1. Jeff Holland Career Highlights
LinkedIn Profile: http://linkedin.com/in/JeffHolland
Career Infographic: http://re.vu/ffejdnalloh
2. I am offering more than 20 years’ successful PR and MarComm
experience combined with a masters degree in business administration.
Highly successful in designing and implementing creative media
campaigns, utilizing strategic partnerships, and product introductions.
Strong transportation and renewable sustainable energy background,
event management and international exposure with a proven track
record handling print, electronic and televised events. Established
outstanding media relationships around the globe with journalists,
editors, and producers. Willing to travel and relocate.
• Corporate communications
• Public relations
• Product publicity
• Crisis communications
• New Media Communications
• Product launch public relations
• Media relations
• Franchise dealer communications
• Government affairs
• Diversity and GLBT communications
• Charitable giving campaigns
• Investory relations
• Corporate presentations
• Media training
• Satellite media tours
• Internal communications
• Press releases
• Webcasts
• Speech writing
• Social Media
Executive Summary
3. Notable Events
• Developed concept and event with Best Productions and Michael Bay when I was
in charge of the GM Western Region producing and communicating GM's annual
TEN event where celebrities walked a catwalk alongside some of the hippest cars
from General Motors. Program gained international exposure for General Motors
from auto, business and celebrity press. Worked to elevate the GM brand in the
California market and was a catalyst to GM vehicle inclusion in the Transformers
movie franchise.
• Video: https://www.youtube.com/watch?v=nhCxRMpZb9A
GM TEN Event
4. Created the communications
plan and all PR materials for
the Buick Velite concept car
reveal that included Tiger
Woods’ participation at
Torrey Pines during the Buick
Invitational. Generated
media coverage from
automotive, business and
sports/ golf press during the
reveal event gaining national
exposure for the concept car
and the Buick brand.
Notable Events
Buick Velite Launch Program
5. Created event plans and
communication materials for Chevy
and later Suzuki’s Bonneville Salt
Flats class record teams. Involved
motorsports media allowing them to
drive the vehicles for their own seat
time experience which enhanced
coverage of the event using first-
hand experiences and highlights.
Notable Events
Bonneville Salt Flats World Speed Record program
6. Launch Vehicles and the GM
Performance Division
Served as communications lead for the launch of the GM Performance Division that
included publicizing more than 60 specialty vehicles and 40 concept cars over four
years debuting at both the Specialty Equipment Manufacturers Association (SEMA)
event in Las Vegas and numerous Concourse and auto show events inclusive of Pebble
Beach, Amelia Island, Goodwood and the North American Int’l, Chicago, Los Angeles
and New York Auto Shows.
7. Notable Events
Tony Hawk celebrity guest…
Initiated and executed Suzuki’s involvement for
the initial two years of the TV show, “Top Gear
America” where the Suzuki SX4 was highlighted
as the Stig’s celebrity vehicle in each episode.
Garnered international attention due to the
popularity of the show and the celebrity
component.
Suzuki on Top Gear
The Stig…
8. • Partnered with editors from Source Interlink Publications in an epic 30
day story called “Tokyo to LA the Hard Way” during the launch of
Suzuki’s new Kizashi sport sedan where editors from Motor Trend, Truck
Trend and Motorcyclist Magazines drove a Kizashi sport sedan, Equator
truck and V-Strom dual sport bike from Suzuki’s production plant in
Hamamatsu, Japan up the “Ring of Fire” through Siberia, across to
Alaska, down the AlCan highway and finishing in LA at Motor Trend’s HQ.
The coverage ran in daily blogs written by each editor detailing their
journey and in each of the print publications.
• Sample Video Coverage:
• https://www.youtube.com/watch?v=utbHTrMo3qU
• https://www.youtube.com/watch?v=kBg4g2x2u3Q
• https://www.youtube.com/watch?v=pYRLk19sAjk
• Sample Print Coverage:
• http://www.motortrend.com/extra/1012_suzuki_kizashi_tokyo_to_la_the_hard_
way/viewall.html
• http://www.motorcyclistonline.com/news/tokyo-to-la-hard-way
Notable Events
9. Suzuki Ring of Fire App
• Led the development and communications team to launch the innovative Suzuki
Kizashi Ring of Fire App which debut in the Apple Top 100 downloaded apps. Also
created interest and buzz by promoting to automotive and tech reporters by
distributing iPads to 20 of the top journalists resulting in national coverage
promoting the app and the vehicle.
