1. Dr. Sasi Kumar: M.B.A., M.F.T., M.A (Economics), M.Phil., Ph.D.
Resource Persons He is an Associate Professor with over a decade of experience in
Dr. P. V. S. Sai, MA (IR & PM), (MBA), Ph .D. industry and teaching. He has published research papers in
He is Director (T & C), SSIM and has overall 31 years of national Journals.
experience out of which 5 years in Industry, 4 years in Dr. Shahaida P: MBA (Marketing), M.Phil, Ph.D.
Consultancy and 22 years in teaching. He Specialized in Human She is an Associate Professor and has a blend of Industry (4
Resource Management, Strategic Management and years) and Academic experience (9 years). She has published 10
Entrepreneurship. He has 25 publications to his credit. He has research papers in national journals and 3 research papers in
completed one major research project sanctioned by University International journals. She is Asst. editor of SuGyaan,
Grants Commission. He has guided 4 M. Phil and 2 Ph.D
Management Journal of SSIM.
students.
Dr. V. G. Chari, M.Com, Ph.D, CFA, CAIIB, DBM (IIB), DFS (IIB), AIII (III)
FDP Office : Contact Persons
He is the Director (Academic) at SSIM (1st Shift). He is a Dr. Shahaida P, shahaida@ssim.ac.in, 09908177866
professional with rich industrial and academic experience Dr. Sasi Kumar K, sasikumark@ssim.ac.in, 09848192864
spanning over 30 years and a research guide at Rayalaseema
University. He is the editor of SuGyaan, Management Journal About the Siva Sivani Institute of Management
of SSIM. He has published many research papers and edited
Siva Sivani Institute of Management, located in a serene locality in
books. Secunderabad, is a group institution of S.P.Sampathy’s Siva Sivani
Dr. M. Anil Ramesh, MBA (Marketing), Ph.D. Educational Society, founded by late Sri S.P. Sampathy, a doyen in the
field of Education. Siva Sivani Educational Society has been in existence
He is the Director (Academic) at SSIM (2nd Shift) and has over
for the last four and half decades and Siva Sivani Institute of Management
two decades of work experience both in India and in foreign since 1992. It is one of the first Autonomous Management Institutions
countries. He has published many articles in journals of national in AP to get approval from AICTE to conduct Two Year Management
and international repute. He has recently published a book titled program. Today, it is the largest AICTE approved Autonomous Business
“Marketing Commonsense” School in South India with a permitted intake of 420 a year in six
diversified and specialized full time management programs. All the
Dr. S. F. Chandra Sekar, MSW, Ph.D. programs. Four programs are residential and two are non residential.
He is Head (HR), SSIM and has around two decades of SSIM is consistently ranked among the top Business Schools in the
experience in the corporate and academics. He has published country. Currently, SSIM is ranked 1st in Andhra Pradesh for placements
three edited books on Corporate Communications, New tools (World Synovate B-School Survey, 2010), 9th at all India level for MDPs
in Performance Planning, Implementation and Evaluation, (Business and Management Chronicle, 2011), 25th amongst the B-
Creating Enduring Indian Corporations: Lessons, Models and Schools of Excellence (CSR-GHRDC Survey 2010) and rates as A++
Challenges Ahead. He published 71 papers in national and Category (Business India B-School Survey, 2010).
international professional journals. He has submitted seven
project reports to the government of India and three reports to
corporate bodies. He is guiding Ph.D. Scholars from Osmania
and Rayalaseema Universities.
Dr. Harish: M.sc (Statistics), MBA, Ph.D.
He is an Associate Professor with 15 years of work experience
and specializes in Econometrics and Sample Surveys his core
area is Circular, Quotients and Remainder Distributions of
Specified Base Distributions”.
2. Overview of the Programme Objectives Prerequisites
Participants should have an inclination towards research.
