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WAYS
FAST TO
CREATE
PRODUCTS
BETTER
Oana Blaga Dan Gramadă Adrian Trefaș Mihai Bâlea
WAYS
FAST TO
CREATE
PRODUCTS
BETTER
WAYS
FAST TO
CREATE
PRODUCTS
BETTER
WAYS
FAST TO
CREATE
PRODUCT
THE RIGHT
Case study time!
Music Festival App
Research!!!
t
9 OBJECTIVES
55 HYPOTHESES
Secondary research
Competitor analysis
Survey
Studies
Other appsReviews!!!
Demographics
Secondary research
Competitor analysis
Survey
Studies
Other appsReviews!!!
Demographics
Age: 25 - 34 / 35 -44 / 18 - 24
Motives: for the music / to have fun
First: Follow the festival
Pre-organise / go with the flow
Information !!! + quick answers + Notifications +
clear timetable
The participant can’t easily manage their time
at the festival.
The participant does not have a common place for all
information and someone always available for quick Q/A.
Problems
DESIGN SPRINT TIME!!!
1. Align
2. Diverge
3. Converge
4. Prototype
5. Test
Long term goal + CWs
(Solution) Map
Expert interviews + HMWs
1. Align
Align Diverge Converge Prototype Test
Expert Interview + HMWs
Align Diverge Converge Prototype Test
Memorable experience
Improvements based on experience
Keep the element of surprise
Security is paramount
Expert Interviews - BIG IDEAS
Align Diverge Converge Prototype Test
How Might We’s
Align Diverge Converge Prototype Test
How Might We’s
Align Diverge Converge Prototype Test
Long Term Goal
Align Diverge Converge Prototype Test
+ can we (pessimist)
Long Term Goal
Align Diverge Converge Prototype Test
Map
Align Diverge Converge Prototype Test
Map
Align Diverge Converge Prototype Test
Map
Align Diverge Converge Prototype Test
Map
Align Diverge Converge Prototype Test
Map
Align Diverge Converge Prototype Test
Map
Align Diverge Converge Prototype Test
Map
Align Diverge Converge Prototype Test
The Four Step Sketch
Notes - Ideas - Crazy 8s - Concept (Solution Sketch)
Inspiring Demos
2. Diverge
Align Diverge Converge Prototype Test
Inspiring Demos
Align Diverge Converge Prototype Test
Notes
Ideas/doodles
Crazy 8s
The Concept
The Four Step Sketch
Align Diverge Converge Prototype Test
User Test Flow
Voting & Decide
Storyboard
3. Converge
Align Diverge Converge Prototype Test
Voting & Decide
Align Diverge Converge Prototype Test
User Test Flow
Align Diverge Converge Prototype Test
Storyboard
Align Diverge Converge Prototype Test
4. Prototype
Align Diverge Converge Prototype Test
4. Prototype
Align Diverge Converge Prototype Test
5 users
4 prototypes
4 tasks
1 / 1 Interviews
5. Test
Align Diverge Converge Prototype Test
Useful and easy to use.
Social info is not complete.
My experience appears too sudden.
Icons in bottom bar - confusing.
5. Test
Align Diverge Converge Prototype Test
Add to favorites / my
experience is confusing.
Add to My experience makes a new
category?
Where is the search?
5. Test
Align Diverge Converge Prototype Test
Details page looks nice
Why can’t I filter the list by food
groups?
What do the dots mean?
5. Test
Align Diverge Converge Prototype Test
Assistant is hard to find.
But, assistant is easy to use.
Cool that you don’t necessarily
need to talk with it.
5. Test
Align Diverge Converge Prototype Test
What now?
PROBLEM
1. ALIGN
2. DIVERGE
3. CONVERGE
4. PROTOTYPE
5. TEST
SOLUTION
● Problem Solver
● Fast Validation
● Low Risks - Smart Investment
● Together, Alone
● Power of Momentum
● Team doesn’t get bored
TAKEAWAYS
TAKEAWAYS
IT’s FUN!
● Problem Solver
● Fast Validation
● Low Risks - Smart Investment
● Together, Alone
● Power of Momentum
● Team doesn’t get bored
JAMMING
WORKSHOP
Register:
ux.rocks/jam
@uxdotrocks
Q&A
@uxdotrocks
THANKS!
@uxdotrocks

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