There is often a wide gap between the priorities of projects within the development organization, the priority of the project in the view of the overall business, and the priority of the project in the eyes of the requester.
"I look at the Product Manager's job to run down the objective signals throughout the company, synthesize/distill them, and then use those signals to inform product decisions. Our big thing is that you can tell a lot more about how things are going from the information streams (or lack thereof) than from process management in itself," says Joe Stump, CEO, Sprint.ly
3 Day SF Product Innovation Leader: February 5,6,7 includes 2 day intensive, CIL credential, exam, and Summit
Register: http://bit.ly/W0Tyor
Become a Product Leader!
2 Day Intensive: Product Innovation Leadership
February 5 & 6, San Francisco
http://www.aipmm.com/html/certification/strategic-innovation.php
Startup Product Summit
Discover how to work together to develop amazing products.
February 7, 2013, San Francisco
startupproduct.com
Register now!
http://productsummit.eventbrite.com
info@startupproduct.com
Subscribe to updates: http://bit.ly/WtN2oY
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
The most important thing a product manager will do is develop an understanding of their market. The second most important thing they will do is form a strategy for their product, given that understanding. The third most important thing is to communicate to the rest of the team what needs to be done, to implement that strategy, to win in that market.
Scott Sehlhorst has been helping companies achieve Software Product Success since 1997, and started Tyner Blain in 2005. Scott is a strategy and product management consultant. He has also worked as a business analyst, technical consultant, software developer, project manager, program manager, and electro-mechanical design engineer. Scott has managed teams from 5 to 50, and delivered millions of dollars in value to his customers. http://tynerblain.com
Subscribe AIPMM Product Management News and Views:
http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Cerfication: http://aipmm.com/html/certification
Webinars: http://aipmm.com/aipmm_webinars/
Product Leader Training:
Feb 5&6, 2013 San Francisco, CA
http://www.aipmm.com/html/certification/strategic-innovation.php
Startup Product Summit:
Feb 7, 2013 San Francisco, CA
http://startupproduct.com
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
Eric Ries sllconf keynote: state of the lean startup movementEric Ries
Presentation by Eric Ries to kick off the 2011 Startup Lessons Learned conference #sllconf. Livestream here: http://www.justin.tv/startuplessonslearned
Thank you Dr. Kelvin Ross for presenting at the Australian Test Managers Forum 2014. If you would like any information on TMF please email tmf@kjross.com.au
The most important thing a product manager will do is develop an understanding of their market. The second most important thing they will do is form a strategy for their product, given that understanding. The third most important thing is to communicate to the rest of the team what needs to be done, to implement that strategy, to win in that market.
Scott Sehlhorst has been helping companies achieve Software Product Success since 1997, and started Tyner Blain in 2005. Scott is a strategy and product management consultant. He has also worked as a business analyst, technical consultant, software developer, project manager, program manager, and electro-mechanical design engineer. Scott has managed teams from 5 to 50, and delivered millions of dollars in value to his customers. http://tynerblain.com
Subscribe AIPMM Product Management News and Views:
http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Cerfication: http://aipmm.com/html/certification
Webinars: http://aipmm.com/aipmm_webinars/
Product Leader Training:
Feb 5&6, 2013 San Francisco, CA
http://www.aipmm.com/html/certification/strategic-innovation.php
Startup Product Summit:
Feb 7, 2013 San Francisco, CA
http://startupproduct.com
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
Eric Ries sllconf keynote: state of the lean startup movementEric Ries
Presentation by Eric Ries to kick off the 2011 Startup Lessons Learned conference #sllconf. Livestream here: http://www.justin.tv/startuplessonslearned
Thank you Dr. Kelvin Ross for presenting at the Australian Test Managers Forum 2014. If you would like any information on TMF please email tmf@kjross.com.au
Presented for the first time at IDEAS Show in Taiwan, HAX goes through what it takes for hardware startups to be lean. Learn the easy way: join Hardvard!
The whys, hows and whats of lean startup. 2 years of learning condensed into a 2-hour class.
Watch the recording of this talk at https://youtu.be/Un9O4mpR5k0
GROWtalks - Couples Counseling for Software Development - Joe Stump Sprint.lyDealmaker Media
Joe Stump is a seasoned technical leader and serial entrepreneur who has cofounded three venture-backed startups, was Lead Architect of Digg, and has invested in and advised dozens of companies. He is passionate about development processes, iterative product development, and building scalable web infrastructure.
Couples Counseling for Product DevelopmentJoe Stump
An introduction to Non-Blocking Development and how to get your entire business, from sales to software development, aligned to ship more product more quickly.
