See more at www.katalystlive.com KATALYST LIVE recently teamed up with Melo7 Tech Partners, MADE Fashion Week and Intel to produce FAST A/W15, a first-of-its-kind program held during the height of the NBA All-Star Weekend and MADE Fashion Week to explore the intersection of Fashion x Sports x Technology. The guests included 350+ cultural, sports, business and tech influencers gathered to discover and interact with the latest sports-inspired devices, wearables, and performance-enhancing consumer tech. Carmelo Anthony, 8-time NBA All-Star and co-founder of Melo7 Tech Partners, hosted a thought-leadership panel and curated a tech showcase with cutting edge technologies. Iconic hip-hop trio De La Soul capped the event with a rousing musical performance. The event was produced by KATALYST LIVE, Melo7 Tech Partners, MADE Fashion Week in collaboration with Intel. Partners included Accenture, Time Warner Media, UK Trade & Investment, Thirstie, Ceros, and Diageo. Special thanks go to our content partners Accessory2, OS-Fashion, Evol8tion, York Hill, AlleyNYC, FashInvest, Wearable World, Cipha Sounds, and Entrepreneur. www.FASTAW15.com | #FASTAW15 | www.KatalystLive.com

2. FAST A/W15
FAST A/W15 Overview
OBJECTIVE: Create the first-of-its-kind program to gather cultural, sports, business and tech influencers to discover
and interact with the latest sports-inspired devices, wearables, and performance-enhancing consumer tech, as well as
offer a unique look at what’s to come.
WHEN: Saturday Feb. 14th
, 2015, 3pm – 6pm at the height of NBA All-Star Weekend & MADE Fashion Week
WHERE: MADE Fashion Week @ MILK Studios in Manhattan, NYC
FORMAT:
● Thought leadership panel hosted by Carmelo Anthony
● Tech showcase featuring 10 cutting edge technologies
● Special musical performance by iconic hip-hop trio De La Soul
● High-end cocktails & hors d’oeuvres
WEBSITE: FASTAW15.COM

3. Partners
FAST A/W15

4. FAST A/W15
Panel Speakers
▪ Carmelo Anthony, New York Knicks, Co-founder Melo7 Tech Partners
▪ Brent Blum – Moderator, Wearable Technology Practice Lead, Accenture
▪ Brian Krzanich, CEO of Intel
▪ Mike Bell, VP and General Manager of Intel’s New Devices Group
▪ Stéphane Ashpool, Designer of Pigalle
▪ Sabine Seymour, Founder & CEO of MOONLAB

5. FAST A/W15
Technology Showcase
1. Intel MICA (bracelet)
2. Intel Basis (watch)
3. Intel/SMS BioSport (headphones)
4. Intel Curie™
5. Sols (shoe inserts)
6. Wristify (temp control)
7. Pavlok (wearable device)
8. Hammerhead (bicycle gps)
9. Spire (wearable device)
10. Athos (fitness tracker)
11. Skulpt (body fat tracker)

6. FAST A/W15
Guests
The highly curated guest list included 350+ influencers, top NYC VCs, cutting-edge startup founders, media moguls,
brand executives, celebrities, NBA All-Stars, world-renowned engineers & designers.
Companies represented included:
American Express WIRED 500 Startups
Bergdorf Goodman Mashable Morgan Stanley
Rag & Bone Saks Fifth Avenue NBA
Swarovski Sirius XM Tesla Motors
Mondelez Barney’s Fast Company
Simon Venture Group Twitter Rubicon VC

7. FAST A/W15
Press Coverage

8. FAST A/W15
Pre-Event Press

9. FAST A/W15
Post Event Press

10. FAST A/W15
Social Media Coverage

11. Social Media
Coverage

12. Social Media
Coverage

13. Media Summary
Time Period: February 1-20, 2015
Total Impressions: 175 million
Media Impressions: 121 million
Websites Reached: 255
Social Media Reach: 32.1 million
Social Media Impressions: 52.5 million
Dedicated hashtag: #FASTAW15
488 tweets
8,124 retweets
14,689,907 - Tweet reach
Dedicated website: Feb. 3-19*
Total Visitors: 2,754
Total Clicks to partner links: 717
*Website will continue to be updated with the
latest news, info and conversations.
www.fastaw15.com

14. FAST A/W15
Event Photos - Panel
See all the photos in the facebook album!

15. FAST A/W15
Event Photos – Tech Showcase

16. FAST A/W15
Event Photos – De La Soul

17. FAST A/W15
Event Photos
See all the photos in the facebook album!

18. FAST A/W15
Event Photos

19. FAST A/W15
Event Photos
See all the photos in the facebook album!

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