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Condé Nast Italy - Voice First Experience

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How in Condé Nast Italy we strongly believe in voice and explain how we built our Alexa skills for Wired, Vanity Fair and La Cucina Italiana.

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Condé Nast Italy - Voice First Experience

  1. 1. VOICE FIRST EXPERIENCE MARCO VIGANO’ - DIGITAL CHIEF TECHNOLOGY OFFICER - @SASHA0423
  2. 2. CONDÉ NAST DIGITAL DIGITAL IMPACT 15M social fanbase NUMBERS • 7 digital brands; • Continuous growing; • Digital network with exclusive contents powered by a profiled audience. > > > TARGET> > > > 27M Unique Users professionista 283 I.C. smart 234 I.C. elite 350 I.C. 257 M PageViews 8M video audience BRANDS Fonte: GoogleAnalytics, Social Platforms, Audiweb
  3. 3. NEWS, CELEBRITIES & ENTERTAINMENT TECHNOLOGY & INNOVATION BEAUTY, WELLNESS & FASHION FOOD & CONVIVIALITYFASHION, STYLE FOR MEN FASHION, BEAUTY, CULTURE & INFLUENCING BRANDS
  4. 4. MAGAZINE AUDIENCE DIGITAL SOCIAL EVENTS
  5. 5. WHAT’S NEXT?
  6. 6. 1° STEP: FLASH BRIEFING
  7. 7. VOICE FIRST Vanity Fair and Wired Flash Briefing
  8. 8. users Echo Alexa dammi le notizie del giorno WIRED andVF Flash Briefing - Very simple way to distribute content, the VUI is defined by Amazon - up & running in few minutes - What do you need? An HTTPS endpoint with RSS or JSON content - You can also add audio or video RSS 1..N RSS 1..N
  9. 9. 2° STEP: CUSTOM SKILL
  10. 10. La Cucina Italian Custom Skill • Alexa, apri La Cucina Italiana • Alexa, apri La Cucina Italiana e dammi la ricetta di {oggi} • Alexa, apri La Cucina Italiana e trova una ricetta con {tagliatelle} e {funghi} • Video on Echo Show and Echo Spot
  11. 11. users Amazon Aurora Amazon Neptune Echo Alexa skill AWS Lambda Amazon S3 Amazon DynamoDB Alexa apri La Cucina Italiana e trova una ricetta con {tagliatelle} e {funghi} La Cucina Italiana Custom Skill USER DATA PERSISTA ! ASKTWICETHE SAM THING Wordpress CMS AWS Fargate AWS Lambda Graph DB Other Ingredients AWS X-Ray
  12. 12. BE HUNGRY FOR DATA
  13. 13. BE HUNGY OF DATA
  14. 14. while (true) improvements();
  15. 15. APL Alexa Presentation Language IN SKILL PURCHASE Video courses Buying recepie ingredients ACCOUNT LINKING Login with Condé Nast account IMPROVEMENTS
  16. 16. CONDÈ NAST VOICE FIRST EXPERIENCE THANK YOU MARCO VIGANO’ - DIGITAL CHIEF TECHNOLOGY OFFICER - @SASHA0423

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