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days an...Kissmetrics on SlideShare
Starting Lean: How to Find Out If Your Idea Has Potential In Days Not Years October 2014 Trevor Owens, Founder of QuickMVP and Lean Startup Machine
Startups Are NOT Small Versions of Big Companies
The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Scale Product/ Market Fit! Starts Working Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness
STARTUPS SEARCH
COMPANIES EXECUTE
A NEW MANAGEMENT
Principles of Lean Startup 1 Minimum Viable Products 2 Pivots 3 Early Adopters
1. Minimum Viable Products
2. Pivots
Famous Pivots
3. Early Adopters
Now for the good stuff…
EXPERIMENT = MVP 1 Hypothesis 2 Riskiest Assumption 3 Method 4 Success Criteria
1. Hypothesis “I BELIEVE customer HAS A PROBLEM WITH problem.”
2. Riskiest Assumption
3. Three Methods
Interview Pre-Sell Concierge
4. Success Criteria
Start Your Free KISSmetrics Trial LOG IN WITH GOOGLE
EXPERIMENT = MVP 1 Hypothesis 2 Riskiest Assumption 3 Method 4 Success Criteria
Problem Solution Riskiest Assumption Success Criterion Result & Decision Learning Limit: 5 Min Limit: 10 Min result least to the is... # of strong customers. CARE ABOUT ENVIRONMENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! 0/20 INVALID ! PIVOT! SKINNY TIE ! BUYING LIFESTYLE
RISKIEST ASSUMPTIONS 1 Is there demand in other cities? 2 Is there demand abroad? 3 Are people satisfied with the method? 4 Can we do workshops frequently enough?
KEY METRICS 1 Pain 2 Customer Acquisition Cost 3 Margin / Virality 44 Market Size
“I don’t look for five-foot fences to jump over, I look for one-foot fences to step over.” -Warren Buffet
RISKIEST ASSUMPTIONS 1 Four Key Metrics? 2 Will they launch a page? 3 Will they place an ad? 4 Can we acquire 500 paid users?
Creating Videos People Want to Watch: Practical advice and implementable tech...Richard Harrington
There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming.
In this session, web video expert Rich Harrington shares practical advice that won’t break the bank. He’ll share techniques he’s used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.
Laurence McCahill, design lead and co-founder of Spook Studio, spills the beans on the Lean Startup and Lean UX movements, which bring a groundbreaking approach to product development, and what it means for founders, managers and designers/developers.
For a more in-depth article read my introduction to lean over at .net http://www.netmagazine.com/features/introduction-lean
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Hristo Neychev
Lean Startup ideas, trends, and best practices through the lens of my experience in four industries, three startups, and two continents.
Lean Startup methodologies are applicable to both small and large organisation focused on creating new products and services under conditions of extreme uncertainty.
Spotify Running: Lessons learned from building a ‘Lean Startup’ inside a big ...Brendan Marsh
This is the story of how a small, cross-functional team (with only 1 developer!) worked closely with our customers on a weekly basis to discover the right thing to build, before we built anything and eventually shipped an innovative new feature that was praised by customers and the press alike. If you’ve read the Lean Startup, have been inspired by their stories and wonder “wow that’s really inspiring, now how the heck do I actually DO this?!”, then this presentation is for you. (Here’s a hint: It ain’t easy, but is doable!)
My invited talk at TCS AgileCafe, Bangalore on Sep 29. In this talk, I explore how large #enterprises are creating #innovative products using #leanstartups
Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...Vegan Mainstream
Over the last year over 38 vegan individuals and business have flocked to sites like Kickstarter and Indiegogo as a way to get their fans, followers and passionate donors to show their support their professional aspirations with a financial donation. These funds have launched successful movies, TV series, product lines and food trucks. So, what’s the secret? Well you have to join the webinar to find out! We are interviewing the people behind some of the most successful business funding raising projects and sharing their secrets with you.
Presented for the first time at IDEAS Show in Taiwan, HAX goes through what it takes for hardware startups to be lean. Learn the easy way: join Hardvard!
The whys, hows and whats of lean startup. 2 years of learning condensed into a 2-hour class.
Watch the recording of this talk at https://youtu.be/Un9O4mpR5k0
GROWtalks - Couples Counseling for Software Development - Joe Stump Sprint.lyDealmaker Media
Joe Stump is a seasoned technical leader and serial entrepreneur who has cofounded three venture-backed startups, was Lead Architect of Digg, and has invested in and advised dozens of companies. He is passionate about development processes, iterative product development, and building scalable web infrastructure.
Couples Counseling for Product DevelopmentJoe Stump
An introduction to Non-Blocking Development and how to get your entire business, from sales to software development, aligned to ship more product more quickly.
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days an...Kissmetrics on SlideShare
Starting Lean: How to Find Out If Your Idea Has Potential In Days Not Years October 2014 Trevor Owens, Founder of QuickMVP and Lean Startup Machine
Startups Are NOT Small Versions of Big Companies
The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Scale Product/ Market Fit! Starts Working Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness
STARTUPS SEARCH
COMPANIES EXECUTE
A NEW MANAGEMENT
Principles of Lean Startup 1 Minimum Viable Products 2 Pivots 3 Early Adopters
1. Minimum Viable Products
2. Pivots
Famous Pivots
3. Early Adopters
Now for the good stuff…
EXPERIMENT = MVP 1 Hypothesis 2 Riskiest Assumption 3 Method 4 Success Criteria
1. Hypothesis “I BELIEVE customer HAS A PROBLEM WITH problem.”
2. Riskiest Assumption
3. Three Methods
Interview Pre-Sell Concierge
4. Success Criteria
Start Your Free KISSmetrics Trial LOG IN WITH GOOGLE
EXPERIMENT = MVP 1 Hypothesis 2 Riskiest Assumption 3 Method 4 Success Criteria
Problem Solution Riskiest Assumption Success Criterion Result & Decision Learning Limit: 5 Min Limit: 10 Min result least to the is... # of strong customers. CARE ABOUT ENVIRONMENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! 0/20 INVALID ! PIVOT! SKINNY TIE ! BUYING LIFESTYLE
RISKIEST ASSUMPTIONS 1 Is there demand in other cities? 2 Is there demand abroad? 3 Are people satisfied with the method? 4 Can we do workshops frequently enough?
