A Go To Market Strategy created for a new store of Fastrack. The challenge was to introduce Fastrack helmets in the Nashik market.
An understanding of the market, a strategy to enter the market has been created.
Fastrack is India 's largest youth fashion brand with a snazzy collection of products. Marketing methods of fastrack is different. It is mainly for attracting the young customers.The way in which fastrack is marketing their products is mentioned in this slides.successful marketing mix of fastrack has conveyed using attractive and animated slides.This slide include different varieties of fastrack products with different prices, and the new promotional methods.
Fastrack is India 's largest youth fashion brand with a snazzy collection of products. Marketing methods of fastrack is different. It is mainly for attracting the young customers.The way in which fastrack is marketing their products is mentioned in this slides.successful marketing mix of fastrack has conveyed using attractive and animated slides.This slide include different varieties of fastrack products with different prices, and the new promotional methods.
Marketing plan for fastrack new product line (clothing)Disha Gupta
Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent Accessory brand targeting the urban youth in 2005. With a vision to become a complete fashion brand for the youth, Fastrack quickly extended its footprint to sunglasses in 2005 & then Bags, Belts & Wallets in 2009. Fastrack’s provocative, tongue-in-cheek advertising, its unique & affordable designs & its quick extension across categories ensures its popularity with the urban youth audience, making it one of the fastest growing fashion brands within the country. Its growing presence on Facebook – a fan base that now touches 6 million, keeps it in touch with its audience.
With enough categories to fill up a store, Fastrack ‘moved on’ to open its exclusive store chain for its young consumers across the country. The store is positioned as a complete accessories destination with all Fastrack gear under one roof. The first store was opened in Pune in 2009; which has now grown to over 150 stores. It tapped in a market that was fresh and relatively untapped by understanding the right need of providing the youth fashionable branded accessories which wouldn’t hurt their pockets. True to their promise, fastrack has consistently come up with new designs at an affordable price. The success in watches led to brand extension into other accessories market ranging from sunglasses, belts, bags, caps and wristbands and today it’s the largest selling sunglasses brand. Its promos were catchy, the campaigns 'how many you have men" and "move on" tapped the right emotions. The brand has big plans as it has expanded its distribution network apart from selling through TITAN stores, It now retails through store-in-store models, watch retailers and other departmental stores. It has started their standalone retail shops of fastrack products at all the major cities and aim to reach 50 stores by this year end. This is one brand which has got its STP right. The TG is trendy, ambitious, thinks big and wants branded stuff which their friends recognize and fastrack priced it rightly with watches starting from 699/-.
Fastrack has excellent brand recognition across all its products and is a cult among the youth, the brand should start a new campaign promoting their website and allow users to build their own communities across all its products. This would serve following purposes .
1. Create loyalty for its products and Enable communication of proud Fastrack owners using similar products.
2. A platform to upload their pics on the site (sporting Fastrack products) and allow other users to rate & comment on how cool they are!
3. When the user logs in, the brand can promote its new collection, In this way it can cross sell to its existing base of loyal customers.
Fastrack IMR - Singapore (International Marketing)Gurpreet Singh
Fastrack Watches IMR Strategy in Singapore.
A part of International Marketing course curriculum.
It includes.. Fastrack SWOT analysis, STP Analysis, Competitor Analysis & Marketing Mix, PESTLE analysis and IMR Strategy.
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG HeuerDr. Asokendu Samanta
Preface: Time is Money. With the advent of new technology, a revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade, there is no dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion.
In the present report an attempt has been made to analyze the four brands of the watch namely, HMT and Titan of India and Swatch and Tag Heuer of Switzerland. SWOT analyses of the each brand are presented in evaluating their prospect in Indian market.
The first chapter deals with HMT, one of the national brands of India. In the second chapter, various aspects of Titan, the market leader of India are presented. Third and fourth chapters deal with international brands, Swatch and Tag Heuer respectively. Emphasis is given particularly to analyze the advertisements of each brand, identifying what marketers are trying to achieve. At the end, conclusions are drawn in chapter five summarizing various critical aspects.
Marketing Plan of a new chat-based fashion assistant mobile application that uses shopping expert and intelligent bots to choose products and shop effortlessly.
Marketing plan for fastrack new product line (clothing)Disha Gupta
Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent Accessory brand targeting the urban youth in 2005. With a vision to become a complete fashion brand for the youth, Fastrack quickly extended its footprint to sunglasses in 2005 & then Bags, Belts & Wallets in 2009. Fastrack’s provocative, tongue-in-cheek advertising, its unique & affordable designs & its quick extension across categories ensures its popularity with the urban youth audience, making it one of the fastest growing fashion brands within the country. Its growing presence on Facebook – a fan base that now touches 6 million, keeps it in touch with its audience.
