This document provides biographical and educational information about Manuela Belli. It includes her name, contact information, languages spoken, educational history from 1992 to 2018 including graduating high school in Italy in 2011, earning a Bachelor's Degree in Interior Design in 2015, studying abroad in Portugal in 2017, and completing internships and earning a Master's Degree in Communication Design in 2018. It also lists software skills and areas of expertise. The document introduces Manuela and states she has always been curious and enjoyed traveling to discover new things and interact with people. It indicates she chose to become a Communication Designer because she is passionate about art, graphics, and using design to connect different worlds and solve problems.

1. ProjectsPo
Manuela Belli
ProjectsPortfolio
2018

2. 2
INFO manuela.belli@hotmail.it
+39 340 4148148
LANGUAGES Italian
English
Spanish
TIMELINE 1992 Born | Castellarano, Italy
2011 Diploma | Scientific High School, Sassuolo (MO), Italy
2014 Temporalia Time Design | Co - founder of a designer association
2015 Bachelor Degree | Interior Design, Politecnico di Milano
2017 Erasmus | IADE Creative University, Lisbon, Portugal
2018 Internship at Early Morning srl, Milan
2018 Internship at Circular Agency, Milan
2018 Master in Communication Design | Politecnico di Milano
KNOWLEDGE Suite Adobe | Ps, Ai, Id, Ae, Pr
Digital Strategy | Strategic Design
Content Creation
Art Direction
Branding
Ux_Ui
I’m Manuela!
I’ve always been an empathetic and curious person.
These characteristics of mine led me to travel and
visit places as much as I could. I love discovering new
things, interacting with people and sharing thoughts,
opinion and experiences.
Pheraphs, that’s the real reason why I choosed to
become a Communication Designer: I’ve always had
a passion for arts and graphic works in general, but I
believe that the most powerful thing that can happen
thank to this work is that I can relate with different
worlds, face different situations and solve problems. I
am sure that these operations allow the realization of
themostimportanteventinoursociety:theconnection
between people and the creation of communities.

3. 3
Index
4. Playce 6. Una Sera a Parigi5. SK Day Event
pag15
pag19
pag21
7. 8.Various Artwork Photography
pag23
pag26
1. Braino by Leroy Merlin 2. Netflix Playground 3. My Way
pag4
pag7
pag11

4. 4
DigitalStra
1.
Braino is a digital advertising project ideated for the brand LeroyMerlin during the final laboratory
of the master degree’s second year.
It was required to promote the actions of the brand in the CSR field, through the creation of a
fictional world.
With a native advertising technique we designed a campaign based on the world of Braino,
strictly divided in two sides leaded by the characters of Simone and Daniele and how they will
learn to collaborate with the help of the brand.
The campaign is divided in four main phases and the actions of Leroy Merlin will be revealed
only during the third phase, in order to engage the target and make it interested in this new
storytelling.
We created an editorial plan through the most important offline and online channels, posting
GIF and videos on Facebook, sending DEM to the users, creating a landing page and organizing
events in the stores. At the end of the campaign the Facebook page is converted as an official
page of “Leroy Merlin CSR”.
Braino by Leroy Merlin
LANDING PAGE
FACEBOOK POST
INTRODUCTION
DIGITALSTRATEGYCAMPAIGN

5. 5
ANALYSIS&CONCEPT
STRATEGYBRAND ANALYSIS
STAGESCSR COMPETITORS BENEFITS
User
No profit
Choosing Leroy Merlin
you choose to become
part of a virtuous circle
Company
Profit
To build processes,
to supply material
and knowhow
METAPHOR
The window as an opening between two opposite worlds for a new
communication and a union.
Teasing
Input
CTA
Reflection
Consolidation
Comprehension
VALUES
Quality
Freshness
Growth
Sharing
Inclusion
Model
UNIC SELLING
PROPOSITION
Do it yourself,
for everybody else.

