Fair trade principles include paying fair prices and providing credit to farmers, fair labor conditions, direct trade, democratic organizations, community development and environmental sustainability. Three-fourths of consumers consider social and environmental factors when shopping and over 75% of those familiar with fair trade trust the certification label. The US fair trade market includes coffee, bananas, tea, cocoa, sugar and other products. Fair trade has benefited over 5 million producers and families since 1998, generating $200 million in additional income and $14 million for community development in 2009.