and empower the entire community. Establish a community advisory board, evaluation tools and processes to inform and improve the overall campaign efficacy

1. BALLE
PROSPERITY FOR ALL WEBINAR 11.20.12

2. Authentic Community Engagement
Prosperity for All Webinar:
Communications Strategies that
Reach, Build, and Empower

3. Authentic Community Engagement
REACH
The key is Immersion
1. Involve oneself deeply in a
particular interest
2. Steep: Devote (Oneself) fully to
3. Enclose or envelop completely

4. Authentic Community Engagement
ENGAGE
Develop key relationships to get
to know the community literally
and qualitatively

5. Authentic Community Engagement
ENGAGE
Attend and host meetings
workshops, and events
Stay abreast of community
news sources
Meet the neighborhood
leaders

6. Authentic Community Engagement
BUILD
Establish a community advisory
board to inform next steps to set a
shared agenda, develop program,
and outreach.
Bodega owner
Barbershop owner
Faith-based leader
Neighborhood board leader
Chamber leader

7. Authentic Community Engagement
EMPOWER
Unleash the power of peer to peer
influence with photos of real
every day people in your
community, and culturally relevant
tag lines and advertising.

8. Authentic Community Engagement
EMPOWER

9. Authentic Community Engagement
Continue
Place your message in relevant
media and public spaces to
reach new audiences.

10. Authentic Community Engagement