6. OUTPUT
6
Watch the trailer here
FICTIONAL WORLD
& CONTENTS
We created various contents that
would have been published during
a three-months long strategy,
through either online and offline
channels. Every creative content
follows a storytelling that takes
place in a fictional world called
Braino. The main characters are
Simone and Daniele, very different
neighbors that will learn to
collaborate with each other with
the help of Leroy Merlin’s main
values.
Watch the sketch here Watch the sketch here Watch the sketch here
STEP 1 STEP 2 STEP 3

7. 7
STRATEGICDESIGN
2.Netflix Playground
INTRODUCTION
Netflix Playground: edutainment format as a new strategic asset to upgrade
and relocate the brand position within the italian market.
The entertainment is changing. Technological and digital developments have led to a variation
of the traditional ways of television viewing. Nowadays the entertainment has been taken
over by the online world and the leading position in this field is held by the brand Netflix.
The Californian company has adapted its service to the needs of different time scenarios,
constantly aiming for excellence. At a time when the scenario of the digital entertainment
sees the number of competitors growing exponentially, the question is: how can the leader
brand maintain the loyalty of its subscribers and its USP? Netflix Playground is the answer
to this question. Playground is an additional service of the famous streaming platform,
oriented to the younger users. The aim of the service is teaching a foreign language to the
Netflix subscribers’ children in the italian market. Playground’s teaching method is based
on the edutainment format: it combines fun and learning together in one service, using the
advantages provided by the original contents of brand Netflix. Through this operation Netflix
starts an upgrade of his business model, relocating his position in the modern-day market.
Thanks to the presentation of a reliable service, which is able to educate the younger target
and engaging it at the same time, Netflix ensures the loyalty of his users for the near future
and so it differs from the other players in the market.
Take a look to the complete thesis here
AVATAR ICONS BOOK THESIS

8. 8
BRANDANALYSIS
WHO IS NETFLIX?
The project started with a wide and detailed
analysis about Netflix brand.
Netflix is a worldwide OTT television, leader
in the entertainment field.
In 2011 it started to produce its own content,
called Netflix Originals.
It’s a brand young and cool, with a strong
authority and several possibile way of
development.
KEYWORDS
LOYALTY
CONVERSION
EDUTAINMENT
TARGET
Alpha
Generation
Parents
Users
Buyers
PROBLEM STATEMENT
What can Netflix do to mantain future clients’
loyalty through a new service and, at the same
time, to give valuable benefits in addition to
entertainment?
One parallel service of Netflix main purpose:
an online hub of english exercises linked
to Netflix Orginals cartoon’s pragmatic,
withtin the italian marketplace.

9. 9
OUTPUT
Parallel platform to Netflix main service.
Hub of exercises with the aim of teaching
english to Netflix subscribers’ kids, within
the italian market.
Each avatar has also a real version: a Binger IoT gadget. This
Binger allows the connection between the digital universe of
the hub and the real world.
Through IoT technology, this item detects words said in real
world that have been already heard during online exercises.
When the user recognises the word, he can repeat it recording
it with the gadget. Later, he can check if it was the correct
answer in the website’s Spotted section, and he can gain
points to win a free month subscription of Netflix Premium
version, becoming a benefit also for the owner of the account
(that it would likely be one of the parents).
Favorite Originals
Exercises suggested according to
favorite cartoons
Exercises suggested according to
exercises categories
Exercises suggested according to
exercises previously done
Live Challenge
Friends/Chat
Scores
Spotted
Exercises of the same category
divided by difficulty level
BINGER IOT GADGETHOME
12
4
3
5
1. Screen LED
2. Speaker
3. REC botton
4. Microphone
5. USB charger

10. 10
OUTPUT
Take a look to the video here
PROMOTIONAL CAMPAIGNPLATFORM SCREENS
TYPE OF EXERCISES
Examples of screen (from top to bottom):
• example of Quiz exercise
• example of Live Challenge exercise
• Friends / Chat screen
For the promotion of the new services I planned
a campaign both online and offline, with a presentation event
for families in Milan. The service is for a young audience but
the promotional campaign is directed to parents, the ones
who own the Netflix account.
Example of Instagram
Story promotional video.
Campaign timing:
3 steps during
3 months
Channels:
• Instagram | Facebook
Twitter | Linkedin
official Netflix
account
• Newsletter
• Netflix App
• Offline event at
BASE Milano
Matchy
Matchy
Memory
Sing It
Live Challenge
Quiz
Feelings
Idioms
Say It

