The memo provides an evaluation and recommendations for improving the Fresno County Farm Bureau website. It analyzes the website's content and design. On the content side, it recommends updating outdated information, prioritizing the membership section, and highlighting member diversity. For design, it suggests a wider layout with top menu, updated logos, and improving accessibility by changing text colors and reducing italics. The overall goal is to make the website a more vibrant resource that effectively communicates the Farm Bureau's role and goals to its audience.
Initial Inspiration for Ancillary Websitesienamatkin
The document analyzes and compares the websites of three magazines: Living North, ETC, and Luxe.
Living North's website is praised as the most professional and well-organized with a clear layout similar to the magazine. It uses multimedia like slideshows and social media integration to engage readers.
ETC's website also uses multimedia and social media but is described as a bit boring in layout.
Luxe's website is criticized for being too basic and not providing much information about the magazine or how to connect with readers. It lacks features like search and has a simple, unengaging design.
The document describes a proposed social media and blogging system for City Year Rhode Island. It involves circulating a camera between the organization's four teams on a monthly basis. Service leaders would use the camera to document daily work and events, and upload the photos to a shared database folder. They would also write brief descriptions of the photos. The photos could then be approved for use on blogs, newsletters, and other public materials. A monthly calendar would be used to schedule which team has the camera on which days, to ensure coverage of important events. Signing the camera in and out would track its location. Duplicating the calendar online could increase awareness of the camera's location and reduce communication needs.
Facebook has grown tremendously since its founding, now with over 800 million users uploading photos and videos each month. However, it has faced significant privacy and business model issues. Facebook's initial Beacon program that shared user purchase information without consent caused a backlash. While the site provides valuable user data for advertisers, skepticism remains that Facebook can convert high traffic into sustainable revenue streams given user hostility over privacy and the immersive user experience making ads less effective. Facebook continues working to strengthen its privacy policies and identify business opportunities like e-commerce to profit from its massive user base.
La presentación muestra fotos del sobrino pequeño, mediano y sobrina mayor de Susana. En su primer uso de PowerPoint, Susana concluye que no es tan complicado como pensaba originalmente y planea hacer una presentación más compleja en el futuro.
Initial Inspiration for Ancillary Websitesienamatkin
The document analyzes and compares the websites of three magazines: Living North, ETC, and Luxe.
Living North's website is praised as the most professional and well-organized with a clear layout similar to the magazine. It uses multimedia like slideshows and social media integration to engage readers.
ETC's website also uses multimedia and social media but is described as a bit boring in layout.
Luxe's website is criticized for being too basic and not providing much information about the magazine or how to connect with readers. It lacks features like search and has a simple, unengaging design.
The document describes a proposed social media and blogging system for City Year Rhode Island. It involves circulating a camera between the organization's four teams on a monthly basis. Service leaders would use the camera to document daily work and events, and upload the photos to a shared database folder. They would also write brief descriptions of the photos. The photos could then be approved for use on blogs, newsletters, and other public materials. A monthly calendar would be used to schedule which team has the camera on which days, to ensure coverage of important events. Signing the camera in and out would track its location. Duplicating the calendar online could increase awareness of the camera's location and reduce communication needs.
Facebook has grown tremendously since its founding, now with over 800 million users uploading photos and videos each month. However, it has faced significant privacy and business model issues. Facebook's initial Beacon program that shared user purchase information without consent caused a backlash. While the site provides valuable user data for advertisers, skepticism remains that Facebook can convert high traffic into sustainable revenue streams given user hostility over privacy and the immersive user experience making ads less effective. Facebook continues working to strengthen its privacy policies and identify business opportunities like e-commerce to profit from its massive user base.
La presentación muestra fotos del sobrino pequeño, mediano y sobrina mayor de Susana. En su primer uso de PowerPoint, Susana concluye que no es tan complicado como pensaba originalmente y planea hacer una presentación más compleja en el futuro.
This document provides information on various agriculture-related events, organizations, and resources in California's Central Valley region. It highlights upcoming farmers markets, heat safety tips for outdoor workers, scholarships for students interested in agriculture careers, and recommends following social media accounts of local farms and agriculture organizations. The document also promotes a weekly radio show and TV program about agriculture in the Central Valley and thanks various organization for their support of local farmers.
Ideou - Insights for innovation (final project)Alberic Maillet
My final project for the Ideo University class, Insight for Innovation (January 2016).
Project challenge:
How might we gather insights and inspiration to design product and services for the modern 70 years old?
