This document summarizes Heather Greenwood Davis' presentation on family travel blogging at the TBEX conference in Dublin in 2013. The presentation discusses tips for writing engaging family travel posts, including finding your unique stories and defining your own parameters. It also provides a case study of Heather's successful family travel blog GlobetrottingMama, highlighting what worked well for her blog such as traveling light with a clear purpose, and lessons she learned along the way like maintaining flexibility and limits on sharing personal information. Family travel represents a large market, and defining your audience and goals is important for success.

1. Family Travel Blogs
TBEX Microsession
Dublin 2013
Heather Greenwood Davis
GlobetrottingMama.com
@globetrottingmama
www.globetrottingmama.com
Living the life of a lifetime

2. The Path Ahead: Homework First
Why are you here?
What do you want to
get out of today’s
session?
How can I help?
How can you help
each other?

3. The Path Ahead: I’ll Go First
1. Tips for writing
great family travel
posts/articles
2. Case Study:
Globetrotting
Mama

4. My Rules for Family Travel Writing
1. Find the stories you can tell the best
2. Define your own parameters
3. Know why you’re writing

5. Tell YOUR Stories

6. Define YOUR Parameters
What’s a family?

7. Family Travel Stats
Peter Yesawich of
MMGY Global
• 40% of travelers have taken their kids along on a business trip
• 51% says kids have a major voice in choosing where they go and what they do
• Family Travel represents 40% of trips taken by Americans, largest segment of
leisure travel
• 100 million+ trips per year taken by adults with kids including grandparents (37%)
Ellen Ogintz, Taking
= $77 billion annually
the Kids
Kyle McCarthy,
Family Travel Forum
• Traditional family “married with biological kids” represents the minority of
American families

8. Why are YOU writing?
Who are you talking to and what are you
trying to tell them?

9. Case Study: Globetrotting Mama
What we did right:
Age
Travel light
Open itinerary
Clear sense of
purpose

10. Case Study: Globetrotting Mama
What we learned along the
way:
Can’t do it all
Pause
Who are these people?
Flexibility
Follow and Lead
Limits on sharing
Working on the road

11. Brands: Why it worked
- Partners not Sponsors
- Lifestyle Fit and Familiarity
-non-intrusive to our personal
goals

15. Increased Audience
Opportuinties
And so many more…