KEY METRICS 1 Pain 2 Customer Acquisition Cost 3 Margin / Virality 44 Market Size
“I don’t look for five-foot fences to jump over, I look for one-foot fences to step over.” -Warren Buffet
RISKIEST ASSUMPTIONS 1 Four Key Metrics? 2 Will they launch a page? 3 Will they place an ad? 4 Can we acquire 500 paid users?
Creating Videos People Want to Watch: Practical advice and implementable tech...Richard Harrington
There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming.
In this session, web video expert Rich Harrington shares practical advice that won’t break the bank. He’ll share techniques he’s used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.
Laurence McCahill, design lead and co-founder of Spook Studio, spills the beans on the Lean Startup and Lean UX movements, which bring a groundbreaking approach to product development, and what it means for founders, managers and designers/developers.
For a more in-depth article read my introduction to lean over at .net http://www.netmagazine.com/features/introduction-lean
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Hristo Neychev
Lean Startup ideas, trends, and best practices through the lens of my experience in four industries, three startups, and two continents.
Lean Startup methodologies are applicable to both small and large organisation focused on creating new products and services under conditions of extreme uncertainty.
Spotify Running: Lessons learned from building a ‘Lean Startup’ inside a big ...Brendan Marsh
This is the story of how a small, cross-functional team (with only 1 developer!) worked closely with our customers on a weekly basis to discover the right thing to build, before we built anything and eventually shipped an innovative new feature that was praised by customers and the press alike. If you’ve read the Lean Startup, have been inspired by their stories and wonder “wow that’s really inspiring, now how the heck do I actually DO this?!”, then this presentation is for you. (Here’s a hint: It ain’t easy, but is doable!)
My invited talk at TCS AgileCafe, Bangalore on Sep 29. In this talk, I explore how large #enterprises are creating #innovative products using #leanstartups
Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...Vegan Mainstream
Over the last year over 38 vegan individuals and business have flocked to sites like Kickstarter and Indiegogo as a way to get their fans, followers and passionate donors to show their support their professional aspirations with a financial donation. These funds have launched successful movies, TV series, product lines and food trucks. So, what’s the secret? Well you have to join the webinar to find out! We are interviewing the people behind some of the most successful business funding raising projects and sharing their secrets with you.
Presentation for Sydney Project Managers' Meetup. Compare and contrast between Lean Startup and tradiitonal project management in a product development context.
Joe says, "Figuring out ways to ship more product is a passion of mine. The problem spans technology, product, design, and people, which is what makes it so interesting. I'm excited to talk more about the colliding worlds of iterative development and product management with the community on Global Product Management Talk."
Joe Stump, CEO And Cofounder Of Sprint.ly, Discusses The Iterative Product Development Process, Automating Product Releases And Metrics
The software iterative development process enables every product iteration to result in at least one software release. Because of its collaborative, problem-solving character, iterative software development is similar to a multidisciplinary project or parallel development, which places a high demand on communication between the project team and project stakeholders, and among team members themselves. Also referred to as non-blocking development, this process aligns the entire business, from sales to software development, to ship more product more quickly.
Joe Stump, CEO And Cofounder Of Sprint.ly, will discuss the Iterative Product Development Process, Automating Product Releases And Metrics on Monday, January 7, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.
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NOTE: DAY & TIME!
Monday, January 7, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston.
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---->WIN!
Joe is a featured speaker at the Startup Product Summit in San Francisco on February 7, 2013. Tickets available at startupproduct.ticketbud.com/summit
Participants during the live broadcast get $50 off registration using code: sfproducttalks and 6 months of unlimited free trial of Sprint.ly. (Based on average team size this is about a $1000 give away.)
------------------------------------
Background resources: http://bit.ly/132MJal
Listen! http://bit.ly/VhwJgm
Mark your calendar with the correct time: http://bit.ly/Rs5Nfu
Follow for reminders: http://bit.ly/nbw9Yr
-------------------------------------
Brought to you this week by:
Startup Product Summit
Discover how to work together to develop amazing products.
February 7, 2013, San Francisco
startupproduct.com
Register now!
startupproduct.ticketbud.com/summit
Become a Product Leader!