There is a heightened importance to research and research • To enable Research Scholars, teaching faculty (from Beginners who wish to pursue any type of research: PhD,
methods both in academia and corporate sectors. Planning any discipline of social sciences), corporate executives academic publishing, market research etc are welcome.
and researchers to develop appropriate methodology Participants can come with their doctoral research proposals
and executing a thorough research project requires an
for research studies. (at any stage of research) to clarify their doubts. An abstract
understanding of research methodology and decision
• To develop understanding of Research Methodology of the proposal or proposed research work can be sent in
making skills. Research Methodology, is important to
with reference to Quantitative and Qualitative advance (one week) to enable discussion on the same.
determine reliability and validity of findings in all types of
Techniques.
research such as management, social sciences and
• To make participants familiar with techniques for
Course Delivery
commerce. A Clear understanding of research and research The pedagogy will be a careful mix of lectures,
different research approaches
methods are indispensable for researchers. Therefore it is demonstrations, practical, relevant examples and
essential to learn contemporary approaches to research • To understand the use of computer software (MS discussions.
using appropriate statistical techniques. Excel, SPSS) in data analysis
Who should attend?
The focus of the FDP is to familiarize the participants with Course Content • Research scholars of M. Phil and Ph. D.
the tools that can be used for conducting research, with • Academicians
Day 1 will focus on the objectives of research, research
special emphasis on linking the entire research process right process and contemporary issues in three major functional • Practitioners working in any functional area
from problem definition, objectives, hypothesis testing, and areas: research in finance, human resources and marketing. interested in research
literature review, measurement through questionnaire and Participant Investment
Day 2 will focus on effective literature review, questionnaire
analysis through appropriate techniques. Proper definition Non-residential – Participant fee of Rs.1200/- per
design (including reliability and validity testing), hypothesis
of a problem enables a researcher to set the framework of participant
testing (parametric and non parametric), data analysis and
research with clear concept clarity. A comprehensive interpretation including multivariate statistics such as The Participant fee includes lunch, two tea breaks and study
literature review will identify the gaps in literature and help ANOVA, correlation, regression, factor analysis, material.
establish precise and measureable objectives. This will discriminant analysis and cluster analysis.
facilitate suitable hypothesis formulation along with How to enroll?
checking for type I and type II errors. Questionnaire Value Addition Participant may enroll for the FDP programme through
duly filled in registration form along with a demand draft
construction is both an art and science requiring tests for • Demonstration of literature review through electronic for Rs.1200/- per participant towards the registration fee,
validity and reliability, an appropriate data analysis plan databases payable at Hyderabad, drawn in favor of Siva Sivani
using suitable statistical techniques will link the objectives • Demonstration of statistical techniques through Institute of Management, Secunderabad.
with outcomes and show the contribution of the study popular software tools
clearly.
• Practical examples from previous doctoral research
Important Dates
and market research Registration forms along with DD should reach the FDP
This programme will empower the participant to design Office latest by 25th April, 2011. Selection would be done
the entire research process with hands-on practical inputs • Dialogue with expert research guides on issues faced on first come first serve basis; the acceptance will be
for each and every stage of research. by researchers communicated by 1st May 2011 by e-mail.
3. BOOK-POST
REGISTRATION FORM
FDP ON RESEARCH METHODS FOR
FDP on Research Methods for Academicians ACADEMICIANS RESEARCH SCHOLARS &
Research Scholars & Practitioners PRACTITIONERS
6th & 7th, May 2011 6th & 7th, May 2011
Name: _______________________________________________
Designation: _________________________________________
Name of the College: _________________________________
Address: ____________________________________________
______________________________________________________
Phone:(Off) _________________ (Res) __________________
(Mobile) ____________________________________________
E-mail: ____________________________________________
Registration fee details
Name of the Bank _____________________________________
D.D. No. ___________________ Date______________________
Amount ______________________________________________
Date :
Place: SIGNATURE
SIVA SIVANI INSTITUTE OF MANAGEMENT
The filled in application form along with DD in favour of Siva Sivani NH-7, Kompally, Secunderabad 500014, AP, India.
Ph:040-27165450,51,53,54/ 040-65457236/37,
Institute of Management, Secunderabad, can be sent to Prof. V.G.Chari,
Fax:040-27165452. E-mail: samaroh2011@ssim.ac.in,
Chief Coordinator, Director – Academic, Siva Sivani Institute of
Website: http://www.ssim.ac.in/samaroh2011
Management, NH-7, Kompally, Secunderabad – 500 014.Last Date
for Receipt of Application 20th July 2009
