This document discusses the FMCG (fast-moving consumer goods) sector in India. It notes that FMCG products have quick turnover and low costs. The FMCG sector is the 4th largest in India's economy and contributes to 3 million jobs. It includes household care, personal care, and food and beverages. The top 3 FMCG companies in India are described. Strategies adopted by FMCG companies include promotions, online research with offline purchasing, production innovation, and customization. FDI (foreign direct investment) inflows into the FMCG sector have risen over the years, reaching $6.8 billion from 2000-2016, with food processing receiving 67.4% of FMCG FDI. The conclusion states

1. By
T.Rama Chandra
S.R.Shivaraj Gouda
Shinoj P M
Mohammad Harshan

3. INTRODUCTION
 FMCG SECTOR generally deals with fmcg products or first moving consumer
goods.
 Fmcg products have a quick turnover and relatively low cost .
 India’s fmcg sector is 4th largest Sector in the economy and contribute to
around 3mln employment opportunities.
 Its principle constituents are household care, personal care , food &
beverages.
 FMCG Industry is characterized by a well established distribution network,
low penetration levels, low operating cost, lower per capital consumption and
intense competition between the organized and unorganized segments.

5. MARKET SCENERIO

12. TOP 3 FMCG COMPANIES IN INDIA

14. STRATEGIES ADOPTED
 Promotions & offers
 Research online Purchase offline
 Production innovation
 Customisation

15. FDI INFLOWS RISE OVER THE
YEARS
 100% FDI is allowed in food processing and single-
brand retail and 51% in multi-brand retail.
 This would bolster employment and supply chains.
 The sector witnessed healthy FDI inflows of
USD6,815.69 million, during April 2000 to March 2016.
 Within FMCG, food processing was the largest
recipient; its share was 67.4%

16. CONCLUSION
 More and more people these days have started involving
themselves in this field as; it creates tremendous job opportunities
for them. It is a steady, diverse and a highly profitable industry
where a person can do a lot of work.
 The jobs in this field range from sales and supply chain,
investment, promotion, H.R development, and general
management. It also allows you to trade directly with the various
traders online.

17. Thanks