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Policy PrimerPolicy Primer
Unraveling the Terms of ServiceUnraveling the Terms of Service
Helen Pidoulas
25 October 2010
What is Facebook?
People can:People can:
Add friendsAdd friends
Share photos & status updatesShare photos & status updates
Play games onlinePlay games online
Join groupsJoin groups
Collaborate in other ways…Collaborate in other ways…
(Facebook, 2010)
Create an accountCreate an account
 You're over 18 years
 Between 13-18 (parents
supervision)
You can join if:You can join if:
 You're under 13 years
 You're a convicted sex offender
You can't join if:You can't join if:
So, what's the catch?So, what's the catch?
 You have to accept
Facebook's Terms of
Service (Facebook,
2010)
How do you join?How do you join?
What does that mean?What does that mean?
In a nutshell:In a nutshell:
Less privacy
(Privacy and the Internet, 2008)
Targeted advertising
Digital history
Its all fun and games...Its all fun and games...
Until someone gets hurtUntil someone gets hurt
 Harassment
 Bullying
 Stolen identities
DELETED!!!!DELETED!!!!
But I'm innocent! I swear!But I'm innocent! I swear!
 Too late
 Oh, and your data is mine
You should review our Terms of
Service for the reasons why...
There's so much to read!There's so much to read!
Read the terms and
you'll learn...
Facebook owns your:Facebook owns your:
 Photos, posts, friends and their feeds
Facebook sells you:Facebook sells you:
 With your implied consent
 Using targeted ads
Termination
What you can't do
Copyright
Ownership
3rd
parties
Privacy
Reading the terms only takesReading the terms only takes
you so far...you so far...
Read & learn
about your online
privacy
(Goettke & Christiana,
2007)
Check that your
privacy settings
are high
(Introna, 1997)
Poster beware:
It all belongs to
you
Too important to miss:Too important to miss:
Free, is not really free. The price is your privacy in
this online life. (Lyon, 2002)
ReferencesReferences
(1998) Summary of the Digital Millennium Copyright Act. The UCLA Online Institute for Cyberspace Law and
Policy. Retrieved from: http://gseis.ucla.edu/iclp/dmca1.htm
(2006). Six Tips to Protect Your S earch Privacy. Retrieved from:
http://www.eff.org/wp/six-tips-protect -your-search-privacy
(2008). Privacy a nd the Internet: Trave lling in Cyberspace S afely. Re trieved from:
http://www.privac yrights .org/fs/fs1 8-cyb.htm
Barlow, J. P. (1996). A Dec laration of the Indep enden ce of Cybe rsp ace . Re trieved from:
https://projects .eff.org/~bar low/Declaration-Final.html
Bowrey, K. & Rimmer, M. (2002), Rip, Mix, Burn: The Politics of Peer to Pe er and Copyright Law in First
Monday, 7(8). Retrieved from: http://firstmonday.org/htbin/cgiwrap /bin/ojs/index.php/fm/article/vie w/974/895
Fa cebook.com (2010). Facebook: Term s of S ervice. Retrieved from http://www.faceb ook.com/terms.php?ref=pf
Goe ttke, R., & Christiana, J. (2007). Privacy an d Online S ocial Net working Website s. Computer Sc ien ce 199r:
Special Topics in Compu ter Sc ien ce Computation and Socie ty: Privac y and Tech nology. Retrieved from:
http://www.ee cs.harvard.edu/cs 199r/fp/RichJ oe.pdf
Harris, L. (2009). Advanc ing Global Internet Freedom . Retrieved from:
http://blogs.reuters.com/great-debate/2009/03/03/advancing-global-internet-freed om/
ReferencesReferences
Introna, L. D. (1997). Privacy and the computer: why we need privacy in the information society.
Metaphilosophy, 28(3), 259-275. Retrieved from the Curtin Library Database
Johnson, D., & Post, D. (1996). Law And Borders: The Rise of Law in Cyberspace. Stanford Law Review, 1367.
Retrieved from: http://cyber.law.harvard.edu/is02/readings/johnson-post.html
Lessig, L. (1998). The Architecture of Privacy. Retrieved from:
http://cyber.law.harvard.edu/works/lessig/architecture_priv.pdf
Lessig, L. (1998). The Laws of Cyberspace. http://www.lessig.org/content/articles/works/laws_cyberspace.pdf
Lyon, D. (2002). “Everyday Surveillance: Personal Data and Social Classification,” Information, Communication,
and Society, 5(1). Retrieved from: http://pacific.commerce.ubc.ca/kbe/lyon_surveillance.pdf
Myers, K. (2006). Wikimmunity: Fitting the Communications Decency Act to Wikipedia. Harvard Journal of Law &
Technology, 163. Retrieved from: http://ssrn.com/abstract=916529
O'Sullivan, M. (2008). Creative Commons and contemporary copyright: A fitting shoe or “a load of old cobblers”?
in First Monday, 13(1). Retrieved from:
http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2087/1919
Villeneuve, N. (2006). The filtering matrix: Integrated mechanisms of information control and the demarcation of
borders in cyberspace. First Monday, 11(1). Retrieved from:
http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1307/1227
Thank you !

