This document outlines a marketing plan and associated costs to promote hair, skincare, and cologne products targeted towards men aged 20 to 40. The plan includes print ads in magazines totaling $50,000, a $12,000 website and online presence, and $10,000 for social media marketing including videos. An opening party is budgeted at $10,000 for food and drinks, $30,000 to hire male models, $10,000 for a PR company, $3,000 for helpers and $10,000 for a DJ, totaling $135,000.