#designthinking #innovation #research
Compliant Promotion in an On-demand WorldDale Cooke
The Internet is now the premier source of healthcare information for physicians and consumers alike. Consequently, FDA-regulated companies have been leveraging it in various ways, but compliance has proven challenging and confusing for companies not accustomed to digital tactics.
* Recent FDA enforcement actions that command the attention of anyone considering digital communication tactics
* Trends in digital media consumption and their impact on advertising effectiveness
* FDA’s 2009 Draft Guidance for Industry: Presenting Risk Information in Prescription Drug and Medical Device Promotion
* FDA’s 2011 Draft Guidance for Industry and Food and Drug Administration Staff: Mobile Medical Applications
*Some red flags guaranteed to draw FDA’s ire
* The latest on FDA social media guidance
This regulatory framework flow chart is intended to help regulatory professionals and healthcare marketers apply the recent FDA guidance on mobile medical apps to any specific tactic. Following this simple procedure will help determine what regulatory requirements apply to any mobile initiative.
To receive a high-res version of this flow chart, fill out the Get in Touch form.
The Next Generation of Social Listening IntelligenceRob Key
The potential of social listening data has long been stymied by poor data quality issues and lack of flexibility to adapt to specific brands and domains. But no more. The next generation of social listening, as outlined here, is breaking social listening data out into a wide range of sophisticated uses including consumer insights, market research, brand tracking, market mixed modeling, business intelligence, customer journey analysis and more. Presented at ARF Rethink Conference 2016
This document provides a SWOT analysis of the retail industry in India. It identifies several strengths, including a large purchasing power from the emerging middle class, favorable population demographics, and low retail penetration compared to other countries. Weaknesses include political and regulatory uncertainty, poor infrastructure, and low conversion rates. Opportunities exist in developing digital strategies, rural retailing, and taking a customer-centric approach. Threats include the availability and cost of real estate, high employee attrition rates, and an underdeveloped shopping culture.
The document discusses and compares the website layouts of two regional magazines: British Colombia Magazine and ABSOLUTE Brighton.
For British Colombia Magazine, the document notes the simple and easy to navigate layout, prominent navigation bar, "most read" section, and use of regional images that create familiarity.
For ABSOLUTE Brighton, it highlights the striking masthead logo, navigation bar in black and white for clarity, tile images that provide insights into articles and mystery, and range of topics covered that maintain readership.
The document expresses preferences for certain design elements of both websites to potentially incorporate into their own magazine's website.
- The document analyzes and compares the websites of two market research firms, AC Nielsen and Ipsos.
- It evaluates various aspects of their website designs such as layout, navigation, content, and interactivity.
- Overall, while AC Nielsen has a stronger brand, the review finds Ipsos' website to be more modern, dynamic, and user-friendly with more interactive features and updated content.
This document provides guidance on creating and managing a Facebook business page for real estate agents. It outlines the key steps to set up a page, including choosing a name and category, adding profile details, customizing the look and feel, and publishing the page. It also discusses best practices for ongoing page management, such as posting engaging content regularly, using insights and analytics to understand audiences, and promoting the page to drive more fans. The goal is to establish an online presence that connects with and engages clients.
The document outlines a proposal to update the Lothian Centre for Inclusive Living (LCiL) website. It identifies several limitations with the current website based on staff surveys. The proposed updates aim to make the website content and tools more accessible, prominent and useful for both staff and service users. This includes reorganizing content under new tabs and menus, adding new pages and tools for news, events, donations and more. The goals are to increase readership, accessibility of information, online interactions and overall use of the website. Jim Byrne will provide costings for the updates to be implemented by September 2012.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
Jess Gold | Information Architecture ReportJessica Gold
The document provides a project report for redesigning the website of the Adult Literacy League. It includes an executive summary of the organization, objectives for the new site including increasing awareness and donations. The target launch date is end of June. Primary audiences are those needing services and those wanting to donate/volunteer. Competitors' sites are analyzed. The current site's content, perception, and areas for improvement are reviewed. The new design should have a compassionate look and feel with updated content and functionality like a CMS and forms. A content strategy outlines future content including a blogging and social media schedule. Wireframes and site maps are provided to visualize the new structure.
- The document summarizes changes to Facebook pages where key performance indicators and location info will be more visible, but tabs will be de-emphasized and tucked away in a "More" module.
- This signals Facebook's move away from tabs as a tool for marketers and instead wants pages to engage users through posts in the News Feed, whether through organic or paid posts.
