The document discusses the impact of the internet on the fashion industry, highlighting the rise of online shopping and fashion startups. It provides examples from major fashion events and mentions the rapid growth of fashion e-commerce, as well as collaborative product development initiatives. The presentation also includes market growth rates and data on consumer behavior in purchasing fashion items online.

1. Fashion & Internet
Revolution !

2. michaela amort

3. claudia rosa lukas

4. michaela ambos

5. maria ratzinger

6. andreas klinger

7. Fashion Live

8. Burberry Prorsum. “3D” Show, London Fashion Week
Autumn/Winter 2010/11, Februar 2010
Prorsum ist die exklusive high end Linie des britischen Traditionshauses Burberry, das
seit ewig für DEN Trenchcoat sowie ein spezielles Karomuster berühmt ist.
• Aufzeichnung unter http://live.burberry.com/

9. Marc Jacobs. Show, New York Fashion Week
Fall/Winter 2010/11
• 1:1 Aufzeichnung des Livestreams auf der Website

10. Bernhard Willhelm. Präsentation, Paris Fashion Week
Autumn/Winter 2010/11
• Replay unter http://www.bernhard-willhelm.com/

12. Fashion Startups

13. „it‘s like everybody is
doing fashion now“
- Reeshma Sohoni
CEO Seedcamp

14. Market Size
Garmz targets a very attractive market
* CAGR 2,6% CAGR 2,5%
in bn !
World World Fashion E-Commerce is the
800 fastest growing segment
600 within the fashion industry
400 Europe
and within E-Commerce:
200 USA
Rest of
0 the world *** “I have purchased items on the
internet in the past 3 months”
20 7
2 0 11
20 4
20 5
20 6
08
20 9
20 0
12
0
1
0
0
0
0
20
20
Books
Fashion
81%
** CAGR 25,5% CAGR 22,7% DVD/Games
Europe Europe
Airline Tickets
in bn !
CAGR 24,8% CAGR 13,6% Electronics
80 World World 2005 2007
70 Music
60 France
50 UK 0% 20%
40 Germany
30 USA Sources:
20
Tot a l
10 Rest * Data Monitor - Global Apparel Retail, 2008;
Data Monitor – Apparel Retail in the United States, 2008
0 of the * * Data Monitor - Global Internet Retail, 2008;
Data Monitor – Online Retail in Germany, 2008;
Data Monitor – Online Retail in the United Kingdom, 2008;
world
20 7
2 0 11
20 4
20 5
20 6
08
20 9
20 0
20 2
13
Data Monitor – Online Retail in France, 2008;
0
1
1
0
0
0
0
* * * Nielsen Netrating – Global Online Shopping Report, 2008
20
20
Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 11

15. Marketplaces

16. etsy.com

17. dawanda.com

18. supermarkethq.com

19. marke-eigenbau.org

20. co-creation

21. shoesofprey.com

22. shoesofprey.com

23. laudividni.com

24. laudividni.com

25. youtailor.com

26. youtailor.com

27. discount communites

28. vente-privee.com

29. brands4friends.com

30. b2b

31. fits.me

32. worldonahangar.me

33. crowdsourcing /
collab prod
development

34. useabrand.com

35. Text
ustrendy.com

36. exuve.com

37. today we use websites to communicate about products
tomorrow we use websites to create products
- collaborative product development.

38. garmz.com
launch june 15th

39. garmz.com

40. Test runs
start your own
Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 18
fashion label

41. Test runs
if enough demand
Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 8
free market quality production

42. Test runs
sold in the webshop at
Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 17
market prices