FedEx is running advertising campaigns on LinkedIn and Facebook to generate leads and increase engagement. On LinkedIn, FedEx will create a video ad targeted at businesses, entrepreneurs, and employees in the US to gather information from potential shipping customers through downloaded apps or PDFs. Facebook ads will use carousel posts targeting small businesses and customers ages 35-44 in the US to encourage interactions like sharing, tagging, and commenting that could lead to downloading the Fedex Office app and collecting customer data. Both platforms were chosen for their ability to reach relevant audiences - LinkedIn for its professional, reputation-focused users and Facebook for its broad customer base and interactive features.

1. Ingrid Tafuro
HW#12
FedEx
Campaign Objectives Target Audience Ad Format

2. Platform 1: LinkedIn
Campaign objective: Lead Generation
The idea is gather leads from business that
need shipping services, collect information
from informative PDF’s or downloading
apps.
Ad Creative: Video
Seems to catch more attention since this
platform is very formal and loaded with written
content. The video would stand out among the
other contents.
Placement: Video on feed
Audience targeting:
Business, Entrepreneurs and
Employee
Location: Usa

3. I chose Linkedin due to the reputation of the brand and the
purpose of the tool. FedEx has a strong reputation among
the competitors and on Linkedin employees can help to
improve reputation. Also companies that need shipping
services can be reached out when they see ads. On Linkedin
FedeEx doesn’t sell services per say, but relationship with
employee and customers.
Why LinkedIn?

8. Facebook was chosen mainly due
to a broad audience information
the tool can give. In this platform
we talk to customers, the posts
can be more close to the audience
and they can interact sharing,
tagging and commenting.
Nowadays the customer service in
the page is very interactive.
Why Facebook?
Campaign objective:The objective is to
make the audience interact
(engagement) with content and perhaps
download apps (Fedex Office). Through
download we would have customer
information to be targeted later on for
other marketing strategies purposes.
Audience targeting: small business and
customers
Age:35 to 44
Placement: feed
Location: USA
Ad Format: Carousel Post