- While some see this as a way for Facebook to get more ad revenue, it aims to get pages to post better engaging content in the News Feed where users are most likely to engage with brands.
Justin Lafferty is an editor for Inside Facebook and has experience as a writer, blogger, and reporter covering social media and technology. The document summarizes changes to Facebook pages where key metrics and location info are now more prominent, but tabs have been de-emphasized by being moved to a "More" section without images. This signals Facebook's push for pages to engage users through News Feed posts rather than direct visits to page timelines, as most users won't visit pages after liking them.
The document summarizes a final website portfolio project for a botany archives site documenting a family's gardening activities. The goals are to create a publicly accessible archives that allows users to search by plant or year and provide feedback. The intended audience is the family and local community. It provides educational and inspiring content while encouraging gardening and botanical education. The site aims to build a virtual community for local gardeners through a minimalistic design that focuses on searchability and records of family gardening activities.
The document summarizes a final website portfolio project for a botany archives site documenting a family's gardening activities. The goals are to create a publicly accessible archives that allows users to search by plant or year and leave feedback. The intended audience is the family and local community. It provides educational and inspiring content while encouraging gardening and botanical education. The site aims to build a virtual community for local gardeners through a minimalistic design that focuses on searchability and records of family gardening activities.
The document provides an overview of using Facebook for business purposes. It discusses key Facebook terminology like profiles versus pages and friends versus fans. It also provides statistics on Facebook users in the US and Arkansas. The rest of the document outlines how businesses can create Facebook pages and pages, use insights to understand their audience, create landing tabs and events, and promote their business through their page. It emphasizes using Facebook as a way to engage customers and promote products, services and special events.
The document provides an overview of using Facebook for business purposes. It discusses key Facebook terminology like profiles versus pages and friends versus fans. It also provides statistics on Facebook users in the US and Arkansas. The rest of the document offers tips on using Facebook pages, insights, events, promotions, and social plugins to engage customers and promote a business.
The document provides step-by-step instructions for creating and customizing a Facebook page, including how to add content and features, understand analytics, and edit basic settings and admin functions. Key aspects covered include building the page profile, managing the wall and posts, integrating applications and mobile access, and utilizing analytics and reporting insights. Overall the manual outlines the full process for setting up and optimizing an official Facebook page presence.
The document summarizes the changes to Facebook pages as part of a redesign. The new design centers pages around a wall with additional tabs for information, photos, videos, and other content. This makes pages function more like user profiles. The changes are meant to encourage more social sharing and engagement between brands and fans. Marketers should take advantage of new tools like status updates to interact with fans and keep them informed and engaged.
This document provides information on various agriculture-related events, organizations, and resources in California's Central Valley region. It highlights upcoming farmers markets, heat safety tips for outdoor workers, scholarships for students interested in agriculture careers, and recommends following social media accounts of local farms and agriculture organizations. The document also promotes a weekly radio show and TV program about agriculture in the Central Valley and thanks various organization for their support of local farmers.
Ideou - Insights for innovation (final project)Alberic Maillet
My final project for the Ideo University class, Insight for Innovation (January 2016).
Project challenge:
How might we gather insights and inspiration to design product and services for the modern 70 years old?
#designthinking #innovation #research
Compliant Promotion in an On-demand WorldDale Cooke
The Internet is now the premier source of healthcare information for physicians and consumers alike. Consequently, FDA-regulated companies have been leveraging it in various ways, but compliance has proven challenging and confusing for companies not accustomed to digital tactics.
* Recent FDA enforcement actions that command the attention of anyone considering digital communication tactics
* Trends in digital media consumption and their impact on advertising effectiveness
* FDA’s 2009 Draft Guidance for Industry: Presenting Risk Information in Prescription Drug and Medical Device Promotion
* FDA’s 2011 Draft Guidance for Industry and Food and Drug Administration Staff: Mobile Medical Applications
*Some red flags guaranteed to draw FDA’s ire
* The latest on FDA social media guidance
This regulatory framework flow chart is intended to help regulatory professionals and healthcare marketers apply the recent FDA guidance on mobile medical apps to any specific tactic. Following this simple procedure will help determine what regulatory requirements apply to any mobile initiative.
To receive a high-res version of this flow chart, fill out the Get in Touch form.