11. 11
AppDevelo
My Way is an app meant for girls and their hairdresser, proposed for the O-way brand during
a course in the first year of master degree. The main scope is to create a sort of a personal diary
with several options, like a hair care training program, a treatments calendar, an e-commerce
of the O-way products.
At the same time there is the purpose to create a network between clients and hairdresser
that could simplify the booking process in the hairdressing saloons. Added to the study of the
workflow and the design of the app, it was required to create a sort of an advertising video.
3.
INTRODUCTION
Watch the video here
My Way
VIDEO PRESENTATION
APPDEVELOPMENT

12. 12
ANALYSIS
OPPORTUNITIES
O-way is an italian brand for hair-care
and hair products, with one common
line: every single product that they sell
is organic, everything is made by natural
products.
Why did we choose O-way?
• Young and fresh brand image
• They care about environmental
sustainability
• Strong values like high quality
and transparency
TARGET
Women that care about
the health of their hair
but they don’t go to the
hairdresser very often.
Female
20/30 y.o.
CUSTOMIZATION
To create something
that the user gets attach to
PERSONAL CARE
To get knoledge about what
the user need for her hair
PROFESSIONALITY
To build a relationship
of trust
BOOKING
Immediacy and ease booking
an appointment
INFORMATION
Handy information about
hair and hair care
HAIR - TRAINING
Customize training
to strengthen the hair

13. 13
Menu
Products List
Options / Info / Preferences
Schedule / Agenda
Home
Personal Profile
Community / Chat
Product Info / E-commerce
Products Filters
Personal Profile
History / Calendar
Community
Home / Daily QuoteInitial Test
Initial Test
MAINTASKFLOWS
HAIRDRESSER
VERSION

14. 14
+= +
PROXIMA NOVA REGULAR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
PROXIMA NOVA LIGHT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww
Xx Yy Zz
PROXIMA NOVA SEMIBOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
PROXIMA NOVA THIN
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
TYPOGRAPHY
APP COLOR
VERSIONS
LOUNCHER & LOGO
VIDEO PRESENTATION
COLOR PALETTE
STROKE ICONS SET
The entire app can be
customize choosing
the user’s hair color.
It will change the color
palette of each screen.
1. Brunette
2. Red Passion
3. Blacky
4. Colorful
5. Blondie
1 2 3 4 5
The purpose of the
video presentation is the
explanation of the app
functions. On the other
hand, it wants to be a funny
trailer, in order to catch the
viewer’s attention and to get
them curious about the app.
Watch the video here
VISUALASPECTS
R: 0
G: 135
B : 109
R: 237
G: 107
B : 97
R: 65
G: 185
B : 81
R: 249
G: 204
B : 199
R: 249
G: 193
B : 37

15. 15
Playce is an app designed during a course concerning interaction design. The aim of the app
is to create a platform for people that want to discover a new city in an unusual way, following
a path between several spots created by the users themselves. The experience proposed to
the users could be resumed in a “citytour team-game”, so adding the opportunity to meet new
people while discovering new places.
The development of the app was a global project. The first step has been an initial benchmark
of the current market and the needs of the target, followed by the detailed study of the user
flows of the app. After that it has been the time of the design of the layout and screens, the
effective mock-up of the app and the creation of a video tutorial.
4.Playce
INTRODUCTION
VIDEO PRESENTATION
INTERACTIONDESIGNAPP