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Facebook: Policy Primer; Unravelling the Terms of Service

  • 1. Policy PrimerPolicy Primer Unraveling the Terms of ServiceUnraveling the Terms of Service Helen Pidoulas 25 October 2010
  • 2. What is Facebook? People can:People can: Add friendsAdd friends Share photos & status updatesShare photos & status updates Play games onlinePlay games online Join groupsJoin groups Collaborate in other ways…Collaborate in other ways… (Facebook, 2010)
  • 3. Create an accountCreate an account  You're over 18 years  Between 13-18 (parents supervision) You can join if:You can join if:  You're under 13 years  You're a convicted sex offender You can't join if:You can't join if: So, what's the catch?So, what's the catch?  You have to accept Facebook's Terms of Service (Facebook, 2010) How do you join?How do you join?
  • 4. What does that mean?What does that mean? In a nutshell:In a nutshell: Less privacy (Privacy and the Internet, 2008) Targeted advertising Digital history
  • 5. Its all fun and games...Its all fun and games... Until someone gets hurtUntil someone gets hurt  Harassment  Bullying  Stolen identities DELETED!!!!DELETED!!!! But I'm innocent! I swear!But I'm innocent! I swear!  Too late  Oh, and your data is mine You should review our Terms of Service for the reasons why...
  • 6. There's so much to read!There's so much to read!
  • 7. Read the terms and you'll learn... Facebook owns your:Facebook owns your:  Photos, posts, friends and their feeds Facebook sells you:Facebook sells you:  With your implied consent  Using targeted ads
  • 8. Termination What you can't do Copyright Ownership 3rd parties Privacy Reading the terms only takesReading the terms only takes you so far...you so far... Read & learn about your online privacy (Goettke & Christiana, 2007) Check that your privacy settings are high (Introna, 1997) Poster beware: It all belongs to you
  • 9. Too important to miss:Too important to miss: Free, is not really free. The price is your privacy in this online life. (Lyon, 2002)
  • 10. ReferencesReferences (1998) Summary of the Digital Millennium Copyright Act. The UCLA Online Institute for Cyberspace Law and Policy. Retrieved from: http://gseis.ucla.edu/iclp/dmca1.htm (2006). Six Tips to Protect Your S earch Privacy. Retrieved from: http://www.eff.org/wp/six-tips-protect -your-search-privacy (2008). Privacy a nd the Internet: Trave lling in Cyberspace S afely. Re trieved from: http://www.privac yrights .org/fs/fs1 8-cyb.htm Barlow, J. P. (1996). A Dec laration of the Indep enden ce of Cybe rsp ace . Re trieved from: https://projects .eff.org/~bar low/Declaration-Final.html Bowrey, K. & Rimmer, M. (2002), Rip, Mix, Burn: The Politics of Peer to Pe er and Copyright Law in First Monday, 7(8). Retrieved from: http://firstmonday.org/htbin/cgiwrap /bin/ojs/index.php/fm/article/vie w/974/895 Fa cebook.com (2010). Facebook: Term s of S ervice. Retrieved from http://www.faceb ook.com/terms.php?ref=pf Goe ttke, R., & Christiana, J. (2007). Privacy an d Online S ocial Net working Website s. Computer Sc ien ce 199r: Special Topics in Compu ter Sc ien ce Computation and Socie ty: Privac y and Tech nology. Retrieved from: http://www.ee cs.harvard.edu/cs 199r/fp/RichJ oe.pdf Harris, L. (2009). Advanc ing Global Internet Freedom . Retrieved from: http://blogs.reuters.com/great-debate/2009/03/03/advancing-global-internet-freed om/
  • 11. ReferencesReferences Introna, L. D. (1997). Privacy and the computer: why we need privacy in the information society. Metaphilosophy, 28(3), 259-275. Retrieved from the Curtin Library Database Johnson, D., & Post, D. (1996). Law And Borders: The Rise of Law in Cyberspace. Stanford Law Review, 1367. Retrieved from: http://cyber.law.harvard.edu/is02/readings/johnson-post.html Lessig, L. (1998). The Architecture of Privacy. Retrieved from: http://cyber.law.harvard.edu/works/lessig/architecture_priv.pdf Lessig, L. (1998). The Laws of Cyberspace. http://www.lessig.org/content/articles/works/laws_cyberspace.pdf Lyon, D. (2002). “Everyday Surveillance: Personal Data and Social Classification,” Information, Communication, and Society, 5(1). Retrieved from: http://pacific.commerce.ubc.ca/kbe/lyon_surveillance.pdf Myers, K. (2006). Wikimmunity: Fitting the Communications Decency Act to Wikipedia. Harvard Journal of Law & Technology, 163. Retrieved from: http://ssrn.com/abstract=916529 O'Sullivan, M. (2008). Creative Commons and contemporary copyright: A fitting shoe or “a load of old cobblers”? in First Monday, 13(1). Retrieved from: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2087/1919 Villeneuve, N. (2006). The filtering matrix: Integrated mechanisms of information control and the demarcation of borders in cyberspace. First Monday, 11(1). Retrieved from: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1307/1227