In the ever-changing world of social media, what shall marketers expect & get prepare for in 2017? Brought to you by CMRS, here are 10 of them.

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10 Things for a Likeable 2017

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The Social Landscape10
Source: Q3 2016 Results of Facebook, Twitter, LinkedIn, WeChat (Tencent), Weibo;
Instagram announcement, Jun 2016; We are Social’s Guide to Digital and Social 2016
LinkedIn Advertising Platform; Facebook Audience Insight, Dec 2016; Global Web Index, Q1 2016
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Live goes bite-sized for everyone9
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Periscope is one of the first
live platforms
Facebook rolled out live
for all users
Instagram implemented
live in 24-hour stories

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Live a better LIVE8
4
Do not rely on sound Make it Interactive
Utilise key-in CGs to help
later-joiners chip in

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User experience goes immersive7
5
360 is the new black
360-Degree
Video
360-Degree
Photo
Spatial Audio
Virtual Reality

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Bots: next-gen social CRM & e-commerce6
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Cross-device, always-on
customer service and information centre
Advanced social commerce
with bots
The rise of
Facebook Messenger
1 Billion+
Users
More
Bots…
Slack Kik Telegram

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Micro-moments matter5
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Intent-rich moments when
decisions are made and
preferences shaped.
Source: Google/TNS Connected Consumer Survey 2016

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Micro-moments matter5
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Turning micro-moments into engagement with customers
and building brand association

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China
Comprehensive e-commerce experience4
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Multi-Angle live-streaming
E-commerce integration into product release
Turn e-shopping into a reality
experience by VR, AR and 360 video
Adopt and blend in
“sponsoring” model in live

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UGC 2.0
Turn effortless contribution into art3
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UGC 1.0
Brands display content created by fans
UGC 2.0
brands take one more step to UPGRADE
these contents with design values.

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From admin to mascot
Transformation of platform spokesperson2
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A character ready to chit-chat
FAMILY or TEAM of mascots
to talk to different TA.
Be flexible in formats

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Audience Insights from Omni-channel1
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Competitor
Intelligence &
Benchmarks
Activation &
Acceleration
Awareness &
Perception Social Profiling
3rd Party Channels Branded Channels

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Creation
Consultancy
Insight
Engage

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Know more about us
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