This is an exhibition planning document for an exhibit design course at IUPUI.

1. Falling in iLove
an exhibit planning document
Falling in
iLove
Cara
Lovati
Draft 1
2012
March 6
Exhibit
Planning
&Design

2. BIG IDEA:
iPhone technology mimics the way that people
communicate; as a result people form
relationships with their phones.
MAIN MESSAGES:
• Because people use their iPhones to
organize their lives and maintain
connections with friends and family, the
iPhone begins to embody existing
relationships with loved ones.
• An iPhone can be customized to the point
that it seems like a unique individual.
• The design of Apple products rewards loyal
customers and fosters product
relationships.
EXHIBIT GOALS:
• Visitors will learn about the technology
features of the iPhone that Make it seem
almost human
• Visitors will understand that people develop
an emotional connection with their iPhones
• Visitors will reflect on their own relationship
to technology
Falling in
iLove
Cara
Lovati
Draft 1
2012
March 6
Exhibit
Planning
&Design
TITLE: Falling in iLove

3. Communicate
Look
CONCEPT MAP
Falling in
iLove
Cara
Lovati
Draft 1
2012
March 6
Exhibit
Planning
&Design
Look
Use
Tech
Design
Life
Personality
Custom
Social
Meaning
(marke<ng)
Loved ones
Life
Embody
Falling
in
iLove
Being
Connected

4. GALLERY FLOOR PLAN
The way that visitors will move through the space will mimic the way that people develop relationships. The section headings that I
use here are not intended to be used in the final exhibit, but they should inform the way that content is presented.
Falling in
iLove
Cara
Lovati
Draft 1
2012
March 6
Exhibit
Planning
&Design
The First Date: This sec<on is an introduc<on to the
basics of the iPhone – history, features, design, etc.
Moving In: This sec<on shows the almost infinate number of ways
that the iPhone can be customized including cases, apps, sounds, etc.
Ge4ng “Sirious”: This sec<on
highlights Siri, a feature of the
iPhone 4s that is like a personal
assistant. Siri also has aLtude…
Double Date Cafe
Confession Corners
(see panel 1 for more info)
(See panel 3 for more info)
Siri Screenshots
(see panel 2 for more info)
Meet Friends and Family:
This sec<on features the
iPhone’s use as a tool that
connects you to those who
maRer most.

5. FLOOR PLAN AND CONCEPT MAP
Falling in
iLove
Cara
Lovati
Draft 1
2012
March 6
Exhibit
Planning
&Design
(See panel 3 for more info)
Siri Screenshots
Ge4ng “Sirious”
The First Date
Meet Friends
and Family
Moving In
Double Date Cafe
Embodiment
Design
Customiza<on

6. PANEL 1: Corner Confessional
In each corner of the room, there will be a flat
screen monitor mounted to a built in wall. The
Monitor will play movies on a loop of people
talking about their iPhones and responding to
prompts. The wall will feature two sets of
hanging headphones, plus addi<onal headphone
jacks, so that visitors can insert their own
headphones
Corner 1 (in between “The First Date” and “Meet Friends
and Family”): Par<cipants will share a person story about
buying their first iPhone.
Corner 2 (in between “Meet Friends and Family” and
“Moving In”): Par<cipants will share a personal story
about how their iPhone has helped them stay connected
to friends and family.
Corner 3 (in between “Moving In” and “GeLng
‘Sirious’”): Par<cipants will share their reac<ons to the
ques<on, “Are you in love with your iPhone?”
Falling in
iLove
Cara
Lovati
Draft 1
2012
March 6
Exhibit
Planning
&Design
“It’s always
by my side”

7. PANEL 2: Siri Screenshots
These will include screenshots submiRed by actual iPhone users. They will display Siri’s
intelligence and personality. The display of the screenshots is very organized and makes
them appear to be all the same. Visitors who read the conversa<ons between Siri and
iPhone users will see just how unique Siri can be .
Falling in
iLove
Cara
Lovati
Draft 1
2012
March 6
Exhibit
Planning
&Design

8. PANEL 3: Double Date Café
The Double Date Café will feature a gallery interpreter who will invite visitors to have
a seat and play around with their iPhones. In par<cular, the interpreter will show
visitors specific apps, games, or features (such as Bump) of iPhones that help them
interact with other iPhone users. The museum could have some iPod touches
available to rent, for those visitors that do not have iPhones.
The space will be surrounded by par<al walls that are The space should evoke the
look and feel of the Genius Bar that exists at Apple Stores. The space will feature high
wooden tables and black stools arranged so that a pair of people can go on a double
date with their iPhones. The outer walls will be par<al, allowing visitors siLng at the
bar to observe other visitors.
Falling in
iLove
Cara
Lovati
Draft 1
2012
March 6
Exhibit
Planning
&Design
Overhead View
Side
View

9. REFERENCES
Lindstrom, Mar<n. “You Love Your iPhone. Literally” The New York Times. 30 September,
2011.
Ng, Amanda. “iPhone Turns Users Into Junkies, Study Finds” The Huffington Post. 09 May,
2010
Falling in
iLove
Cara
Lovati
Draft 1
2012
March 6
Exhibit
Planning
&Design
hRp://www.flickr.com/photos/fuffer2005/3292164366/