This presentation explores the impact that mobile apps can have on helping businesses small and large to decrease cost, grow revenue and operate more efficiently. Mobile apps are changing the way that businesses operate and this information will give you a glimpse of what is possible along with the potential impact that enterprise mobile apps can have on your business.

2. We see it everywhere — headlines affirming the growth of mobile apps
while proclaiming the myriad benefits a business can achieve by
developing a killer custom app. Many businesses, especially startups or
small businesses, may not understand the true scope of this movement
and what it can actually mean for their businesses, though.
Here are some statistics you should be paying
attention to…

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Increasedfield selling time by 28%
Eliminatedredundant activities by 27%
The Yankee Group, in its “Anywhere Enterprise”
survey, concluded that custom productivity /sales
apps:

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Increasedwin rates by 26%
Reducedsales call costs by 25%

5. 5
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Increased
forecast accuracy by 25%
Decreasedadministrative time by 24%

6. Decreasedsales cycle by 23%7

7. Basically, if you’re not developing or implementing a
custom productivity app solution for your enterprise
operation, you’re leaving a significant amount of
revenue on the table for no reason.

8. … standardized sales collateral, the ability to
create proposals on the run, etc.
This is particularly true for organizations
that rely on outside sales…
You want your field staff armed with the most recent
information (like pricing, inventory, etc.) and…
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9. Custom productivity apps present the
best and most cost-efficient way to do
this — by far. The increase in revenue
and decrease in expenditures will pay
for any custom app development
costs many times over.

10. Taken another step further, Gartner predicted that
by 2017, 25% of all enterprises will have their own
enterprise app store

11. … this means that they can build specific app
suites for individual business units, titles, and
responsibilities; each will have a set of apps
designed for them specifically. Your employees
have access to the tools they need without
being weighed down by the tools that they do
not. Your IT has more control over both
network and networked device security and
your employees have greater access to
beneficial productivity tools and services
specified for their job level, title, and
responsibility.

12. The North American market for mobile
office applications is expected to nearly
quadruple by 2015.
Other statistical musings…

13. Over 40% of businesses using mobile apps cite increased productivity
as one of the primary driving factors behind their app development
and/or deployment.
That number balloons to nearly 60% for small businesses.

14. Furthermore, over 70% of small businesses use apps
in their operations.

15. Productivity apps are used widely and usage will continue to grow at a
prodigious rate. They represent real business gains when well conceptualized
and implemented.
If your operations team is not all over this, you need a new operations
team.
The Verdict

16. Apps That Make Business Sense
About Us
At Copper Mobile, we excel at one thing above all others — building apps that make business sense. As one
of the only enterprise-specific mobile firms in the country, no other mobile app provider can compete with
our ability to help our clients build, deploy, and ultimately turn their mobile strategies into real business
returns.
That's who we are. That's what we do. That's what we've done hundreds of times before.
Contact us today to find out why we are more than an app developer — we're your partner for all things mobile.
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