Fb developers garage 2011
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This document provides guidance on integrating social media into marketing campaigns. It discusses different types of marketing including online, offline, outbound, inbound and various niche strategies. It emphasizes that social media allows for direct communication but must be used as part of an overall marketing strategy. It highlights the "United Breaks Guitars" viral video campaign as an example of how social media can amplify messaging. The document stresses the importance of making social media relevant, engaging in constant checking and updates, and using social media to complement other marketing channels like email and live events. It also covers setting up Facebook pages and plugins.
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How to Research Donors with Social Media
How can you find great donors using social media? Read it here! Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
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This document provides an overview and guide for implementing a successful social marketing strategy for B2B companies. It covers why social marketing is important for businesses today, laying the foundation for a social strategy, peer-to-peer sharing tactics, popular B2B social media channels, tools for success, incorporating social at every stage of the sales funnel, measuring return on investment from social media, important social media experts to follow, and concluding thoughts. The guide emphasizes developing a strategic social marketing plan, producing high-quality content, committing resources, focusing on the right social platforms, and making social a part of every marketing campaign.
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This presentation was given to the Southern Public Relations Federation during their 2009 annual conference in Tunica, MS.
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Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
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This document provides an overview of social marketing and outlines steps for companies to develop an effective social marketing strategy. It discusses how social media has become integral to marketing and recommendations for companies to lay the proper foundation for social marketing. This includes setting clear goals, allocating resources, producing quality content, focusing efforts on relevant social platforms, and incorporating social throughout the customer journey from awareness to sales. The document stresses that social marketing requires a commitment to engaging audiences and emphasizing value and two-way communication.
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This podcast transcript discusses connecting social media and traditional marketing through measurement. The guest, Guy Powell, is an author and consultant who helps companies improve marketing effectiveness. He discusses how his new book provides a framework for measuring social media ROI and relates it to overall marketing goals and revenue. Key points include how the "media engagement framework" helps tie different marketing channels together and the importance of an experimental approach to social media that allows for fast learning from mistakes.
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4 marketing tips for non-profit organizations
This document provides 4 marketing tips for non-profit organizations:
1. Assess your audience and current marketing strategies to develop an effective marketing plan.
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Basic Marketing for Admins
This document provides information and guidance about creating a marketing plan. It begins with definitions of marketing from various sources. It then discusses types of marketing, focusing on delivery method, audience, and message/content. Examples are provided for each type. The document outlines the basic parts of a marketing plan, including conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It stresses that creating a marketing plan is a team effort. Target audiences are also discussed. The overall summary is that this document offers guidance and considerations for developing a comprehensive marketing plan.
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This document discusses best practices for brands using social media and community management. It recommends that brands take an "ubiquitous brand" approach by coordinating social media strategies across different departments. Brands should dedicate smart, responsive resources to engage with customers, monitor conversations, and respond quickly to issues. The document also provides tips for setting goals, budgets, emergency procedures, and avoiding common mistakes like not engaging fans or providing 24/7 support.
Cause Marketing for Nonprofits
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Definitive guide-to-social-marketing
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
Similar to Fb developers garage 2011 (20)
Why Facebook is key to your Business Growth in 2017
Why Facebook is key to your Business Growth in 2017
Turn your Customers into Raving Fans using Social Media
Turn your Customers into Raving Fans using Social Media
Fb developers garage 2011
- 1. How to Integrate Social Media into your Marketing Campaign Steve Bayhack and Shaughn Le Grange-Hatlen Fontera and Pod1 2011
- 2. You’re Doing it Wrong!!!
- 3. Types of Marketing Online marketing Offline marketing Outbound Inbound Newsletter Trade Show Search Marketing Direct Niche Guerrilla Etc.etc.
- 4. Word of Mouth (Viral) In the past: Now: SLOW, STEADY AND SURE FAST & VIRAL Social Media has speeded up the process and made it relevant in today’s fast paced world.
- 5. Social Media Social Media allows for direct communication with customers/clients. It is a facet of Marketing & Customer service. By itself – IT WILL NOT HELP YOU. Must be a part of your overall marketing. Another tool in your advertising/marketing/research arsenal Not merely an add-on or after-thought.
- 7. United Breaks Guitars Annual marketing budget of between $70 & $100 Million VS One cheap youtube video: 150,000 hits in one day 500,000 hits in the first month 5,000,000 in the next month Over 10,000,000 hits to date. = Epic Fail for United!
- 8. United Breaks Guitars…and has no Social Media strategy Annual marketing budget of between $70 & $100 Million On Twitter 17,000 followers, only following 1000 = they’re not listening! Only 318,549 ‘likes’ on Facebook
- 9. Get MMAD Campaign Start with a traditional advertising campaign….
- 10. Get MMAD o
- 11. Make it Relevant!!!! Constant Checking – provide feedback Updates Be Sociable (talk, tweet & listen) Remember it’s a marketing tool to be used in conjunction with other media. Social media + Email Social media + Live Events Social media + Market Research
- 12. Types of Facebook Touchpoints
- 13. Groups and Pages
- 15. Setting up your FB Campaign
- 17. Static Fan Page
- 19. Steve Bayhack Fontera London Cape Town Atlanta www.fontera.com Shaughn Le Grange-Hatlen Pod1 London New York Cape Town www.pod1.com
Editor's Notes
- Oldest method of advertising. Still the best – as recommendations come directly from friends and trusted sources.
- If you spend millions on advertising your brand and someone spend five cents on a Youtube video, you’ve just wasted a lot of advertising dollars.The media loved the David vs Goliath story – and the result was a lot of bad press for United.
- The Times newspaper reportedthat within 4 days of the video being posted online, United Airline's stock price fell 10%, costing stockholders about $180 million in value.They also reported that the belated compensation offer of $3,000 which was donated by United to the Thelonious Monk Institute of Jazz as a "gesture of goodwill" failed to undo the damage done to its image.
- Search for ‘united airlines’ doesn’t even find their official page, but find a lot of ‘united sucks’ groups. Official page not even titled!Their page contains lots of complaints – and no feedback whatsoever. Think HELLOPETER
- Created a profile for the lead character to interact with users. Created a company page to deal with complaints, to offer special deals, etc.The guru can now direct his friends to the company page.All communication takes place in guru-speak – even error messages or directions within the app.In a way we’ve separated the guru from the company itself, and created a spokesperson whom people actually like to be social with.The Guru now gets friend requests.Mmad uses social media to find out more about our customers.