With enough categories to fill up a store, Fastrack ‘moved on’ to open its exclusive store chain for its young consumers across the country. The store is positioned as a complete accessories destination with all Fastrack gear under one roof. The first store was opened in Pune in 2009; which has now grown to over 150 stores. It tapped in a market that was fresh and relatively untapped by understanding the right need of providing the youth fashionable branded accessories which wouldn’t hurt their pockets. True to their promise, fastrack has consistently come up with new designs at an affordable price. The success in watches led to brand extension into other accessories market ranging from sunglasses, belts, bags, caps and wristbands and today it’s the largest selling sunglasses brand. Its promos were catchy, the campaigns 'how many you have men" and "move on" tapped the right emotions. The brand has big plans as it has expanded its distribution network apart from selling through TITAN stores, It now retails through store-in-store models, watch retailers and other departmental stores. It has started their standalone retail shops of fastrack products at all the major cities and aim to reach 50 stores by this year end. This is one brand which has got its STP right. The TG is trendy, ambitious, thinks big and wants branded stuff which their friends recognize and fastrack priced it rightly with watches starting from 699/-.
Fastrack has excellent brand recognition across all its products and is a cult among the youth, the brand should start a new campaign promoting their website and allow users to build their own communities across all its products. This would serve following purposes .
1. Create loyalty for its products and Enable communication of proud Fastrack owners using similar products.
2. A platform to upload their pics on the site (sporting Fastrack products) and allow other users to rate & comment on how cool they are!
3. When the user logs in, the brand can promote its new collection, In this way it can cross sell to its existing base of loyal customers.
Fastrack IMR - Singapore (International Marketing)Gurpreet Singh
Fastrack Watches IMR Strategy in Singapore.
A part of International Marketing course curriculum.
It includes.. Fastrack SWOT analysis, STP Analysis, Competitor Analysis & Marketing Mix, PESTLE analysis and IMR Strategy.
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG HeuerDr. Asokendu Samanta
Preface: Time is Money. With the advent of new technology, a revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade, there is no dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion.
In the present report an attempt has been made to analyze the four brands of the watch namely, HMT and Titan of India and Swatch and Tag Heuer of Switzerland. SWOT analyses of the each brand are presented in evaluating their prospect in Indian market.
The first chapter deals with HMT, one of the national brands of India. In the second chapter, various aspects of Titan, the market leader of India are presented. Third and fourth chapters deal with international brands, Swatch and Tag Heuer respectively. Emphasis is given particularly to analyze the advertisements of each brand, identifying what marketers are trying to achieve. At the end, conclusions are drawn in chapter five summarizing various critical aspects.
Marketing Plan of a new chat-based fashion assistant mobile application that uses shopping expert and intelligent bots to choose products and shop effortlessly.
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasFresh Egg UK
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Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered:
• How to identify your customer and audience groups
• What your customer and audience groups search for at different stages of their buying journey and why
• Where and how they search – Which digital marketplaces, social platforms and devices do they use?
Growth of digital marketing in India 2020
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The purpose of the Dynamic Growth Concepts is to help business owners and leaders hurdle the many stumbling blocks that impede progress and, all too often, knock
businesses and organizations completely out of the race. The most daunting obstacle blocking the path to success is what I call the cold, hard truth.
Call Mark @ Dynamic Growth Concepts because I want to help you learn the truth,
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5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
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Definition of the approach by which applying digital technology
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A Case study on Havells India Limited, its growth prospects, company history and their marketing activities.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
Fastrack promotions
1. Team Name : Nemesis Redefined
College Name : SIBM Pune
Team Details : Vinit Gandhi
Atul Paul
Event Name : Vipanakriti
Task Assigned : Create a marketing mix for product – Helmets
from Fastrack and create proposals that woud result into
increase in sales at Nashik
Structure of the Presentation
2. Overview
• Understanding the demographics of the market using secondary
data available online on product positioning and branding mixLiterature Review
• Understanding consumer mindset and preferences specifically of
those who stay in Nasik.Primary Research
• Respondents from Cities like Pune and Mumbai where Nasik aspires
to reach in terms of aspirationsOnline Survey
• Personal interview of people on Fastrack Facebook page and Nasik
Facebook page to gain insights
Online interview of
existing Fastrack users
• Talking to dealers and insurance personnel on what tangential
offerings and approaches can be usedDealer Connect
• Checking on how, what, where needs to be done with respect to the
Nasik store to improve salesVisiting the store
• Delivering the Marketing Mix considerations and what strategies are to
be implemented in terms of 4 P’s of marketingProposals
3. Brand Fastrack
Demographic Segmentation –
Age 18-30
Income (Spending Capacity) – High
Lifecycle stage – Bachelors
Psychographic Segmentation –
Lifestyle –Majority of youth according to our research are receptive
to trendy offerings
Social Class – Predominantly middle class who are aspirational
Personality – Sense of belongingness to a group, aggression and
aspirational
Behavioral Segmentation –
Value for money seeking behavior
Loyal to groups associated to
Segmentation & Targeting Positioning
4. Marketing Mix Proposals
•Co Branding
opportunities
•Innovative solutions
•Guerrilla Marketing
•Price sensitive mentality
•Opportunity to provide
bundling
•Value vis-à-vis cost
•Alternative ways to make
products available
•Generating lead to
ensure customer visits
stores
•Customization (currently
not available)
•Bundling
•Complete style solutions
Product Place
PromotionPrice
5. Market
Research
Youth Crowd
from Nashik
(30 people
interviewed)
Dealers of two
wheelers from
Nashik
(Royal Enfield
Store Manager)
Store Manager
Fastrack
(Mr. Namdev)
Youth from
Mumbai and
Pune
(28 Respondents)
Online Perrsonal
Interview
fastrack
customers
(5 respondents)
EVP Nashik
chapter
(Credila Loans)
Survey Results –
1. Respondents – 28
2. Gender –
Male – 69%, Female – 31%
3. Owning a two wheeler –
78% (Yes), 22%(No)
4. Willing to buy a helmet customized to the vehicle
81%(Yes), 19% (No)
5. Does the brand of helmet matter while purchase
48%(Yes), 52%(No)
6. Reasons for not wearing a helmet
Spoils hairstyle (70%)
No need to wear one(30%)
Sweat and Suffocation(59%)
Not my style (22%)
No law to force me (55%)
Safety is overrated (11%)
7. Awareness about Fastrack helmets
Yes (40%), No (60%)
8. Affordable Price
Rs. 1500-1999 – 67%
Rs. 2000-2499 – 22%
Rs. 2500-3500 – 11%
9. All offerings from Fastrack similarly customized
63%(Yes), 37%(No)
10. Product innovation expected –
Helmets with music players
Bundled with gloves, jackets and other accessories.