2 Day Intensive: Product Innovation Leadership
February 5 & 6, San Francisco
http://www.aipmm.com/html/certification/strategic-innovation.php
Product Management: The Innovation Glue for the Lean EnterpriseJosiah Renaudin
At a time when organizations of all sizes both want and need innovation, exciting approaches including lean startup and agile development have risen to the forefront. Although there is no shortage of resources and expertise on these approaches, less guidance is available on the daunting challenge of introducing and increasing innovation in our organizations. Organizations of different sizes face different challenges in innovation which, if not dealt with, end up stifling the potential results. Mimi Hoang and George Schlitz share experiences from many years of successes and failures introducing and increasing innovation in diverse companies. Mimi and George explore the difference between the challenges that startups and big companies face increasing innovation and how product management can help overcome them. They share innovation killers, give top insights on how to be successful, and present participants with an assessment they can take back to their own workplaces.
Lights, Camera, Take Action - Jeff JulianSara Harpenau
At our April 2017 luncheon, Jeff Julian presented on understanding what goes into producing valuable video assets. Then, AMA Iowa welcomed Jeff back to host a video focused workshop in September 2017 where he dove even deeper into the topic of video marketing.
In 2017, at our April luncheon, Jeff Julian presented on understanding what goes into producing valuable video assets. In September 2017, we invited Jeff back to host a video focused workshop where he dove even deeper into the topic of video marketing.
Walk, Don't Run: Incremental Change in Enterprise UXuxpin
You'll learn:
- A realistic approach to product improvement in large enterprises
- How to create and execute a pilot program for overcoming “product stagnation”
- How to scale the program to a growth team dedicated to improving existing products
Description from the UX-Lx wbsite:
More and more UX projects deal with agile development in one way or another. For an interaction designer / project lead, this makes the projects themselves sometimes rather complex systems to control. In order to succeed, the projects themselves need to be designed to possibly evolve throughout the project.
How does this work? How to carry through the different phases from research to implementation? What types of phases can or should be even involved directly w/ agile teams? What are the roles of different stakeholders?
Requirements Elicitation—the Social Media WayTechWell
Agile methods have proven their ability to improve project success rates. However, when agile methods are applied to complex projects, we need to further explore the area of effective customer involvement. According to the agile philosophy, the users must be part of the development team. But, Stefano Rizzo asks: What if there are thousands of users with good ideas dispersed around the globe and around the clock? Can a Product Owner really represent all their interests? At Polarion, Stefano says they have used social media to successfully couple agile methods with more traditional requirements elicitation approaches. After hosting some user conferences, they created a community of users, project managers, and developers. Soliciting and nurturing their discussions regarding the product has created a lot of fuel for requirements definition and refinement process. Key benefits include the involvement of more stakeholders, a better company reputation, and the ability to harvest unusual requirements and unsolicited feedback that are helpful for the release strategy and product usability.
We all want to be part of organizations with a clear purpose and great strategy for the future.
And no matter how we are organized, products are the core of the value we deliver. And product managers are at the core of unleashing value.
For most organizations, it isn’t a lack of good ideas, but how they organize to address opportunities that makes a difference.
Are you oriented around workflows? Functional groups? Processes? Or are you part of a cross-functional group?
And let’s not get started with development groups struggling with Agile implementations.
While we can’t boil the ocean in one webinar, David Dunning and Pamela Schure will break down the different components of successfully turning a strategy into a Product or service that sells.
Learn about:
overseeing a product's development: the six steps needed to take a product from initial concept to final market launch;
overseeing the product's launch: the six steps from researching the product to product sales analytics;
and overseeing the product's in-market success.
Launching a successful product is no easy feat. Behind every great product is a cohesive, well-aligned product team with clearly defined roles and accountabilities. Simply put, successful product management is 100% a team sport. Learn the distinct responsibilities of each role and how to ensure they're effectively working together to build the right products, for the right users. We'll discuss opportunities that Product Managers can leverage to better collaborate with their Product Owner, Scrum Master, UX, and Engineering Manager to deliver critical product artifacts. You'll learn proven techniques you can use, such as the Team Working Agreement, to ensure there is clarity, trust, and clear accountability on your product team.
What You Will Learn:
The key roles and responsibilities of the Product Manager, Product Owner, Scrum Master, UX, and Engineering Manager
How a Product Manager will collaborate with each role to deliver critical product artifacts
How to create greater alignment and trust among the product team
The Integral Role of Product Marketing in Achieving Product SuccessAIPMM Administration
Product Managers get products on the shelf. Product Marketing Managers get them off the shelf. But, in fact, the roles are deeply intertwined, requiring the engagement of both parties from concept inception through product retirement. They are co-dependent roles. Both are strategic in nature and focused on achieving business success.
Naturally, there is an overlap of knowledge and tools between the two, yet each role wears different hats. This is understood all too well by Product Managers who don’t have a dedicated Product Marketing Manager as a partner. They often end up wearing both hats as they attempt to accommodate both roles, and that’s enough to give you a whopping headache.
So, what then delineates these two, critical roles in a product’s success? Just what is a Product Marketing Manager, what do they do, and why might you want to be one? In this webcast, we’ll explain.
Accounting is changing at a rapid rate thanks to digitalization. Let's have a look at what accounting is, its history, and the trends molding it into something beyond just looking at numbers from the past to a discipline that can support real-time decision making.