16. 16
PROBLEMSTATEMENT
STRENGHTS
KEY INSIGHTS
USERPROFILE&CUSTOMERJOURNEY
Boredom
Few opportunities
No new meetings
Concern using
meeting app
We organized various interviews and quiz to detect the most
common problems with the use of meeting apps and city-tour
apps.
After that step, we developed the concept for Playce,
an service that combines these two types of apps. We settled
up a sample-game of the experience that the user would have
tried by using Playce and this helped us to point out some key
insights for the development of the entire app.
Search for events
Organize with the team
Meeting Time
Find the stops in the map
Explore the city
End of the game
Goodbye time
Feedback and thought
ANALYSIS
Gamification
Aggregation
Reliable Service
Free App

17. 17
Personality Test
Login
Event List
Personal Profile
People you met
Active Chat
Feedback about you
Video - Stories
Check - in Game
Stop Details
Record a Video - Story
Map of the Game
Stop List
Add a Stop / an Event
Add Details to a New Stop
Event Details
DURING
THE GAME
MAINTASKFLOWS

18. 18
TYPOGRAPHY
LOUNCHER GRID & LAYOUT
STROKE ICONS SET
COLOR PALETTE
MONTSERRAT REGULAR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
MONTSERRAT LIGHT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
OPEN SANS REGULAR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
OPEN SANS LIGHT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Play Place Playce
EVENT
GREEN FILTER
Event to come
BLACK FILTER
Past event
Icon Dimension
Cover
Location | Theme
Date | People
Nature | Culture | Fun
HEADER Add Event or Stop | User Profile
R: 42
G: 89
B : 81
R: 71
G: 149
B : 136
VISUALASPECTS

19. INTRODUCTION&VISUALASPECTS
19
ArtDirection
This poster has been created in occasion of the SK Day event in Peniche beach in Portugal.
This is a sport event involving Surf, Skate and BMX with athletes from all around the world.
The poster had to be printed through serigraphy technique, so two colors only were allowed.
The main goal of this project was to show knowledge and mastery in the use of typographic
grid, in using and breaking the grid itself. Furthermore it was required to show knowledge and
mastery in the use of typography (sizes, color, weight of text spot, between-lines,
between-letters, used typeface).
5. SK Day event
POSTERARTDIRECTION
Surf BMXSkate
SYMBOLS LEGEND
#B51515
C: 20
M: 100
Y: 99
K: 12
#1358AA
C: 92
M: 65
Y: 0
K: 0
COLOR PALETTE
MACULA
A B C D E F G H I J K L M N O P Q R S T U V
w x y Z
GOTHAM
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
TYPOGRAPHY

20. OUTPUT
20
SURF
BMX
SKATE
PENICHE
Supertubos Beach
From 12pm To 12am
JUNE 11TH 2016
Nyjah Imani Huston
Paul Rodriguez, Jr.
Garrett Reynolds
Jamie Bestwick
RobertKellySlater
“Mick”Fanning
SURF
PENICHE_Supertubos Beach
From 12 pm To 12 am
JUNE 11TH 2016
www.sk-day.com
Robert Kelly Slater
Born February 11, 1972 is an American professional surfer known for
his competitive prowess and style. He has been crowned World Surf
League Champion a record 11 times, including 5 consecutive titles in
1994–98. He is the youngest (at age 20) and the oldest (at age 39)
to win the title. Upon winning his 5th world title in 1997, Slater passed
Australian surfer Mark Richards to become the most successful
champion in the history of the sport.
Michael Eugene “Mick” Fanning
Nicknamed “White Lightning” (born June 13, 1981), is an Australian
professsional surfer. Fanning won the 2007, 2009 and 2013 ASP World
Tour. In 2015, Fanning survived an encounter with what is suspected
to be a great white shark during the J-Bay Open finals in Jeffreys Bay,
South Africa.
Nyjah Imani Huston
Born November 30, 1994 is an American professional skateboarder
and was the overall champion at the Street League Skateboarding
(SLS) competition series in 2010, 2012, 2014 and 2015. As of May 19,
2013, Huston has won more prize money than any other skateboarder
in history. In 2014, Huston ranked #5 on FoxWeekly’s ‘Top 15 Most
Influential Skateboarders of All-Time’.
Paul Rodriguez
Jr. (born December 31, 1984), also known by his nickname P-Rod, is an
American professional street skateboarder and actor. Rodriguez has won
a total of eightmedals at the X Games, four of them gold, with the most
recent first place victory occurring in Los Angeles, United States (U.S.)
in July 2012. P-rod is a father and had a big impact on the skate scene.
SURF _ SKATE _ BMX
Garret Reynolds
As a 16 year old, Reynolds surprised everyone when he finished the year
in seventh place in the 2005 Dew Cup standings. A threat on the park
course, it’s his accomplishments in street competitions that separate him
from the pack. In 2007, Reynolds took gold at X Games Brazil, X Games
Mexico and X Games Dubai, finishing fourth in the X Games 13 street contest.
Jamie Bestwick
Is a BMX rider from Nottingham, United Kingdom. Born on July 8,
1971, he started riding BMX with his friends at 10 years old. Jamie only
competed in BMX events for fun. Riding his bike was just a way to
hang out with his friends. After he finished school, his first priority
was working as a mechanic for an airline company in England and he
thought that was going to be his career.
BMX
SKATE
BMX
Both the versions of the poster have been created with a simple and clear idea: each sport
is represented by a simbolic line declined in two versions.
Surf is symbolized bu a wavy line, that it refears to the waves of the sea. Skate is linked to
straight lines, refearring to the installations that you can find in a skate park. Last, BMX is
represented by dot lines, in attempt to remind you the bike wheels.
These lines together create a pattern that characterises and defines the layout of the poster,
creating at the same time a nice optical effect.
FLYER MOCKUP
GRIDANDLAYOUT

