The document outlines a public relations campaign plan for the nonprofit organization Don't Be The Victim. The organization's goal is to address social injustice issues but it lacks volunteers. The plan targets Greek letter organizations at Clark Atlanta University. Objectives include increasing Instagram followers by 5% and securing 15 volunteer applicants and 7 volunteers. Strategies include social media campaigns, informational sessions, and securing volunteers. The plan evaluates objectives and provides recommendations on the organization's website, consistency, and using photos/testimonials. Lessons learned discuss focusing initially on one university and research on volunteer recruitment strategies.
Digital & Social Media: 3-step action plan for clinical trials volunteer recr...Aimee Edgeworth
This presentation provides guidance on using social media for volunteer recruitment to research studies, including a case example from ResearchMatch. Presented in the Clinical Research Center of Vanderbilt University Medical Center for continued education credit and shared on the CTSA's Trial Innovation Network Recruitment Toolkit.
The goal of this project was to give me an opportunity to think and work strategically on behalf of the Child Advocacy Center and to produce communication materials based on the information and knowledge I built throughout my spring semester about effective communication. This project consists of an organization profile, fact sheet, news release and social media analysis.
4 social media sentiment analysis tools for in depth analysisMavis EduTech
The social media sentiment analysis is a way of learning the reactions of your audiences whether they are happy with your posts and updates or they are not impressed by what you are posting or they are just ignoring you on social media.
Why Sentiment Analysis is CRUCIAL 4ur your Business?? http://www.mavisedutech.com/blog/social-media-sentiment-analysis/
This presentation was given by Erica Campbell, Director of Marketing with For Rent Media Solutions at the Corporate Housing Providers Association 2011 Annual Conference in Houston, TX on March 23, 2011.
The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue. This session will discuss sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers. Find out how to create a customer engagement and brand management strategy by leveraging media such as print, Internet, mobile, social, video, and location-based advertising.
Digital & Social Media: 3-step action plan for clinical trials volunteer recr...Aimee Edgeworth
This presentation provides guidance on using social media for volunteer recruitment to research studies, including a case example from ResearchMatch. Presented in the Clinical Research Center of Vanderbilt University Medical Center for continued education credit and shared on the CTSA's Trial Innovation Network Recruitment Toolkit.
The goal of this project was to give me an opportunity to think and work strategically on behalf of the Child Advocacy Center and to produce communication materials based on the information and knowledge I built throughout my spring semester about effective communication. This project consists of an organization profile, fact sheet, news release and social media analysis.
4 social media sentiment analysis tools for in depth analysisMavis EduTech
The social media sentiment analysis is a way of learning the reactions of your audiences whether they are happy with your posts and updates or they are not impressed by what you are posting or they are just ignoring you on social media.
Why Sentiment Analysis is CRUCIAL 4ur your Business?? http://www.mavisedutech.com/blog/social-media-sentiment-analysis/
This presentation was given by Erica Campbell, Director of Marketing with For Rent Media Solutions at the Corporate Housing Providers Association 2011 Annual Conference in Houston, TX on March 23, 2011.
The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue. This session will discuss sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers. Find out how to create a customer engagement and brand management strategy by leveraging media such as print, Internet, mobile, social, video, and location-based advertising.
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
Using Social Media Insights to Drive Offline OutcomesCampus Sonar
Learn why your social media work should not be solely focused on followers, like, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns
Market Research to determine the need of an online integrated fitness resourceAkanksha Jain
This project was to understand if there is a need for an online community website, that integrates all the resources in which fitness enthusiasts are interested, into one online resource.
The key objectives of market research were:
- Understand and fine tune our target market
- Determine the services most important to our target market
- Determine if there is a need for a fitness website that integrates fitness resources
Methodology:
- Secondary Research
- Primary Research - Qualitative and Quantitative
Online survey link: http://www.instant.ly/s/FgF7s
Findings and Recommendations:
- Redefine the target market
- Develop an app for instant sharing
- Exclude features such as Forums from the website
- Emphasize on local fitness information
Not sure how to maximize your organization's experience and resources in an online fundraising campaign or Challenge? Here's an outline of how to get started. Some emphasis on GlobalGiving's upcoming Bonus Day in July 2010.
Newhouse Public Relations Social Media Summer 2013 SyllabusDr. William J. Ward
COM 600 Newhouse Public Relations Social Media is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry.
Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
Thinktank Media's social media overview. We're a full service social media agency and believe education and integration are keys in running a successful program.
