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Social Charity - Media Trust


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John Carnell's Slide from Media Trust training looking at Social Media and charity featuring Bullying UK

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Social Charity - Media Trust

  1. 1. John Carnell Founder & Chief Executive Bullying UK 10 years of Innovative support
  2. 2. What is Social Media? COMMUNICATION
  3. 3. A bit about BullyingUK <ul><li>Supporting 500k people a year </li></ul><ul><li>£50,000 – Total / All General public </li></ul><ul><li>One full time staff member – Me </li></ul><ul><li>A small Team of Volunteers </li></ul><ul><li>9500+ Twitter supporters </li></ul><ul><li>14,000+ Facebook Supporters </li></ul><ul><li>24,000+ On other networks </li></ul><ul><li>1000’s of Social Actions a month </li></ul>
  4. 4. How do we communicate? <ul><li>Services like: Facebook, Twitter, Bebo, Friendfeed </li></ul><ul><li>Using content from: Your site!, Flickr, BBC News, Your other Social Channels. </li></ul><ul><li>Using tools: TweetDeck, Seesmic Desktop, Web & mobile phones </li></ul><ul><li>When: Anytime you have something to say! </li></ul>
  5. 6. Why Bother? <ul><li>Find supporters who don’t know you exist. </li></ul><ul><li>Gain new insights into how your perceived . </li></ul><ul><li>Create social actions that create real value. </li></ul><ul><li>Fight fires while they are sparks. </li></ul><ul><li>Social Media is just a term for what you should already be doing. </li></ul><ul><li>200 Million Facebook users / 30 million Twitter users </li></ul>
  6. 8. Communication Twitter Style
  7. 9. Retweets , @replies & #Hashtags
  8. 10. The Twittersphere
  9. 11. The Social Differences <ul><li>Facebook and Twitter materially the same </li></ul><ul><li>BUT Twitter terms DO NOT go down well in Facebook </li></ul><ul><li>Tweet it and post it to your FaceBook Wall </li></ul><ul><li>FaceBook users have a lower tolerance for Noise / Spam </li></ul><ul><li>Other Social networks differ but the basics hold true...Communication </li></ul>
  10. 12. Inspiration <ul><li>@DogsTrust </li></ul><ul><li>@Jessicastrust </li></ul><ul><li>@AsthmaUK </li></ul><ul><li>@Whizzkidz </li></ul><ul><li>@Yorkshirecancer </li></ul><ul><li>@BullyingUK </li></ul>
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