This document provides advice and best practices for creating engaging social media content for casinos and gaming brands. It discusses the importance of creating content that catches people's attention, provides value to users, and encourages interaction and sharing. The document emphasizes being creative, human, and relevant in content strategies. It also stresses varying content types and media, creating discerning and high quality posts, and focusing on engagement over likes and followers. Speakers from FireKeepers Casino Hotel, Isle of Capri Casinos, and Aria Resort & Casino provide examples of their successful social media strategies.
55. FIREKEEPERS CASINO HOTEL
• Native American Casino Located in Battle Creek, MI
– Opened August 2009
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2,900 slot machines
70 table games
14-table Poker Room
500-seat Bingo Hall
7 restaurants
242-room hotel
2,000-seat event center
56. FIREKEEPERS CASINO HOTEL
• FireKeepers’ Facebook Page
– Over 200,000 fans
• #2 Native American Casino
• Top 12 of casinos nationwide
– Page impact
• 14,205 People Engaged Weekly
• 37,055 Post Clicks Weekly
57. The source matters
• You could be here….
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Library
Bank
Parks & Recreation Department
CPA
Truck Driver
Dentist
• Content is king, Casino’s are the king of content
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Gaming: Table Games, Slots, Bingo, Keno
Entertainment: Lounge acts, Bars, Headline Acts
Amenities: Hotel, Pool, Spa, Dining
Promotions
62. Be human
• Watch what’s trending and jump into the
conversation
• Have fun
63.
64. Binglo Trolls
• 26,853 Likes
• Seen by 695,064
Like
Harlem Shake
Joker
Ultimate Warrior
Jersey
Kiss
Red Head
Sumo
Beetlejuice
CSI
Comment Share
152
15
4,213
236
4,308
223
1,112
98
4,258
279
4,516
312
2,638
4,104
1,552
26,853
579
332
400
2,474
Seen
18
17,758
244
90,175
203
82,927
90
39,406
336
94,275
303 103,386
734
342
414
2,684
103,583
97,567
65,987
695,064
65.
66. A Focus on Engagement
The Louisiana Marathon
Julia Carcamo
@jccarcamo
67. Focus on Engagement
The practice of social media complements
the traditional advertising activities.
•Building additional awareness
•Fishing where the fish are
•Engagement and advocacy
69. Louisiana Marathon
Results
•Development of Key Influence Relationships
•Other Runners Answering Questions Without Prompt
•12 Likes on Day 1 to over 15,000 on race day
•24,686 as of 6/19
74. Make a Commitment
Commit Yourself to
•Establishing a content calendar
•Developing relationships
•Identifying influencers
•Providing the tools for advocates
75. A few tips
•Sell some of the time, not all of the time
•Take some time off
•Buy Facebook ads
•Like a race, the first 1K is the hardest
77. Whey Does Content Matter?
• Likes do not matter (well, they do a little)
• Engagement matters
• PTAT
78. Building Trust
• A “Like” is sacred
• Talk to users, not at them
• A bad post makes the next one less visible
79. Edgerank is Dead, Long Live Edgerank
• Previous Interactions with Author
• Previous Interactions with Content Type
• Reactions from Users Who Have Already Seen
the Post
• Amount of Negative Feedback on the Post