Social media reputation management - SysomosSysomos
This presentation takes a look at why reputation management is important in the social media realm and how online discussions can affect the health of your brand the brand of your clients in the real world. It details some of the metrics a company may want to monitor and analyze in developing their social media reputation management strategy (such as like sentiment, top influencers, key conversations, etc). It also includes short case studies of companies which have successfully leveraged social media to generate positive consumer discussion and brand awareness, as well as companies whose reputations have been negatively affected by social media crises. This presentation will hopefully leave viewers with a greater appreciation of how quickly and significantly online conversations can impact customer goodwill and real world bottom lines.
La señalética es una disciplina relativamente nueva enmarcada dentro del diseño visual y sobre la cual apenas comienzan a definirse teorías y parámetros de acción. En nuestro país no ha habido preocupación formal sobre el tema, empíricamente y a partir de posturas realizadas por expertos de otros países, plantean usos y espacios que en nuestro entorno no aplican con la misma eficiencia. Es necesario investigar a partir de los recursos y tecnologías disponibles en nuestro medio, las mejores maneras de resolver los problemas de comunicación señalética y determinar en unos artículos de investigación, aspectos técnicos y conceptuales de soporte para el diseño de sistemas señaléticos.
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
Using Social Media Insights to Drive Offline OutcomesCampus Sonar
Learn why your social media work should not be solely focused on followers, like, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns
Market Research to determine the need of an online integrated fitness resourceAkanksha Jain
This project was to understand if there is a need for an online community website, that integrates all the resources in which fitness enthusiasts are interested, into one online resource.
The key objectives of market research were:
- Understand and fine tune our target market
- Determine the services most important to our target market
- Determine if there is a need for a fitness website that integrates fitness resources
Methodology:
- Secondary Research
- Primary Research - Qualitative and Quantitative
Online survey link: http://www.instant.ly/s/FgF7s
Findings and Recommendations:
- Redefine the target market
- Develop an app for instant sharing
- Exclude features such as Forums from the website
- Emphasize on local fitness information
Not sure how to maximize your organization's experience and resources in an online fundraising campaign or Challenge? Here's an outline of how to get started. Some emphasis on GlobalGiving's upcoming Bonus Day in July 2010.
Newhouse Public Relations Social Media Summer 2013 SyllabusDr. William J. Ward
COM 600 Newhouse Public Relations Social Media is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry.
Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
Thinktank Media's social media overview. We're a full service social media agency and believe education and integration are keys in running a successful program.
Social media reputation management - SysomosSysomos
This presentation takes a look at why reputation management is important in the social media realm and how online discussions can affect the health of your brand the brand of your clients in the real world. It details some of the metrics a company may want to monitor and analyze in developing their social media reputation management strategy (such as like sentiment, top influencers, key conversations, etc). It also includes short case studies of companies which have successfully leveraged social media to generate positive consumer discussion and brand awareness, as well as companies whose reputations have been negatively affected by social media crises. This presentation will hopefully leave viewers with a greater appreciation of how quickly and significantly online conversations can impact customer goodwill and real world bottom lines.
La señalética es una disciplina relativamente nueva enmarcada dentro del diseño visual y sobre la cual apenas comienzan a definirse teorías y parámetros de acción. En nuestro país no ha habido preocupación formal sobre el tema, empíricamente y a partir de posturas realizadas por expertos de otros países, plantean usos y espacios que en nuestro entorno no aplican con la misma eficiencia. Es necesario investigar a partir de los recursos y tecnologías disponibles en nuestro medio, las mejores maneras de resolver los problemas de comunicación señalética y determinar en unos artículos de investigación, aspectos técnicos y conceptuales de soporte para el diseño de sistemas señaléticos.
2016 was an incredible year of growth and development. our clients and candidates really worked with us in a true partnership. It was one of the best years of my recruitment career. 2017 will see another year of exciting "STUFF". Have a look at our journey so far.
A Strategic Plan of CRM for Nonprofit OrganizationsIrem Gokce Aydin
For non-profit organizations it is much more difficult to get attention from the public (donors, volunteers, media and public) and keep this interest for long period of time. In this project, with different strategy for managing the client relationship (clients, donors, volunteers) for NAMI Michigan, the National Alliance on Mental Illness Michigan branch, will come forward among many other affiliates (and may be other non-profit organizations) and become successful eventually.
Developing an online fundraising campaign takes time to plan correctly, and must include essential social and planning features. This presentation outlines essential elements of a social media campaign, and uses the Tweetsgiving 2009 as the case study.
Best practices in online social media fundraisingDebra Askanase
This presentation outlines essential elements of a social media fundraising campaign and basic principles in play, and uses the Tweetsgiving 2009 fundraising case study.
