FACEBOOK PLATFORM

Facebook has over 200 million active users and is the leading social network platform. It generates revenues through traditional advertising like banners and links, as well as newer interactive marketing opportunities using user data and engagement. To attract investors, key monetization opportunities that could be highlighted include leveraging user data through micro-segmentation, encouraging user brand ambassadorship, sponsored challenges and gifts, and an application developer incentive fund. Balancing growth and monetization strategies, Facebook aims to broaden its product line through acquisitions while moving quickly, and pursue a long-tail advertising strategy targeting a wide range of advertisers.