What do milkshakes, ironing shirts, and the iPod have in common? These diverse products have all benefited strongly from the application of the Jobs-to-Be-Done (JTBD) framework.
As Product Managers, we often face the challenge of keeping ourselves and our stakeholders focused on the problem space long enough to illuminate the customer’s real needs. Yet, when defining those needs, too often we embed our presumptions about known or anticipated solutions, making our needs analysis merely a description of the solution we already assumed. That kills innovation.
The JTBD framework tackles this problem. While it has gained significant momentum in recent years, there are still misconceptions and unfortunate misapplications of this valuable framework. As we’ll demonstrate in this webcast, the proper application of JTBD enables us to discover the ultimate needs and goals of our customers, empowering us to create truly relevant and more innovative products.
What You Will Learn:
Why the JTBD framework is so valuable
How to apply various levels of Jobs thinking to your personas
How companies have applied the JBTD framework to various products
As a PM you want to contribute to business outcomes by achieving product outcomes with the outputs (features) you create. The first step in this journey is to determine how you will measure success by asking the question “What does this feature do for the business?” followed by, “How will we measure success?” To have this conversation within your organization you need to first understand the differences between Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs). They are related, but each tells a different story.
Join us as we uncover the keys to understanding customer engagement and how that engagement will impact your business. We’ll discuss KPIs like leading product indicators, such as product signups, to lagging business outcomes such as annual contract value. By the end of this webinar, you will have the know how to track progress towards achieving business goals, not just keeping count of how many features you’re releasing. Your executives and stakeholders will appreciate the difference!
What You Will Learn:
· The difference between KPIs and OKRs and the importance of each
· Understand which KPIs move the needle for your customers
· How leading product KPIs lead to lagging business outcomes – and ultimate business success
As a Product Manager or Product Leader, you must ride the wave of rising salaries and expanding career paths in product management as you shift toward product-led growth. To do this successfully, you need to understand your current strengths and weaknesses. Strengthening your skills across all dimensions is key to success.
One thing is certain: training prepares you for promotion. Skills you need now early in your career differ from those you will need to advance into leadership roles later. It is critical that you invest in your near-term personal growth, while also preparing for long-term career advancement.
Join us as we explore what critical skills are needed for product management career progression, and how to evaluate and strengthen skills to change industries. We will share insights and findings from the second edition of our Product Management Skills Benchmark Report.
WHAT YOU WILL LEARN:
· 15 core skills for Product Managers and their impact on the career lifecycle
· Tools and advice for improving skills, and opening career opportunities
· How to emphasize your skills to boost your resume in 2022 and beyond
Customer Journey Maps – Your Secret Weapon to Driving Product AdoptionAIPMM Administration
“Our product isn’t as successful as we expected.”
“Product Manager, why is that? Does the product lack key features? Is our messaging confusing?”
Commence inter-departmental finger pointing!
As Product Managers, an intimate knowledge of our customers is our greatest resource for answering tough questions. More than a mere flow of activities, a customer journey helps us learn the “why” behind our customer’s behavior, from their first awareness of our product, to hopefully a long, loyal relationship with them. It’s a data-informed technique we use to coordinate cross-functional efforts and inspire smart decisions.
Learn how to develop your Product Manager superpower: true customer insight. We’ll discuss how you can leverage customer journey maps to better drive adoption, deliver value, and delight customers.
What You Will Learn:
• How to leverage customer journey maps to understand customers, solve problems, influence decisions, and create customer value
• How customer journey maps support the seamless alignment of the “Whole Product”
• Tools to create an effective customer journey map – even for complex B2B situations
iPhone or Android? Half full or half empty? DCU or MCU? Is one ‘better’ or can they co-exist? Questions like these are sure to stir emotions, invoke strong points of view, and heated discussion.
For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager or Product Owner? Or Both? Why are there two roles that seem to be so closely related, yet are different? Do we need them both or can one person do both jobs?
We could simply say that ‘Product Managers are externally focused on discovery and strategy while Product Owners are internally focused on delivery and execution,’ but that belies the nuance of the roles, and how they interact.
We’re going to give you a practical orientation to navigating these roles as an individual contributor, and as a product leader. And we’re going to have some fun in the process!
What You Will Learn:
How the Product Manager and Product Owner Roles compare in scope and key responsibilities – and where they overlap.
When to keep these roles separate, and when it’s best to combine them into a single role, and what the trade-offs are.
What to do if you are in one of these roles and must work with the other role.
Where each of the above approaches has worked well, with real-world examples
Writing Product Requirements: Part 2 Increasing ROI and AlignmentAIPMM Administration
We know one of the biggest challenges Product Managers face is writing detailed requirements that empower your teams to create customer-centric products.
In our previous webcast, Writing Product Requirements That Amplify Customer Needs, Colleen O’Rourke gave you a good foundation to build your requirements informed by customer research. Since you asked so many great questions during the discussion, we knew we should spend more time on this important topic. You wanted to know more about the practical ways to write effective requirements, how to justify the ROI of features, and how to address the challenges of effectively defining a Minimal Viable Product (MVP).