21. MotionDesig
INTRODUCTION
21
This video has been ideated during Motion Design course at IADE university, attended during
my Erasmus program.
After have chosen a book it was required to create a video of the initial credits of an
hypothetical movie, using programs like After Effects or Maya.
“Una Sera a Parigi” is a romantic novel settled in Paris, with a vintage atmosphere
and a hint
of mistery.
6.Una Sera a Parigi
MOTIONDESIGNVIDEO
VIDEO SCENES

22. BOOKTRAILER
CONCEPT&OUTPUT
22
Scene 1-2
Scene 3-4
Scene 5-6
MUSIC
Dance of the Sugar Plum Fairy, The Nutcracker Suite, Op 71a (Piotr Ilitch Tchaikovsky)
Esther Garcia
STORYBOARD
BELLEROSE
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
TYPOGRAPHY
Watch the trailer here

23. 23
ArtDirection
Series of personal artworks.
1. Contax Event Poster
Poster created for a fictional event held for the re-launch of the Contax brand, with the partnership
of Vitra Museum.
2. Crossing Branches Poster
Poster created for the Caves exhibition in Antonia Jannone gallery, Milan.
3. Usless Poster
Artwork created playing with typography.
4. Jain Vinyl Packaging
Artwork created during the Direçao de Arte course at IADE University (Lisbon),
for a new hypothetical vinyL cover of the “Zanaka” album by Jain.
7. Various Artworks
ARTDIRECTION
INTRODUCTION

24. ARTWORKS
24
1. 2.

25. 3. 4.
ARTWORKS
25

26. 26
Photography
8.Photography
Photography project developed during Erasmus experience in Lisbon.
The theme of the project is clear: Lisbon is characterized by unique buldings, decadent and
fascinating at the same time. The project starts from a wider view and then closes-up to the
details of azulejos, typical tiles that characterize Lisbon’s buildings.
LISBOA
Take a look to the album here
PHOTOGRAPHYPROJECT

27. 27
8.Photography
ANOTHERLIFE
Mini - photography project about Straight Photography technique.
Pictures taken in Cemitério dos Prazeres (Cemetery of Pleasures), in Lisbon.
PhotographyPHOTOGRAPHYPROJECT

28. 28
8.Photography
WHATAREYOULOOKINGAT?
Mini - photography project about French Humanism technique.
Pictures taken in Porto, Sintra, Lisbon and Carcavelos.
PhotographyPHOTOGRAPHYPROJECT

29. 29
WHATAREYOULOOKINGAT?