How to create a retarget campaign for customer retention.

1. Facebook Retargeting
FedEx
Brand Industry Business Objective Campaign Summary Location
Shipping/ Product
Service
The idea is have the customer engaging
in social media, since they already
passed the brand awareness stage. The
customer already knows the brand and
is looking for other customer
experiences to base decisions.
The objective is drive leads
to interest consideration
stage considering is an
existing customer that will
be retargeted United
States

2. FB Marketing Objective
The objective is to drive the leads to interest
and consideration stage where the customer
will have in depth knowledge of the quality
and details of the service comparison to the
competitors. At this point, the customer
already follow FedEx FB page and in other
channels, downloaded app.
Conversion Funnel Stage
Tactics: Develop FB posts strategy that highlight
the services
● Overnight
● Flat Rate services
● Schedule pickup time
Interest
Awareness
Consideration
Action
Retention
KPI
Metrics of engagement
# of reviews