ACCESSORIES D'CLASS is a Colombian company that produces and markets jewelry accessories with unique styles made from gemstones, metals, and other materials. Its mission is to satisfy consumer tastes and preferences with high quality products. Its vision is to be the leading jewelry sales and marketing company in Colombia by 2016, with 100% local market coverage and 50% regional market coverage. The company aims to create a business plan, analyze the market to determine customer needs, and implement marketing strategies to promote its products in Tulua city.

2. MISSION
Being a company dedicated to the
production and marketing of beauty
accessories with a unique style,
made from gemstones, semi-precious
metals and other materials obtaining
satisfy consumers according to their
tastes and preferences.

3. VISION
ACCESSORIES D'CLASS for 2016,
100% cover the local market, and
50% the Regional market,
projecting itself as the leader in
sales and marketing of jewelry with
high quality standards.

4. GENERAL OBJETIVES
•to create a business plan for the design cunning,
and formalization of the (micro enterprise)
ACCESORIOS D'CLASS micro enterprise.
to create an analysis of the marketing in order to
determine the needs of the jewerly y products
clients.
to design mecadotecny strategies in order for the
products to be known in tulua city.

5. VALUES
loyaity with clients by high-quality
products anda exlusive design.
creativity in the desigus for aur clients.
respect wilh aur clients when our products
are offered taking into account then
religions, customs, llices, etc.

6. DESCRIPTION
ACCESSORIES D'CLASS is a proyect that allowos the study
of factibility to create an enterprise of designing,
production and selling of jecuerly accesories lu the
execution a marketing research was donws wlcicle
allowea to analyse the section. The womeris prefernces
were also determined materials, desigus, quality,
shopping places, and the way to pay. The weakmesses
and strongs of the competence were to analyze
ACCESSORIES D'CLASS has rano materia of high quiality
anda guarantee it offers bargains, discounts and good
delivery service to the clients.

7. PRODUCT DESCRIPTION
The products marketed are: earrings, necklaces, bracelets,
rosaries and keychains, but what most will be produced ,
according to the survey, are: earrings, necklaces and bracelets.
The materials used in the elaboration of products will be fine
stones as: murano, pearls, steel and silver, that are preferred
by our customers.
To give a good product reference, materials that will be used
for the elaboration accessories is good quality, will check
that materials will not suffer de formation.
we give warranty for a specified time, by manufacturing
imperfections and material deterioration in transcurso of
warranty.

8. PRODUCT LIST
EARRINGS

9. BRACELETS

10. NECKLACES

11. ROSARY

12. KEYCHAINS

13. ORGANIGRAMME
MANAGER
MARIA YURI
ALZATE
SALES
MAIRA ALEJANDRA
VERONICA ANDREA
PRODUCTION
VERONICA ANDREA
MARIA YURI ALZATE
ASSISTENT
MAIRA ALEJANDRA

14. SERVICE METHODOLOGY
sales would be made across order , and we
have a stand or showcase in the house, where
the articles are fabricated, sales will be made
there as well.