Bud can provide them with more exciting virtual parties and more interesting interactions!
At Renren Party, an SNS game with over 2 million players, a Bud Brand Bar will be set up. The connection between the brand and bar/party will be built to raise brand awareness.
Meanwhile the Renren Like function will be added to the Bud Bar to encourage more users to pay attention to the public page of Bud, eventually leading to a large community of fans.
Their Page: http://page.renren.com/budweiser
DELL gathered its fans in RenRen to join a campaign called DELL PIGGY BANK, to save money for buying a new notebook together with their friends help.By this way, a promotion comes to a huge game between fans and their friends.
At last, DELL gatherd 2.3million Fans join the event, and sold out 953 notebooks in only 9 weeks, and then got a rise of ¥7 million in sale.