This presentation serves as a resource for professionals inside organizations who are tasked with buying Social Media technology, services and advertising. It is a culmination of one on one interviews, radio talk shows and survey data gathered from organizations that have launched social media.
A research project between Social Media Club and e-storm international. Findings were presented at Web 2.0 San Francisco.
Similar to Felix Dont Be The Victim PR Campaign (20)
2. ! 2!
Organizational Description
Social change philanthropy works by changing the systems that support social injustice.
It’s about organizing and activism, engaging all members of our society in dialogue and
action. Social change philanthropy and activism ensure that people who are typically
ignored and disregarded have a seat at the table. By sharing power, we can hold all our
institution, from governments to corporations to nonprofits, and society itself responsible
for social justice. Founded in 2013 by Publicist & Public Relations Director Jakeem
Smith, Don’t Be The Victim is a non-profit organization that serves as an outlet to fight
against social injustice, harm against others and victimization. Passionate about supporting
different causes, Jakeem states that he aims to “help different people that have gone
through different things like obesity, domestic violence, child abuse,” and that he would
love for the organization to “build, show substance, growth, and shed light on different
causes.” Jakeem currently functions as the organizations Program Director and is also the
CEO of Jay Productions Agency, an Atlanta bases public relations agency. Under the
umbrella of the Beyond The Game Foundation, 5013c founded by Chanita Foster with
mission is to provide youth education parallel with athletics and encourage
entrepreneurship with focus on philanthropy to live a well-balanced life, Don’t Be The
Victim ultimately seeks to help eliminate systematic oppression through awareness,
education, and a demand for betterment and change for all.
Public Relations Problem
• Don’t Be The Victim has a problem because of the lack of volunteers.
3. ! 3!
Key Publics
• The key publics that will be targeted will be Greek letter organizations
at Clark Atlanta University that have similar interest in tackling issues
surrounding social injustice issues, harm against others, community
service and victimization.
o Alpha Kappa Alpha Sorority Inc.
o Delta Sigma Theta Sorority Inc.
o Omega Psi Phi Fraternity Inc.
o Sigma Alpha Iota Fraternity Inc.
o Zeta Phi Beta Sorority Inc.
-Demographic: Male and Female current members.
-Justification: These organizations were targeted based off of their overall
organizational goals, values and mission statements in relations to Don’t Be
The Victim’s mission statement.
Total population= 110
Campaign goal
• To be the leading choice among college students within the Atlanta
University Center seeking to address social injustice issues
Objective A
• To increase Don’t Be The Victim’s Instagram following by 5% (50
followers), by April 20, 2016.
o Justification: The organization’s Program Manager, Jakeem
Smith, recruits a vast majority of Don’t Be The Victim’s
volunteers via social media.
Strategy A
-To create content (online and physical) that will attract the attention of
the students of Clark Atlanta University to follow the Don’t Be The
Victim instragram page.
Tactic1: Post content online consistently that visually represents the
brand.
Tactic2: Tag key influencers in the AUC community to raise the
awareness of the movement and have them share with their audiences.
4. ! 4!
Tactic3: Post physical flyers in prominent areas on campus of Clark
Atlanta University.
Strategy B
-Partner with like organizations at Clark Atlanta University to expand
the Don’t Be The Victim audience to attract students to follow the
Don’t Be The Victim instagram page.
Tactic1: Have AUC Cam post content on social injustice and
victimization sponsored by Don’t Be The Victim.
Tactic2: Have Greek organizations post content on social injustice and
victimization sponsored by Don’t Be The Victim.
Tactic3: Have CAB post content on social injustice and victimization
sponsored by Don’t Be The Victim.
Objective B
• To secure 15 volunteer applicants from the Atlanta University
Center by April 15, 2016.
o Justification: Due to research done prior to establishing this
objective, 41.2% of the population that is interested in becoming
a volunteer will actually sign up.
Strategy A
-Host #StandUp #SpeakUp #SpeakOut social media campaign to
attract the attention of target audience to engage them with the
organization.
Tactic1: Post content online of key influencers on campus talking
about Don’t Be The Victim and its mission.
Tactic2: Tag key influencers on Clark Atlanta University’s campus to
raise the awareness of the movement and have them share with their
audiences.
Tactic3: Have organizations share content on their organization pages
(Delta Sigma Theta, Sigma Alpha Iota, Omega Psi Phi, etc..)
Strategy B
-Host informational session for interested individuals.
Tactic1: Post flyers online and on campus advertising informational
Tactic2: Have leaders of different organizations (from target audience)
attend informational.