In this month’s webcast, Tom Evans will dive deeper into these challenges. He’ll share tips and tricks that he has learned over the years to help you enable more effective team dynamics between product management and product development to ensure you are delivering meaningful value to your customers.
What You Will Learn:
How to use Story Mapping to refine problem scenarios and break down epics into user stories that create clarity across your team
How to optimize the distribution of responsibilities on requirements
How to think creatively about MVPs for new products and next generation products
How to measure value delivery for products and features
In our previous webcast, Robyn Brooks explored using Voice of the Customer techniques to better understand your customers’ needs to find “moments of truth,” and identify how your product can help them along their customer journey. But how do you take the insights that you gather during this process and convert them into detailed requirements that empower your teams to create customer-centric products?
This month, Colleen O’Rourke will discuss the next steps that Product Managers must take to transform their market research insights into actionable product requirements. We’ll also look at the relationship between requirements and innovation, and how to ensure that you’re writing requirements that drive more meaningful solutions.
What You Will Learn:
• How to write requirements for both Agile and Waterfall processes
• The spectrum of information that makes up “requirements” and which of these the Product Manager is responsible for
• The key tools that every Product Manager should know to document requirements in detail
• Tips, tricks, and pitfalls to avoid when writing requirements
According to the MIT Sloan Management Review, over 50% of new product launches fail. Ouch. One major contributor to these failures is not understanding customer needs.
Learning how to effectively conduct Voice of the Customer (VoC) research can help you significantly reduce your odds of failure. Insights you develop from VoC activities are critical to understanding customer needs and validate that you are delivering a superior customer experience. But how can you do this effectively? There are many approaches to conducting a VoC program. While each technique is valuable, the most powerful program includes directly interacting with the customers in your target market segments.
If you are truly vested in becoming more customer-oriented, join our webinar so you can learn to develop a structured approach to gain customer insights. When properly gathered and analyzed, customer insights will enable you to develop products that deliver a stronger value proposition and increase your chances of their success. They typically generate more revenue and are more profitable too!
Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!) AIPMM Administration
Maybe you just landed a Product Manager Interview… Congratulations! You’re on the verge of taking the next step in one of the most exciting and fastest-growing careers today. What do you do now?
If you’re like most people, you Google the company you’re interviewing with the term “product manager interview”.
You scour typical product manager interview questions they ask and highly curated suggested answers. You memorize some and try to present yourself as the “perfect Product Manager”.
Your stress level is likely to increase and hopefully you will be a bit more prepared. But is that all it takes?
Join our webinar where we’ll discuss how to enhance your instincts and provide a framework for you to be at your best in a Product Management interview process.
Learn the types of questions to expect and which experiences in your background you need to emphasize (or de-emphasize).
We’ll discuss the preparation and research you will need to perform so you can best present yourself as the best candidate for the role.
We want you to have the tools you need, specific to the type of company you are interviewing for and specific to your experience level. AND, with the impact of COVID-19 and the prevalence of virtual interviews done remotely, you will take away concepts and constructs that ensure you can present yourself most effectively in this new world of interviewing.
Learn these actionable tips from Kenny Kranseler, who has interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups.
What You Will Learn:
• The skills a company is looking for in a prospective PM and potential biases you face based on your background
• The types of questions you will be asked and frameworks for how to prepare so you can put your best foot forward
• How to alter your interview preparation to shine in the new world of remote/virtual interviewing
Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...AIPMM Administration
Lean and Agile models are great tools for “how” you manage a development project. But they offer little insights for the other critical, high-stakes decisions for a coherent, compelling product. The other key questions are “what?”, “who?” and “why?”. More iterations faster is the wrong tool for these decisions.
Increase your chances of winning by creating a great market fit quickly and deliver a compelling product to Market Leaders - while reducing your biggest project risks.
Mitigate your biggest risks delivering high-stakes projects. First Risk First project management decision model
Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...AIPMM Administration
Lean and Agile models are great tools for “how” you manage a development project. But they offer little insights for the other critical, high-stakes decisions for a coherent, compelling product. The other key questions are “what?”, “who?” and “why?”. More iterations faster is the wrong tool for these decisions.
Increase your chances of winning by creating a great market fit quickly and deliver a compelling product to Market Leaders - while reducing your biggest project risks.
Develop a truly compelling product with great market fit – with value beyond a technically viable “MVP”– in a fraction of the time. Market Fit Fast value model and Minimum Compelling Offering release concept.
Beat the Competition, Part 2: Driving a Product Strategy that WinsAIPMM Administration
In this second part of a two-part series, we’re going to continue covering one of the areas of Product Management that PMs find challenging – how to understand and beat the competition. Our Product Management Skills – Benchmark Report from 2019 identified Competitive Analysis as one of the three areas that Product Managers find most challenging. Problem is, effective Competitive Analysis can make the difference between a product that just does its job well, and a product that dominates the market. It’s a skill every Product Manager should perform with ease, so that they can both build the best products possible and promote them effectively to satisfy their customers before their competitors do. Whether you’re a Digital Product Manager whose customers expect competitive gaps to be closed quickly, or you have a physical product with more traditional concerns, we’ll help you develop a plan to slay your competitors!