The Next Generation of Social Listening IntelligenceRob Key
The potential of social listening data has long been stymied by poor data quality issues and lack of flexibility to adapt to specific brands and domains. But no more. The next generation of social listening, as outlined here, is breaking social listening data out into a wide range of sophisticated uses including consumer insights, market research, brand tracking, market mixed modeling, business intelligence, customer journey analysis and more. Presented at ARF Rethink Conference 2016
This document provides a SWOT analysis of the retail industry in India. It identifies several strengths, including a large purchasing power from the emerging middle class, favorable population demographics, and low retail penetration compared to other countries. Weaknesses include political and regulatory uncertainty, poor infrastructure, and low conversion rates. Opportunities exist in developing digital strategies, rural retailing, and taking a customer-centric approach. Threats include the availability and cost of real estate, high employee attrition rates, and an underdeveloped shopping culture.
The document discusses and compares the website layouts of two regional magazines: British Colombia Magazine and ABSOLUTE Brighton.
For British Colombia Magazine, the document notes the simple and easy to navigate layout, prominent navigation bar, "most read" section, and use of regional images that create familiarity.
For ABSOLUTE Brighton, it highlights the striking masthead logo, navigation bar in black and white for clarity, tile images that provide insights into articles and mystery, and range of topics covered that maintain readership.
The document expresses preferences for certain design elements of both websites to potentially incorporate into their own magazine's website.
- The document analyzes and compares the websites of two market research firms, AC Nielsen and Ipsos.
- It evaluates various aspects of their website designs such as layout, navigation, content, and interactivity.
- Overall, while AC Nielsen has a stronger brand, the review finds Ipsos' website to be more modern, dynamic, and user-friendly with more interactive features and updated content.
This document provides guidance on creating and managing a Facebook business page for real estate agents. It outlines the key steps to set up a page, including choosing a name and category, adding profile details, customizing the look and feel, and publishing the page. It also discusses best practices for ongoing page management, such as posting engaging content regularly, using insights and analytics to understand audiences, and promoting the page to drive more fans. The goal is to establish an online presence that connects with and engages clients.
The document outlines a proposal to update the Lothian Centre for Inclusive Living (LCiL) website. It identifies several limitations with the current website based on staff surveys. The proposed updates aim to make the website content and tools more accessible, prominent and useful for both staff and service users. This includes reorganizing content under new tabs and menus, adding new pages and tools for news, events, donations and more. The goals are to increase readership, accessibility of information, online interactions and overall use of the website. Jim Byrne will provide costings for the updates to be implemented by September 2012.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
Jess Gold | Information Architecture ReportJessica Gold
The document provides a project report for redesigning the website of the Adult Literacy League. It includes an executive summary of the organization, objectives for the new site including increasing awareness and donations. The target launch date is end of June. Primary audiences are those needing services and those wanting to donate/volunteer. Competitors' sites are analyzed. The current site's content, perception, and areas for improvement are reviewed. The new design should have a compassionate look and feel with updated content and functionality like a CMS and forms. A content strategy outlines future content including a blogging and social media schedule. Wireframes and site maps are provided to visualize the new structure.
- The document summarizes changes to Facebook pages where key performance indicators and location info will be more visible, but tabs will be de-emphasized and tucked away in a "More" module.
- This signals Facebook's move away from tabs as a tool for marketers and instead wants pages to engage users through posts in the News Feed, whether through organic or paid posts.
- While some see this as a way for Facebook to get more ad revenue, it aims to get pages to post better engaging content in the News Feed where users are most likely to engage with brands.
Justin Lafferty is an editor for Inside Facebook and has experience as a writer, blogger, and reporter covering social media and technology. The document summarizes changes to Facebook pages where key metrics and location info are now more prominent, but tabs have been de-emphasized by being moved to a "More" section without images. This signals Facebook's push for pages to engage users through News Feed posts rather than direct visits to page timelines, as most users won't visit pages after liking them.
The document summarizes a final website portfolio project for a botany archives site documenting a family's gardening activities. The goals are to create a publicly accessible archives that allows users to search by plant or year and provide feedback. The intended audience is the family and local community. It provides educational and inspiring content while encouraging gardening and botanical education. The site aims to build a virtual community for local gardeners through a minimalistic design that focuses on searchability and records of family gardening activities.
The document summarizes a final website portfolio project for a botany archives site documenting a family's gardening activities. The goals are to create a publicly accessible archives that allows users to search by plant or year and leave feedback. The intended audience is the family and local community. It provides educational and inspiring content while encouraging gardening and botanical education. The site aims to build a virtual community for local gardeners through a minimalistic design that focuses on searchability and records of family gardening activities.
