This presentation is about accelerating the design process of a product and how to quickly validate ideas. Long story short: fast ways to create better products. Long story: how to plan the roadmap of your products easier, how to validate your idea and how to iterate faster in a matter of weeks. A case study about a music festival mobile app, and how it can improve the festival experience. 

1. WAYS TO
CREATE
PRODUCTS

2. Oana
Blaga
Dan
Gramadă
Adrian
Trefaș
Mihai
Bâlea

3. WAYS TO
CREATE
PRODUCTS

4. WAYS TO
CREATE
PRODUCTS

5. WAYS TO
CREATE
PRODUCT

9. Music Festival App

12. t
9 OBJECTIVES
55 HYPOTHESES

13. Secondary research
Competitor analysis
Survey
Studies
Other apps
Demographics

14. Secondary research
Competitor analysis
Survey
Studies
Other apps
Demographics

15. Age: 25 - 34 / 35 -44 / 18 - 24
Motives: for the music / to have fun
First: Follow the festival
Pre-organise / go with the flow
Information !!! + quick answers + Notifications + clear
timetable

16. The participant can’t easily manage their time
at the festival.
The participant does not have a common place for all information
and someone always available for quick Q/A.
Problems

17. DESIGN SPRINT
TIME!!!

18. 1. Align
2. Diverge
3. Converge
4. Prototype
5. Test

19. Long term goal + CWs
(Solution) Map
Expert interviews + HMWs
1. Align
Align Diverge Converge Prototype Test

20. Expert Interview + HMWs
Align Diverge Converge Prototype Test

21. Memorable experience
Improvements based on experience
Keep the element of surprise
Security is paramount
Expert Interviews - BIG IDEAS
Align Diverge Converge Prototype Test

22. How Might We’s
Align Diverge Converge Prototype Test

23. How Might We’s
Align Diverge Converge Prototype Test

24. Long Term Goal
Align Diverge Converge Prototype Test

25. + can we (pessimist)
Long Term Goal
Align Diverge Converge Prototype Test

26. Map
Align Diverge Converge Prototype Test

27. Map
Align Diverge Converge Prototype Test

28. Map
Align Diverge Converge Prototype Test

29. Map
Align Diverge Converge Prototype Test

30. Map
Align Diverge Converge Prototype Test

31. Map
Align Diverge Converge Prototype Test

32. Map
Align Diverge Converge Prototype Test

34. The Four Step Sketch
Notes - Ideas - Crazy 8s - Concept (Solution Sketch)
Inspiring Demos
2. Diverge
Align Diverge Converge Prototype Test

35. Inspiring Demos
Align Diverge Converge Prototype Test

36. Notes
Ideas/doodle
s
Crazy 8s
The Concept
}
The Four Step Sketch
Align Diverge Converge Prototype Test

37. User Test Flow
Voting & Decide
Storyboard
3. Converge
Align Diverge Converge Prototype Test

38. Voting & Decide
Align Diverge Converge Prototype Test

39. User Test Flow
Align Diverge Converge Prototype Test

40. Storyboard
Align Diverge Converge Prototype Test

41. 4. Prototype
Align Diverge Converge Prototype Test

42. 4. Prototype
Align Diverge Converge Prototype Test

43. 5 users
4 prototypes
4 tasks
1 / 1 Interviews
5. Test
Align Diverge Converge Prototype Test

44. Useful and easy to use.
Social info is not complete.
My experience appears too sudden.
Icons in bottom bar - confusing.
5. Test
Align Diverge Converge Prototype Test

45. Add to favorites / my
experience is confusing.
Add to My experience makes a new
category?
Where is the search?
5. Test
Align Diverge Converge Prototype Test

46. Details page looks nice
Why can’t I filter the list by food groups?
What do the dots mean?
5. Test
Align Diverge Converge Prototype Test

47. Assistant is hard to find.
But, assistant is easy to use.
Cool that you don’t necessarily need to
talk with it.
5. Test
Align Diverge Converge Prototype Test

49. PROBLEM
1. ALIGN
2. DIVERGE
3. CONVERGE
4. PROTOTYPE
5. TEST
SOLUTION

50. ● Problem Solver
● Fast Validation
● Low Risks - Smart Investment
● Together, Alone
● Power of Momentum
● Team doesn’t get bored
TAKEAWAYS

51. TAKEAWAYS
● Problem Solver
● Fast Validation
● Low Risks - Smart Investment
● Together, Alone
● Power of Momentum
● Team doesn’t get bored

53. JAMMING
WORKSHOP
@uxdotrocks

54. Q&A
@uxdotrocks

55. @uxdotrocks