In Part 1 of this series, we presented the big picture of Competitive Analysis, and identified the nine different dimensions of research and analysis needed to get a thorough understanding of the competitive landscape. In Part 2, we’ll review the final five dimensions of analysis in more depth, and complete the survey of critical tools and frameworks to use. We’ll discuss how to make Competitive Analysis a regular part of your work without breaking a sweat, and how to turn analysis into actionable insights to both build products that matter, and market them most effectively.
What You Will Learn:
Specific tools and techniques for the last five dimensions of Competitive Analysis so that you can put them to work right away
Answer the critical question of Product Management: So What? Now that you understand the competitive landscape, you’ll learn how to apply Competitive Insights that drive product and marketing strategy
Learn best practices and processes to make Competitive Analysis a regular part of your Product Management work week, so that you’re always on top, building products that matter
Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)AIPMM Administration
90% of the people you talk to are harmful to your new project. Engage the RIGHT people to create a compelling offering - faster.
There is a small but key group of people within every market that most strategies are blind to. This group leads the mass-market by adopting and proving new high-impact concepts. We call these people Gateway Adopters.
Patrick Hogan developed this battle-tested approach to delivering compelling offerings NOW. Leverage insights from 100’s of interviews, 400,000+ data points and over 3,800 high stakes projects - so you can understand:
That demographics are not enough
The market-leading Gateway Adopters in your market
How to find, engage, Market and Sell to the people most likely to buy
Generate revenues faster by delivering compelling market-fit 75% sooner
This is one session of the three-part series; Lean is not enough. Land compelling with the right buyer – fast. The next sessions in this series covers:
Viable is not enough. Develop a truly compelling product with great market fit – with value beyond a technically viable “MVP”– in a fraction of the time. Market Fit Fast value model and Minimum Compelling Offering release concept.
Faster sprints is not the answer. Mitigate your biggest risks delivering high-stakes projects. First Risk First project management decision model
Beat the Competition, Part 1: Nine Tools to Know Thine EnemyAIPMM Administration
In this first part of a two-part series, we’re going to visit one of the areas of Product Management that PMs find challenging – how to understand and beat the competition. Our Product Management Skills - Benchmark Report from 2019 identified Competitive Analysis as one of the three areas that Product Managers find most challenging.
Problem is, effective Competitive Analysis can make the difference between a product that just does its job well, and a product that dominates the market. It’s a skill every Product Manager should perform with ease, so that they can both build the best products possible and promote them effectively to satisfy their customers before their competitors do.
Whether you’re a Digital Product Manager whose customers expect competitive gaps to be closed quickly, or you have a physical product with more traditional concerns, we’ll help you develop a plan to slay your competitors!
In Part 1 of this series, we will go over the big picture of Competitive Analysis, identifying the nine different dimensions of research and analysis you can conduct to get a thorough understanding of the competitive landscape. We’ll discuss identifying which competitors matter most, and how to deeply understand your key competitors.
Don’t miss Part 2 in this series, where we’ll complete the survey of critical tools and frameworks to use, show how to make Competitive Analysis a regular part of your work without breaking a sweat, and explain how to turn analysis into actionable insights. These insights will enable you to build products that matter, and to market them more effectively.
What You Will Learn:
Nine dimensions of Competitive Analysis, so you get a holistic view of your competitors
How Competitive Analysis can inform your Product Planning, Delivery, and Marketing Strategy work
Specific tools and techniques for the first four dimensions of Competitive Analysis so that you can put them to work right away
How to Accelerate Your PM Career, Part 5: Building a Rocking LinkedIn PM ProfileAIPMM Administration
What makes a great Product Management LinkedIn profile? Come and find out in this webcast as we explore the top 10 things you can do to rock your LinkedIn profile. With over 10 years of experience recruiting and hiring talent, Mira Wooten will share her insights on what gets your LinkedIn profile noticed by recruiters, hiring managers, and even much wanted talent. Bring questions about your LinkedIn profile to the webcast and get them answered.
All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks.
You Will Learn How to Position Your LinkedIn Profile to:
Network with industry experts
Get noticed by recruiters
Change industries or job function
Move into a leadership role
Tell a story of your interests and passion
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
9. Informing Product
Decisions: How To Move
Faster With Less Process
Joe Stump, CEO of Sprint.ly
Friday, February 1, 13
10. • Early employee at three startups ranging
from bootstrapped to venture funded.
• Angel investor in three startups.
• Advisor to seven venture funded startups.
• Cofounder of three venture funded
startups (SimpleGeo, attachments.me, &
Sprint.ly).
Friday, February 1, 13
11. About Joe Stump
• Early employee at three
startups ranging from
bootstrapped to venture
funded.
• Angel investor in three
startups.
• Advisor to seven venture
funded startups.
• Cofounder of three venture
funded startups (SimpleGeo,
attachments.me, & Sprint.ly).
• @joestump or joe@stu.mp
Friday, February 1, 13
17. Quickly
Correctly Cheaply
Friday, February 1, 13
18. YOU CAN’T HAVE
YOUR CAKE AND
EAT IT TOO.