The document provides an overview of using Facebook for business purposes. It discusses key Facebook terminology like profiles versus pages and friends versus fans. It also provides statistics on Facebook users in the US and Arkansas. The rest of the document outlines how businesses can create Facebook pages and pages, use insights to understand their audience, create landing tabs and events, and promote their business through their page. It emphasizes using Facebook as a way to engage customers and promote products, services and special events.
The document provides an overview of using Facebook for business purposes. It discusses key Facebook terminology like profiles versus pages and friends versus fans. It also provides statistics on Facebook users in the US and Arkansas. The rest of the document offers tips on using Facebook pages, insights, events, promotions, and social plugins to engage customers and promote a business.
The document provides step-by-step instructions for creating and customizing a Facebook page, including how to add content and features, understand analytics, and edit basic settings and admin functions. Key aspects covered include building the page profile, managing the wall and posts, integrating applications and mobile access, and utilizing analytics and reporting insights. Overall the manual outlines the full process for setting up and optimizing an official Facebook page presence.
The document summarizes the changes to Facebook pages as part of a redesign. The new design centers pages around a wall with additional tabs for information, photos, videos, and other content. This makes pages function more like user profiles. The changes are meant to encourage more social sharing and engagement between brands and fans. Marketers should take advantage of new tools like status updates to interact with fans and keep them informed and engaged.
This project focused on positioning and marketing for The Beverly J Martin enrichment program, an after-school elementary program located in the Ithaca area. Lead by Julia Kohn and Emily Dunn, they strategically delegated work to group members and focused their efforts on a social media presence, web presence, brand awareness and promotional materials for staff and parents.
Creating fundraising ideas for the enrichment program to execute
Social Media Guide for Local Public Health AgenciesAllison Kline
This document provides guidance for local public health agencies on creating and using online communities through social media. It discusses getting started with Facebook and Twitter accounts, making the most of a Facebook page through customizing settings and posts, and why an agency should use Twitter to connect with the community, media, and other organizations. Example posts and analytics tools are also referenced.
The website analyzed is for a cancer research campaign. It uses consistent blue and pink colors associated with the campaign. The homepage features an emotive slideshow with changing text over central images to engage viewers. Tabs at the top and right provide easy access to other pages and information. A donation box stands out clearly on the right despite not being central. Social media and YouTube links at the bottom give more ways to stay involved. The analysis suggests using similar design elements while avoiding multiple images or tabs that could confuse viewers.
The document provides an analysis of the existing Taylor County Boondocks Mud Park website and proposes a redesign. It summarizes the current site's strengths as having easy navigation and relevant information, but weaknesses as high contrast, disorganization, and redundant content. The proposed redesign aims to improve organization, balance, and use of focal points through a clean grid layout with consistent headers, footers, and colors. User testing revealed the need for more contrast between the navigation and header background as well as improved readability of the logo and navigation text.
This document provides a summary of the Advertising Age website. It analyzes the site's content, design, target audience, and ownership. Some key points:
1) Advertising Age is owned by Crain Communications, a family-run company founded in 1916 that owns over 50 brands.
2) The site provides up-to-date news and data on the advertising/marketing industries, targeting professionals as well as consumers interested in ads.
3) It uses visual elements like photos effectively and maintains a clean, easy-to-read design with frequent updates to engage users.
4) While the site could improve user interaction, it takes steps to attract a diverse audience including students through discounted
Facebook marketing a comprehensive guide for beginnerssidfe2010
This document provides an introduction to marketing on Facebook for beginners. It outlines that Facebook has over 1.23 billion active users, making it very large social network. It then describes the main ways to market on Facebook which are through pages, ads, and groups. Pages are free to set up but can be difficult to build a fan base. Ads allow for powerful targeting but can be expensive. Groups enable engagement but are time consuming. The document provides tips for optimizing a Facebook page including using the profile, cover photo, about section, tabs, and regular posting of useful updates and questions.
Facebook marketing a comprehensive guide for beginners
FCFBWebsiteRecommendations_ec (1)
1. To: Courtney Sorensen and Brittlyn Schwartz, Fresno County Farm Bureau
From: Erika Castañon, MCJ 158S: Red Wave Public Relations
Date: October 12, 2016
Subject: Website evaluation and recommendations
The Fresno County Farm Bureau has a prominent name and role in Valley agriculture, and its
website should match that. This memo will guide the website towards becoming a more vibrant
space to help the Farm Bureau achieve its goal of bringing awareness and educating the
community on agricultural issues. I have broken the website analysis into two critical pieces:
content and design.