5. ! 5!
Tactic3: Have attendees that are interested in volunteering apply.
Objective C
• To secure 7 volunteers by April 20, 2016.
o Justification: Don’t Be The Victim is in search of 7 new
volunteers for the organization.
Strategy A
- Secure each new volunteers within the organization.
Tactic1: Provide organization Program Manager with list of new
volunteers and their resumes.
Tactic2: Inform all new volunteers of up coming events and programs.
Tactic3: Host brain storming session with Program Manager about
ways to incorporate new volunteers.
Strategy B
-Host introduction meeting with all new volunteers.
Tactic1: Set up conference call line via www.freeconferencecall.com
(Call in #: (712) 775-7032 Meeting ID: 148-560-787).
Tactic2: Have Program Manager and new volunteers call into
conference call line April 21, 2016, 7:30pm.
Tactic3: Have Program Manager notify each volunteer of any and all
necessary information regarding Don’t Be The Victim and moving
forward.
Evaluation Techniques
Objective A: the number of volunteers acquired as a result of this campaign
will measure this objective.
Evaluation Criteria: The number of new volunteers.
Evaluation Technique: Applicants that stated “yes” they would like to
volunteer will email their resumes to be entered into the system.
Objective B: the number of applicants acquired at the conclusion of this will
measure this objective informational.
Evaluation Criteria: The number of individuals that are interested in
volunteering at the conclusion of the informational.
6. ! 6!
Evaluation Technique: Applicants will complete sign in sheet at
informational and list if they are interested in volunteering for Don’t Be The
Victim.
Objective C: This objective will be measured by the number of followers
acquired from the initial start date of this campaign.
Evaluation Criteria: Percentage of new followers to old followers.
Evaluation Technique: Don’t Be The Victim’s instagram followers will be
carefully analyzed to make sure that the target audience followed the page as
a result of this campaign.
Campaign-Relate Recommendations
• Website: the way that we relate with people today has largely shifted
from face-to-face meetings to digital communication on websites,
social media and mobile devices. Your website is the face of your
organization, its what people see online should reflect who you are as a
nonprofit. Your mission should come across loud and clear on every
page.
• Consistency: Not just online but within the community as well. This
will Increase Engagement & Strengthen Loyalty, Create a Barrier to
Entry, Strengthen Fundraising, Optimize Outreach & Marketing, and
Facilitate New Opportunities, which will, in turn, grow the brand.
• Photos and portfolio/ Testimonials: Maintaining a gallery or
campaign portfolio will show your true face and can give other a
chance to relate and empathize with your actions. Let your photos tell
your story. A third party validation is a sort of proof that you are
committed and you get results. Thus, being able to read personal
experiences and impressions will give them all the information they
need to convince themselves to take action and involve to support your
cause.
Lessons Learned:
One on one interview: After speaking with my client on why he only wanted
to focus on Clark Atlanta University, he stated that he “wanted to solidify his
program and establish a base at one institution” so that when the expansion to
other institutions happen, it will not be chaotic.
7. ! 7!
U.S. Department of Health and Human Services, 2005, Successful Strategies
for Recruiting, Training, and Utilizing Volunteers,
http://www.samhsa.gov/sites/default/files/volunteer_handbook.pdf
This article gave statistics on the different methods and strategies used by the
United States Government to secure new volunteers for non-profit
organizations. The article gave strategic insight on how to successfully plan,
recruit, train, manage, and evaluate your volunteers once they have been
acquired.
United Stated Department of Labor, 10:00 a.m. (EST) Thursday, February
25, 2016, Volunteering in the United States, 2015,
http://www.bls.gov/news.release/volun.nr0.htm
This article gave statistics on the main types of activities volunteers
performed also varied by educational attainment. Persons with a bachelor's
degree and higher were more likely to provide professional or management
assistance or to tutor or teach than volunteers with less education. Volunteers
with less than a bachelor's degree were more likely to collect, prepare,
distribute, or serve food or engage in general labor than those with at least a
bachelor's degree… Between September 2014 and September 2015, the
proportion of volunteers who became involved with their main organization
after being asked to volunteer (41.2 percent) was about the same as the
proportion who became involved on their own (41.6 percent)--that is, those
who approached the organization. 41.2%x15= 6.18 | ages 16-34= 71,038
persons 46.7% | 42,731 65.3% have some form of college education or
higher
Appendix
8. ! 8!
• Example of content shared on Don’t Be The Victim’s Instagram
page.
9. ! 9!
• Example of content shared on the Beta Psi Chapter of Omega Psi
Phi Fraternity Inc.