Friday, February 1, 13
19. “Want to increase
innovation? Lower the cost
of failure.”
Joi Ito
Friday, February 1, 13
20. ALLOW ENGINEERS
TO INVEST IN
AUTOMATION &
TESTING.
Friday, February 1, 13
21. Why?
• Iterating on your product is all about
shortening feedback loops
• Continuous deployment allows you to ship
on code commit
• Automated testing allows for aggressive
refactoring with confidence
Friday, February 1, 13
22. “The best products in
the world start out as
features.”
Kevin Systrom, CEO of Instagram
Friday, February 1, 13
23. Implementing vision
takes time
Inception Your brain
Funding v1.0
Friday, February 1, 13
26. “You should get a CS
degree. It's the only degree
that automatically makes you
an expert on politics,
finance, religion, and
economics.”
@thejayfields
Friday, February 1, 13
27. MAKERS ARE NOT
EXPERTS IN SALES,
MARKETING, NOR
BUSINESS
DEVELOPMENT.
Friday, February 1, 13
28. A Sampling of Non-
Technical Product TODOs
• Financial model creation for
pricing
• Messaging
• Documentation
• Customer development
• Copywriting
• Screencasts & Videos
• Marketing plan for launch • Marketing materials
• Public relations • Capturing requirements
• Support • Business development
• Community development • Funnel analysis
• Sales training • Market research
• Managing beta testers • Blog announcement
• Contract negotiation • Newsletter announcement
Friday, February 1, 13
29. SIMPLEGEO’S
PRODUCT LAUNCH
CHECKLIST HAD 41
NON-ENGINEERING
ITEMS ON IT.
Friday, February 1, 13
33. ENGINEERS ARE NOT
DESIGNERS.
(SERIOUSLY. THAT IS
UGLY.)
Friday, February 1, 13
34. DEVELOPERS ARE NOT
THE TARGET CUSTOMER.
(NO, REALLY, NOBODY
CARES ABOUT
KEYBOARD
SHORTCUTS.)
Friday, February 1, 13
35. “Focus on the problem. If
you’re only excited about the
solution, you’ll lose interest
when your solution doesn’t fix
the problem. ”
Adil Wali, CTO of ModCloth
Friday, February 1, 13
40. BE MILITANT IN
YOUR MINIMALLY
VIABLE PRODUCT
(MVP).
Friday, February 1, 13
41. Approaching Product
1. Focus on a single use case that addresses
the problem
2. Start with a minimal core set of features
3. Release and listen to your users
4. Question your initial assumptions based on
feedback
5. Rinse and repeat
Friday, February 1, 13
42. Iterating on Your
Product
1. Have a great idea
2. Wireframe in Balsamiq (or whatever)
3. Designer creates a static mockup
4. Static mockup is thrown “over the wall” to
engineering to implement
Friday, February 1, 13
44. Oh, whoops.
• Turns out static mockups are ... static
• Engineers implement it only to find out the
UX is terrible
• Engineering is unable to implement critical
features
Friday, February 1, 13
45. INVOLVE
ENGINEERING IN
THE PRODUCT
DESIGN PROCESS.
Friday, February 1, 13
46. Why would I do that?
• Nobody knows your data better than your
engineers
• You likely aren’t an expert at data
algorithms
• They are your company’s best technologists
Friday, February 1, 13
47. Iterating the Yardsale
Way™
1. Choose guiding rules based on the problem
2. Have a great idea
3. Wireframe in Balsamiq (or whatever)
4. Engage engineering to build a vanilla prototype (e.g.
Default Bootstrap or iOS/Android UI components)
5. Play, tweak, rinse, repeat
6. Once UX is nailed have a designer polish to
perfection
Friday, February 1, 13
49. Why is this better?
• Designer’s time is not lost on features that
are not shippable
• Timelines will not be disrupted by
unforeseen technical hurdles
• Avoids angering the engineers
Friday, February 1, 13
51. PRODUCTS ARE
EITHER DATE-
DRIVEN OR
FEATURE-DRIVEN.
Friday, February 1, 13
52. Non-Blocking Development
(NBD)
1. No sprints, milestones, or dates are tracked by
engineering
2. Items are scored, velocity is tracked
3. Each developer works on an item to
completion in a feature branch
4. Pull request via GitHub for review
5. Feature deployed immediately upon approval
via continuous deployment
Friday, February 1, 13
53. Why is this better?
• Shares reactive qualities of Kanban
• Velocity metrics allow you to do reasonable
capacity planning
• Features ship in real-time as they’re
completed
Friday, February 1, 13
54. “You can’t ship process.”
VP of Product, Live Nation Labs
Friday, February 1, 13
56. About Joe Stump
• Early employee at three
startups ranging from
bootstrapped to venture
funded.
• Angel investor in three
startups.
• Advisor to seven venture
funded startups.
• Cofounder of three venture
funded startups (SimpleGeo,
attachments.me, & Sprint.ly).
• @joestump or joe@stu.mp
Friday, February 1, 13