CONTENT
The homepage is any visitor’s introduction to the organization, so the content placed on it
should leave a lasting first impression. It is great that there are widgets to join the Farm Bureau
or to renew a membership, for FCFB social media, weather and a calendar. However, consider
placing these widgets lower on the sidebar. The weather link is inactive. It is a plus that the
calendar is updated, but it isn’t as beefy as it could be. It is fine to keep the entire Google
Calendar in the ‘About Us’ section.
AgWire is also an interesting feature for the homepage, but the link to the sample newsletters
are a little outdated. Timely content will give page visitors a better idea of the current state of the
Farm Bureau, and leave the impression that you are a relevant news source. The new hiring
document has not updated since July 13, 2016, and the FAACT application is also outdated.
These two pieces of information do not necessarily need to be on the homepage.
To make the homepage even better, include a “Who Are We” section. This can be just a few
lines and photos since the “About Us” tab on the left includes more detail.
In the news section, there is great content in the press kit, including the crops and harvest
calendar. There are two different press kits, one that is outdated and has an older logo. The
older kit does have great Farm Bureau facts that could be incorporated into a visual timeline
under the “About Us” or “History” section. The local ag news with the Blossom Trail and Fruit
Trail could be moved to “Fresno County Ag” since it is not necessarily news, but definitely
important to the Valley.
Similar to the homepage, some of the links to the California Farm Bureau new section is broken.
It would be more effective to include the California Farm Bureau’s Facebook feed or to more
recent news releases.
2. Since one of the main goals of the Farm Bureau is to attract members, the “Membership
Section” should be prioritized. The best way to get someone’s buy in is to feature current
members, someone that they can relate to. This section would benefit from pictures of
members through a slideshow with a short bio for each member, or even quotes. For
consistency, each section for the different types of memberships should include the price.
Additionally, the membership brochure has great information but it could be displayed in a more
interactive layout on the page itself instead of just the link. A graphic organizer--like a flowchart
or Piktochart--or a slideshow of pictures of the companies logos would be more visually
appealing and give potential members a better look at the benefits. For example, the
downloadable brochure currently has a great advertisement page from Chevrolet that is specific
to the Farm Bureau. The FCFB website has a tab labeled “Benefits” but it should say “Featured
Benefits” since there are only a few listed with descriptions. This is where the graphics and
descriptions should be hosted.
The goals of the Farm Bureau as stated on the website is to “communicate and educate the
media and public on the issues and values of agriculture, actively build coalitions with
agriculture and community organizations, and cultivate and champion political leaders who
understand and support agriculture.” These goals, however, should also be restated in the
“Action Center” tab. As it currently stands, there is no clear purpose for the tab, but it should
provide details for advocacy efforts and how members can get involved. Make it feel like they
are given a voice in the organization. As always, show don’t tell: use photos of political events
and provide quotes about how FCFB’s addresses local issues.
Overall, try to focus on what makes the organization thrive-its members. Celebrate and highlight
the diversity of the members, and of agriculture overall. If you feel that your website should
direct people to connect with you on social, consider a Facebook, Twitter or Instagram feed
widget, showing the most recent posts. I would visit the site again because there is rich content
in the history, list of commodities, and interesting special events. As it currently stands, I would
not revisit the site for news since that makes up a bulk of the content. Additionally, I would
suggest building up the “Action Center” (advocacy) piece of the website.
DESIGN
From an outsider’s perspective, the design of the website is not as inviting as it could be. The
main thing that places the organization in context is the background image, which is really
unique, but there is a lot of unused white space. The current layout of the homepage is very
narrow, and might benefit from a wider layout. The California Farm Bureau uses a wide layout
currently with a header and a top menu, compared to a menu on the left.
The calendar link, social media buttons and membership buttons great, but they can be placed
near the bottom. I would also use updated logos for social media. Employee resources that are
currently on the homepage should have it’s own designated section in the menu, including
compliance and employment opportunities. Additionally, the homepage would benefit from a
3. search engine so that all your information is available, but also gives page visitors a more
effective way to find what they are looking for.
Viewer accessibility is essential. The earthy tones in the background convey a tone that rings
agriculture. The red text is difficult to read for viewers with any eye related issues, and the white
text on red background is a harsh contrast. The font is fine, but use less italics.
The key to an effective website is to be audience focused and provide the answers to the
question, “Who is the Fresno County Farm Bureau?” Put yourself in the shoes of your audience,
and think of the questions that might lead them to your website. Be a resource to returning
community members and your own members.