This document discusses the concept of "fakexury" and how brands like Vetements in 2014 questioned notions of luxury fashion. It explores how Vetements stuck to high price tags without providing high quality, making people question what luxury really means. It also discusses how 2017 trends may involve DIY customization of clothing, mixing luxury pieces with sportswear. Influences include markets and thrift stores where fakes are sold. The goal is to make something seen as having little value appear luxurious and valuable through customization.

1. Luxury is often depicted by price and quality; the most opulent pieces are
valued due to their unattainability to the regular public. This idea of
aspiration and indulgence is what sets big name brands such as Gucci,
Louise Vuitton and Fendi apart from other brands that offer more realistic
leverage. In 2014 when Vetements took it’s front stage seat in fashion;
many questioned the true intentions of the brand- and whether it was a
gimmick or mocking the world of luxury fashion.
FAKEXURY
This speculation was due to the fact the this “luxury” brand did not supply grandeur quality but did however stick to the
large price tags. This really made people question what the term “luxury” really meant.
In the 2017 I think well be seeing a lot more DIY and customisation of clothing. The previous year really focused on
oversized sportswear which I don’t see quickly going out of fashion- which is why I believe there will be a mismatch of
sportswear and luxury pieces. This has been foreshadowed in the menswear AW17 shows especially in the Louis Vuitton X
Supreme collaboration which took the elegant tailoring of LV and gave it a streetwear twist from the Supreme sportswear.

3. I drew influences from the idea
of markets, carboots and thrift
stalls as I believe this is where
fakes and copies stereotypically
come from essentially.
This idea of trashiness through fakes is what has inspired
me. It would be interesting to see if something that so
many people find to hold little value could be made to be
seen luxurious and valuable.
Usually fakes (e.g bags at a market) will be embellished
with extra gold, chains, diamantes and print ect to push
the idea of luxury.
I don’t wish to fake or cheat a brands but use it to revamp
and customise existing pieces ect and creating vulgar,
eccentric and egocentric.

4. AW17VIVIENNEWESTWOOD
LOUISVUITTONXSUPREME
GUCCI

5. STREET
STYLE
I believe these street style images explore
some of the themes I was trying to portray.
I believe there is a variety of ways to drive
this trend forward. I wanted to
keep the examples broad to
show that this trend can
be adapted to anyone's
personal style. We
can use a variety
of techniques
to customise as
shown in the
images.

6. VETEMENTS, £1037
H&M, £29.99
MAHARISHI, £130
ASOS, £27
URBAN RENEWAL, £75
MOLLY GODDARD, £725
ZARA, £79.99
MISS SELFRIDGE, £30
VALENTINO, £954
DOES HIGH
STREET COPY
HIGH FASHION?

7. GOSHA RUBCHINSKIY X FILA
KENZO X H&M
VETEMENTS X JUICY COUTURE
C L B R T O SO A O A I N
GUCCI X TREVOR ANDREWS (GUCCIGHOST)
RAF SIMONS X DAVID SIMS
GUESS ORIGIONALS X A$AP ROCKY
SUPREME X
LOUIS VUITTON

8. I believe that the colour scheme will provide a sense of rich and deep
colours such as deep royal blues; emerald greens and ruby reds.
However with the fact that we are customising and revamping the idea
of luxury; I believe there will be added touches of all colours-
predominantly pinks, browns and golds. Although colour plays a big part
in the customisation of this new trend, the added textures and
accessories to the pieces play a huge part. This could include beading,
feathers, diamantes, embroider, patches ect.
Colour Scheme and Accentuation

9. Websites such as Etsy and Asos marketplace have
raised in popularity and have become a way to
make finding customised fashion more accessible.
From the graph below you can see that since being
created, Topshop Finds has not been used as much
as anticipated due to people not being so aware of
the function of the website. I believe this is why
the new collection should still act on the same
trend to also push Topshop Finds
Topshop released “Topshop Finds”
in 2016 which helps customers find
recycled, customised, reconstructed
clothes. This followed the way of the
popular Urban Renewal from Urban
Outfitters.

10. Keeping make up quite neutral
and minimal but with an added
strong accentuation (mostly
bright colours around eyes) will
not distract from the bold
kitsch style of the clothing
however still draw a relation to
the clothing and styling.
MAKE UP