• Print Coverage Example in Road & Track: http://www.roadandtrack.com/new-
cars/car-technology/news/a1736/new-driving-app-for-ipad-iphone-by-suzuki-
17950/
10. Led the communications team in development of Suzuki’s back-to-back record-setting
efforts at the Pike’s Peak Hill Climb where “Monster” Tajima drove a 1,000 horsepower
Suzuki up the hill breaking the 10 minute record barrier. Publicized the event by
hosting world-renowned journalists to cover the event garnering recognition for the
Suzuki brand in the US and abroad at this historic event.
Print Coverage Example:
http://content.usatoday.com/communities/driveon/post/2011/06/suzuki-sx4-bests-
hyundai-genesis-in-pikes-peak-hill-climb/1#.VV0qck9Viko
Video: https://www.youtube.com/watch?v=7VAJaZAV-gQ
Notable Events
Pike’s Peak Hill Climb
11. Toyota Dream Build Challenge
• Led the communications and PR efforts for Toyota’s first-ever
“Dream Build Challenge” working with Gardner Communications
and Toyota Racing Development on four dream car builds headed
by Toyota race team members from NASCAR and NHRA generating
coverage and notoriety for Toyota vehicles and TRD.
• Print Coverage Example: http://www.autoguide.com/auto-
news/2012/10/toyota-dream-build-challenge-cars-dont-disappoint-
2012-sema-show.html
12. Led the event that launched the world’s largest concentrated solar power facility called Ivanpah
which involved project partner Google and the secretary of energy and incorporated the Sony
Epic Records’ musical act The Fray who debuted their new album “Helios” and filmed the video
for their hit single “Love Don’t Die” at the facility and performed at the event. Generated more
than 2 billion impressions in print and social media helping publicize the facility and the NRG
brand.
Website development: http://ivanpah.nrg.com/
Print coverage example: http://earthtechling.com/2013/10/the-frays-love-dont-die-at-giant-
ivanpah-solar/
Video: https://www.youtube.com/watch?v=9tIXhVMOU3A
Notable Events
13. NRG Renew Blog & Press Release
Recent Writing Examples
• Created the NRG Renew Blogspot working with the executive team and
internal teams to publicize and amplify relevant news items including
projects for Starwood Resorts, MGM Mandalay Bay, Arizona State
University, Levi’s Stadium, St. Croix and Richard Branson’s Necker Island
microgrid for the renewables piece of the NRG business:
• http://www.nrg.com/news/breaking-news/post/nrg-renew-and-sunshare-celebrate-one-of-nations-largest-community-solar-portfolios
• http://www.nrg.com/news/executive-blog/post/how-kaiser-permanente-is-going-green-with-nrg
• http://phx.corporate-ir.net/phoenix.zhtml?c=121544&p=RssLanding&cat=news&id=2007583
• http://www.nrg.com/news/executive-blog/post/st-croix-facility-brings-solar-power-to-the-caribbean
• http://www.nrg.com/news/executive-blog/post/ivanpah-the-real-facts
• http://www.nrg.com/news/executive-blog/post/powering-higher-education-in-a-new-way
• http://www.nrg.com/news/breaking-news/post/nrg-mgm-team-up-to-bring-solar-power-to-the-strip-1
• http://www.nrg.com/renew/projects/microgrid/necker/
• http://www.sfgate.com/style/unionsquared/article/These-newlyweds-took-off-with-their-photographer-5567287.php
• Press Release/ Writing Examples:
• http://investors.nrg.com/phoenix.zhtml?c=121544&p=irol-newsArticle&ID=1871038&highlight=
• http://investors.nrg.com/phoenix.zhtml?c=121544&p=irol-newsArticle&ID=1834971&highlight=
• http://investors.nrg.com/phoenix.zhtml?c=121544&p=irol-newsArticle&ID=1837695&highlight=
• http://www.businesswire.com/news/home/20141029005958/en/NRG-Energy-Celebrates-Spanish-Town-Estate-Solar#.VV0h6k_BzGc
• Broll Video and Image Selection Examples:
• http://www.nrg.com/renew/media-resources/
14. Racing Family
My family has been involved with NHRA racing for the past 50
years and own the Maple Grove Raceway in Reading,
Pennsylvania which was built by my wife’s great grandfather
15. Thank You
Should you have any additional questions, please call
me at 562.640.1758 or e-mail at
ffejdnalloh@hotmail.com
