This feasibility presentation proposes opening an arcade/game bar. It will cater to video game and drinking enthusiasts by offering vintage and current games as well as creative cocktails. The business will be in the introductory growth stage since it will be the first arcade bar in the area. It will target college-aged to early 30s customers of both genders. Competition will come from other bars but this business offers a unique combination of gaming and drinking not found elsewhere locally.