Fall2015 amergovtweek6lecture11media
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This document summarizes a lecture about media and its role in American government. It discusses the basics of media including types and audiences. It covers the historical evolution of media from partisan presses to today's major conglomerates owning most media. It also discusses journalists, their roles and demographics, as well as the Washington press corps. Finally, it outlines media's role in shaping public opinion and impacting politics through behaviors like horserace journalism and the relationship between politics and public relations.
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Fall2015 amergovtweek6lecture11media
- 1. WEEK #6 LECTURE #11 MEDIA AMERICAN GOVERNMENT PROFESSOR ANAND SHASTRI FALL 2015
- 2. MEDIA OUTLINE PART 1) BASICS, MEDIA TYPES & THE AUDIENCE PART 2) HISTORICAL EVOLUTION OF MEDIA PART 3) JOURNALISTS PART 4) MEDIA ROLE IN & IMPACT ON POLITICS
- 3. PART 1) BASICS, MEDIA TYPES & THE AUDIENCE
- 4. BASICS OF THE MEDIA #1 STATISTICS • 170 MIL. + USE FACEBOOK, AVERAGE 130 FRIENDS, • 40% OF ONE’S YEAR SOME TYPES OF MEDIA CONSUMPTION • MORE TV SETS IN A HOUSEHOLD THAN THERE ARE TOILETS FUNCTIONS: 1) PROVIDING OBJECTIVE COVERAGE OF EVENTS, 2) FACILITATING PUBLIC DEBATE, 3) SERVING AS GOVERNMENT WATCHDOG
- 5. BASICS OF THE MEDIA #2 MEDIA: PLURAL OF MEDIUM, AGENCY THROUGH WHICH COMMUNICATION BETWEEN 2 DIFFERENT ENTITIES TAKES PLACE MASS MEDIA (PG. 554) PEOPLE CONSUMERS (PG. 555-556) TRADITIONALISTS INTEGRATORS NET-NEWSERS DISENGAGED
- 6. MEDIA TYPES • NEWSPAPERS & MAGAZINES: MAJOR DECLINE, APPEAL OF, PROBLEMS WITH • RADIO: MORE PERSONAL, “FIRESIDE”, 99% OWN RADIO, NON- COMMERCIAL, ALSO CONSERVATIVE • TV: UNPARALLELED, 82% OWN+1, 80% CABLE, NARROWCASTING • INTERNET: 78% USE WEB, 61% GET INTERNET NEWS, BLOGS, HYPER- POLARIZATION, OBAMA & DEMS
- 7. PART 2) HISTORICAL EVOLUTION OF MEDIA
- 8. PRE-REVOLUTION & LATER PARTISAN PRESS • NEWS MEDIA MAINLY PREPARE OFFICIAL DOCUMENTS, PAMPHLETS & RELIGIOUS BOOKS, VERY LITTLE POL NEWS • FED/ANTI-FED BATTLE BROUGHT IN PARTISAN PRESS, NEWSPAPERS OFFICIALLY SUPPORTED A PARTICULAR POLITICAL PARTY, “PREACH TO CHOIR” • YELLOW JOURNALISM (SENSATIONALISM)
- 9. MASS MEDIA TODAY • MAJOR CONGLOMERATES, 6 CORPORATIONS OWN ALMOST ALL MEDIA • 5 TIMES $$ ADVERTISING THAN CIRCULATION • IS THIS OLIGARCHY?
- 10. CONCENTRATION OF MEDIA MEANS? • COMMERCIAL BIAS • LESS EMPHASIS ON POLITICAL NEWS • SENSATIONALISM FOCUS ON TRAGEDY + SCANDALS • CONFLICT OF INTEREST
- 11. REGULATION OF MEDIA THEN & NOW • FEDERAL COMMUNICATIONS COMMISSION 1934 FED COMM ACT 1) EQUAL TIME RULE (ENDING UP OFTEN NO TIME) 2) FAIRNESS DOCTRINE 3) RIGHT OF REBUTTAL
- 13. ROLES OF JOURNALISTS • GATEKEEPERS (PG. 569) • DISSEMINATORS • INTERPRETORS/INVESTIGATORS (MUCKRAKERS PG. 570) • PUBLIC MOBILIZERS (CIVIC JOURNALISM PG. 570)
- 14. JOURNALIST DEMOGRAPHICS • MORE MALE THAN GENERAL POPULATION • MORE WHITE THAN GENERAL POPULATION • MORE CATHOLIC AND JEWISH • MUCH LESS REPUBLICAN, ALTHOUGH DEM ID 35%
- 15. WASHINGTON PRESS CORPS • REVOLVING DOOR (PG. 574) • PUNDIT (PG. 574) • ENDORSEMENTS (OFTEN THE FLASHIER) • ARE THEY AN INSTITUTION?
- 16. PART 4) MEDIA ROLE IN & IMPACT ON POLITICS
- 17. SHAPING PUBLIC OPINION • AGENDA SETTING • PRIMING (PG. 576) • FRAMING (PG. 576) • PERSUASION BY PROFESSIONAL COMMENTATORS
- 18. NEGATIVE MEDIA BEHAVIOR • HORSE-RACE JOURNALISM • EMPHASIZE IMAGE (SOUND BITE) • SCANDAL WATCHING (FEEDING FRENZY) (PG. 581)
- 19. POLITICS & PR • PERMANENT CAMPAIGN (PG. 582) • NEWS MANAGEMENT (PG. 582) • SPIN (PG. 582) • LEAKS AND TRIAL BALLOON (PG. 583)
- 20. ACCOUNTABILITY: CITIZENS AND MEDIA • POLITICAL ACCOUNTABILITY • NEW MEDIA • DOES TECHNOLOGY REDUCE OR INCREASE ACCOUNTABILITY?