How in Condé Nast Italy we strongly believe in voice and explain how we built our Alexa skills for Wired, Vanity Fair and La Cucina Italiana.

1. VOICE FIRST EXPERIENCE
MARCO VIGANO’ - DIGITAL CHIEF TECHNOLOGY OFFICER - @SASHA0423

2. CONDÉ NAST DIGITAL
DIGITAL
IMPACT
15M
social
fanbase
NUMBERS
• 7 digital brands;
• Continuous growing;
• Digital network with exclusive
contents powered by a profiled
audience.
> > > TARGET>
> > >
27M
Unique
Users
professionista
283 I.C.
smart
234 I.C.
elite
350 I.C.
257
M
PageViews
8M
video
audience
BRANDS
Fonte: GoogleAnalytics, Social Platforms, Audiweb

3. NEWS, CELEBRITIES & ENTERTAINMENT TECHNOLOGY & INNOVATION
BEAUTY, WELLNESS & FASHION FOOD & CONVIVIALITYFASHION, STYLE FOR MEN
FASHION, BEAUTY, CULTURE &
INFLUENCING
BRANDS

4. MAGAZINE
AUDIENCE
DIGITAL
SOCIAL EVENTS

5. WHAT’S NEXT?

7. 1° STEP: FLASH BRIEFING

8. VOICE FIRST
Vanity Fair and Wired Flash Briefing

9. users Echo
Alexa
dammi le notizie del
giorno
WIRED andVF Flash
Briefing
- Very simple way to
distribute content, the VUI
is defined by Amazon
- up & running in few
minutes
- What do you need?
An HTTPS endpoint with
RSS or JSON content
- You can also add audio or
video
RSS 1..N
RSS 1..N

10. 2° STEP: CUSTOM SKILL

12. La Cucina Italian
Custom Skill
• Alexa, apri La Cucina Italiana
• Alexa, apri La Cucina Italiana e dammi la
ricetta di {oggi}
• Alexa, apri La Cucina Italiana e trova una
ricetta con {tagliatelle} e {funghi}
• Video on Echo Show and Echo Spot

13. users
Amazon Aurora
Amazon Neptune
Echo Alexa skill AWS Lambda
Amazon S3
Amazon DynamoDB
Alexa
apri La Cucina Italiana
e trova una ricetta con
{tagliatelle} e {funghi}
La Cucina Italiana
Custom Skill
USER DATA PERSISTA
! ASKTWICETHE SAM
THING
Wordpress
CMS
AWS Fargate
AWS Lambda
Graph DB
Other Ingredients
AWS X-Ray

14. BE HUNGRY FOR DATA

15. BE HUNGY OF DATA

16. while (true) improvements();

17. APL
Alexa Presentation
Language
IN SKILL PURCHASE
Video courses
Buying recepie ingredients
ACCOUNT LINKING
Login with Condé Nast
account
IMPROVEMENTS

18. CONDÈ NAST VOICE FIRST
EXPERIENCE
THANK YOU
MARCO VIGANO’ - DIGITAL CHIEF TECHNOLOGY OFFICER - @SASHA0423