6. Touch points for Promotions (Place from P’s of marketing)
Game
Parlors
Bike
Dealers
Loan
Brokers
Parking
lots
Petrol
Pumps
Malls
Mechanics
Mechanics would be given perks on promotion of Fastrack Helmets
Malls in Nasik have huge footfalls.
City Centre alone has 37000 people visiting the mall per day
Petrol Pumps are a place of frequent visit and banners/discount
coupons/promotional activities need to be around these areas
Gaming zones (Innovation) youngsters come to gaming zones to play
bike games. Trials can be arranged to have future clientele.
Expensive bikes are generally associated with EMI Schemes. Tie up with
local dealers providing such loans and promote fastrack vouchers there.
Parking lot are another place where promotions done meet attention of the
customers
7. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Favorable
Post, +ve
Impact
Unfavorable
post, -ve
Impact
Recommend
Brand
Loyalty
Maybe
No
Yes
Impact of other users’ behaviour
Social Media Marketing – for Advocacy, Loyalty & More
Social Media
visits reasons
for Fastrack
Current
Trends
New Arrivals
Offers/
Discounts/
Promotions
Talk about
purchase
and put up
an opinion
Brand
association
and
interaction
Network
with
individuals
Result of personal interaction with users on Fastrack webpage
Current trends
– Posting on
Nasik residents
groups on what
is in trend and
what are
people upto
New Arrivals –
A dedicated
Fastrack Nasik
fb page and
email group for
users who
would want
updates
Discounts and
Offers – All
people who
check in @the
Nasik store, can
avail various
discounts
preferably 5%
on purchase
Opinions – Ask
users on
Fastrack Nasik
page on how
their
experience was
and hear to
complaints if
any
Brand
association,
Networking
need not be
localized.
#Nasikstyle
handle would
keep people
engaged
9. Guerrilla Marketing Strategy
• Pharmacy shops, College Canteens, Chai
stalls outside IT Companies, Food Stalls
around Signals and other places to put up
posters of print ads specific to Nasik
• Cost : Rs 20000.
• 40 centres given Rs 500 vouchers
• Benefits : Ads attract huge number of
eyeballs at such locations, and repetition
is guaranteed.
Facebook Marketing Strategy
• Facebook advertisements for
promotion. Advertisements on facebook
cost Rs 5 per like generated. (Event for
SIBM Pune)
• Target of 1000 Likes of Nasik customers
in Target group
• Cost : Rs. 5000
• Benefits : Appears on walls of 1000
Nashikites. Huge potential
Check in @Fastrack store
• For all the customers who check in the
store, award a special discount of 5% on
purchase.
• Cost : Minimal (Purchase driven)
• Benefits : Huge potential and highly
efficient channel. Posts are sure to reach
focused segments like people from
nashik, people of the same age group,
and current customers would be major
influencers.
Cause Based Marketing
• “Use protection” theme - displaying
statistics of deaths, penalties and injuries
to the Nashik Localites being put up at
various locations with the Fastrack logo
and helmets.
• Element of threat and fatality attracts
attention.
• Cost : Already covered
• Benefits : Long term brand equity
Co-Branding Strategy
• Tying up with local 2 wheeler dealers and
aftermarket dealers in and around Nashik
to implement revenue sharing model
• Cost : Minimal (Purchase Driven)
• Benefits: Long term tie-ups
• Benefits to the local dealer – Revenue
sharing, free branding (Offer sticking
dealer logo in small fonts)
Increasing the customer Lifetime value
• As derived, the database of purchases
and birthdays can be stored at the Nashik
store. We would advise messaging the
users, relevant information about
promotions, new arrivals and killer
benefits.
• If a loyalty program can be arranged
further benefits can be derived by
increasing the customer lifetime value.
Final Proposals
10. “A goal is a dream with a deadline” – Napoleon Hill
Thank You